Experience

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  AL-KO KOBER GROUP

  • Ukraine and Baltics, CIS - export business

  • Area General Manager

    • Jan 2018 - Present
    • Ukraine and Baltics, CIS - export business

    The AL-KO KOBER Group is an international company with production sites and offices all over the world, operating in vehicle technology, air technology and garden & hobby. https://www.al-ko.com/de. A part of the holding PRIMEPULSE. https://www.primepulse.com/Key Responsibilities:Creating and implementing growth sales strategies and setting key performance goals for regions Ukraine, Baltics and export to CIS countries (Azerbaijan, Armenia, Belarus, Georgia, and Moldova). Evaluating and deciding upon investments in equipment, infrastructure, and people. Identifying areas needing cost reduction or process improvement.Determining annual and gross-profit plans by forecasting and developing annual sales quotas for regions Ukraine, Baltics and export to CIS countries. Projecting expected sales volume and profit for existing and new products. Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses.Strategic planning and reviews; preparing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.Preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Recruiting, selecting, training, managing, scheduling, and disciplining employees; communicating job expectations; planning, monitoring, and reviewing job contributions; enforcing policies and procedures.Work with public services: tax officers, environmental inspection, customs, etc. Cooperation with auditors, arranging and leading tenders for the selection of a logistics operator, companies providing communication services, security, fire safety, certification, office services etc.

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  Husqvarna Group

  • Kiev, Ukraine

  • Deputy Managing Director

    • 2009 - Jan 2018
    • Kiev, Ukraine

    The sales company of Husqvarna group, Sweden, the producer of professional premium tools and equipment for forestry and gardening, construction power tools (chainsaws, brushcutters, trimmers, tractors, riders, lawnmowers, leaf blowers, pumps, hoses, cutting tools, hand tools, drills, power cutters, etc.), www.husqvarna.comKey Responsibilities:Development of the strategy for Ukrainian market of seasonal items. Organization and optimization of operational team in order to increase sales, profitability and financial stability of the company, conducting of inventory control. Optimization and development of organizational structure and business processes. Creation of regulatory documents, position descriptions, establishment of goals and objectives for divisions and departments.Selection of the imports range for Ukraine. Creation of pricing policy, conduction of market research, budgeting of the company’s activities, forecasting of the volume of purchases according to the sales periods, regions and sales channels. Generation of revenue and cash-flow, management of accounts receivables.Negotiation and signing contracts with sales networks of DIY hypermarkets, universal and food stores (Metro, Auchan, Velika Kyshenya, Fozzy, etc.), tools and garden centers.Managing the Internet sales through our dealer’s websites and Rozetka.ua, Klondayk, etc. Building a dealer sales network, setting the line of discounts for different segments of clients.Recruitment, training and monitoring of work of regional managers, supervisors and merchandisers, customer service department. Regular monitoring of the market, cash flow, receivables and inventory balance, performing actions to minimize the stock and receivables by the end of the season.Development of commercial offers within the assortment range for big tenders, preparation of documentation. Regular reporting to the headquarters.

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  Gardena GmbH

  • location - Kiev, Ukraine

  • Deputy Managing Director (Sales Director)

    • Sep 2007 - Mar 2009
    • location - Kiev, Ukraine

    Leading of the sales team to implement the targets of financial performance, costs and margin. Development of the Purchasing and Sales plans for the year, according to periods, regions and sales channels. Selection and monitoring of performance of regional managers and merchandisers, logistics department, customer service managers. Conducting trainings of sales personnel on the assortment range, product innovations, the sales techniques and procedures of work with clients in Ukraine.Negotiating and signing contracts with sales networks of DIY hypermarkets (Epicenter, New Line, OBI, Praktiker, Leroy Merlin, Oldi, Altsest, Budmen, etc.), universal stores (Metro, Auchan, Great Kyshenya, Fozzie, Megamarket, etc.) and other tools and garden centers in Ukraine. Development of strategy of work with supermarket chains, performing analysis of economic efficiency for the company, planning and implementation of joint marketing activities. Reaching targets in terms of sales and quota deliveries, planning and optimization of the assortment range. Building a network of sales, implementation of the scale of discounts for the clients according to their segments. Creating a marketing budget and monitoring of its implementation.Planning and coordination with the customers of the terms/timing of deliveries and joint promo actions. Control of receivables and turnover period of high-seasonal goods, control of overheads, minimization of inventory balance and assortment optimization of stocks by the end of the season. Regular reporting to the headquarters.Development of the program of marketing activities for the year, including promotions, presentations and advertising campaigns. Organization, preparation and participation in the specialized exhibitions.Reporting on the activities of the sales department to the head office of Gardena, Germany.

