Experience

• 

  Hostaway

  • United States
  • Software Development
  • 100 - 200 Employee

  • Product Marketing Lead

    • May 2024 - Present

  • Product Marketing Manager

    • May 2023 - May 2024

• 

  Rose Rocket

  • Toronto, Ontario, Canada

  • Product Marketing Manager

    • Dec 2021 - May 2023
    • Toronto, Ontario, Canada

• 

  Proteina High-Protein Foods

  • Toronto, Ontario, Canada

  • Founder

    • Apr 2020 - Feb 2023
    • Toronto, Ontario, Canada

• 

  TELUS

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Senior Product Manager

    • Jun 2017 - Nov 2019

    Lead a cross-functional team utilizing service design thinking and an agile approach to identify and resolve customer pain points in key customer experiences

  • Business Opportunity Manager

    • Jun 2015 - Nov 2019

    Assess, prioritize, and launch ideas that improve the business, including products that reduce customer effort and lower costs. Highlights include:- Development of a self-serve refund portal that saves $600k in annual OPEX, while reducing customer effort- Generated and evaluated over 125 improvement ideas through running an initiative called the EBITDA Drive- Through self-driven analysis, uncovered and led solutioning of an issue that could’ve caused $60M in damages- Created and steered recovery of $18M EBITDA, resulting from the impact of new government legislation- Developed strategy to solve a complex issue involving data proration, resulting in $4M incremental annual revenue

• 

  Koodo Mobile

  • Toronto, Canada Area

  • Product Manager

    • Feb 2013 - May 2015
    • Toronto, Canada Area

    Managed product marketing for all new device launches, and development of the Koodo roaming portfolio. Coordinated all activities from strategic vision to launch, offering on-going support for products and offering recommendations on lifecycle decisions, order quantities and last-time buys. Articulated and managed product roadmap. Achievements include:- A new roaming product suite that led to a significant increase of more than 30% in revenue per user, along with increased roaming adoption and customer satisfaction - Analyzed usage and behavior data to develop roaming products that optimize customer satisfaction and increase revenue.- Successfully launched 35+ high-profile devices, including the iPhone, within demanding time frames

• 

  TELUS

  • Toronto

  • Leadership Development Program

    • Sep 2011 - Jan 2013
    • Toronto

    A rotational program designed to offer a broad range of experiences within TELUS in order to discover one's strengths, gain management experience, and develop a clearer understanding of the broader business and industry.1) Product Marketing - Product Specialist for Mobile Devices• Managed the successful launch of the high-profile Samsung Galaxy Note, aligning all marketing activities such as web, in-store and mass advertising, Call-Center training, and more2) Small & Medium Business Sales - Account Manager• After first-class sales and product training, I shadowed our top sales performers in the field before taking on a territory of my own, making sales from a broad portfolio of tech products by cold-calling in only a couple weeks•Used statistics and analysis to draw insights and conclusions on the market size of a potential new product3) Market Planning - Product Specialist for emerging NFC technology• Helped in the anticipated launch of a new and exciting revenue stream opportunity involving emerging NFC technology• Became a Mobile Wallet expert

• 

  Wilfrid Laurier University

  • Waterloo

  • Head Proctor

    • Sep 2009 - Apr 2011
    • Waterloo

    Responsible for recruiting, training, and managing 300+ students for the proper facilitation of all business exams.

• 

  Kraft Foods Group

  • Kitchener/Waterloo Region

  • Sales Intern

    • May 2010 - Sep 2010
    • Kitchener/Waterloo Region

    After in-depth sales training, I managed the full-time sales route of an ill employee. Calling on 18 grocery stores, I implemented promotions, new products, and amplified visibility of Kraft products