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  JSC “Altsest”

  • Kiev, Ukraine

  • Senior manager of the department for the product promotion of the unit “Forest and garden”

    • Aug 2006 - Sep 2007
    • Kiev, Ukraine

    Planning of imports of the assortment of goods of TM Gardena, Germany. Setting prices for the Ukrainian market. Ongoing market monitoring, planning and control of the sales on the territory of Ukraine. Minimization of the inventory by the end of the season.Conducting trainings on the company’s products in the network of branches and rep. offices, chain stores (New Line, Oldi, Epicenter), as well as for the dealers. Development of marketing strategies to promote products via sales channels (Dealers, B2B, DIY, Internet); planning and creation of promotional articles for the specialized media (newspapers and magazines). Support of the effective and ethical relationship with the customers. Creation of the internal CRM program. Cooperation with the TV-channels: UT-1, INTER. Control of the business units of Business Sales, Direct Sales, Retail Sales.Monitoring and analysis of competitors' prices in the regions, within the networks, garden centers, etc.Products’ certification in Ukraine, organization of issuance of safety reports from Sanitation and Epidemiological Service of Ukraine.

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  LLC “Radanit”

  • Deputy Commercial Director on FEA and Internal Trade

    • Sep 2004 - Aug 2006

    The wholesaler and official distributor of Uzhgorod Brandy Factory and TM Noviy Svet sparkling wines; imports of the beer from Russia (TM Tinkoff) and wine from Georgia (TM Begeuli). Negotiating and singing of contracts with national (Furshet, Fozzy Group, Megemarket, ATB, Kviza trade - Velika Kyshenya TM, etc.) and international chain stores (Metro, Billa). Negotiating and signing of the international sales contracts with representatives of companies from Russia, Moldova, Czech Republic, Georgia, Hungary, Spain, Italy, and France. Imports and exports of alcohol and grocery assortment.Development of marketing strategy, creation of budgeting plans for the export-import activities.Preparation and participation in specialized exhibitions.Implementation of the market launch, building the market and development of the trademarks: TM “Zakarpatskiy” (Uzhgorod 4 stars cognac), TM “Bolhrad” (wine), TM “Ploskіvska” (mineral water), TM “Tinkoff” (beer). Organization and management of the Dnepropetrovsk branch of LLC “Radanit”:• control of payments, contracts and licenses;• recruitment and dismissal of staff; • representation of the product range to the potential and existing clients, cross-sale and up-sale;• management of distribution, logistics, manufacturing and non- manufacturing expenses;• preparation of plans of development, budgets, coordination of brands, planning of the procurements, increasing of the quantity and quality of trade points, control of payables and receivables.

  • Chief Engineer of IT department

    • Jan 2004 - Sep 2004

    Purchasing and maintenance of the office equipment, computer and telephone networks of the company and its branches, fire and security alarm systems, air conditioning systems, conduction of inventory control. Cost optimization of the head office, its branches and subsidiaries.

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  LLC “TMK-Block”

  • Kiev, Ukraine

  • Administrator of Computer Systems

    • Aug 2002 - Jan 2004
    • Kiev, Ukraine

    Provision of the company and its affiliates by the office equipment, computer and telephone networks, creation and maintenance of the company’s website work. Organization of tenders.

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  LLC “TMK-Plus”

  • Cherkassy region

  • Operator-receptionist of accounting data

    • Sep 1999 - Aug 2002
    • Cherkassy region

    Primary accounting, management of the workflow, control of payments and the profitability of sales of petroleum products at the petrol stations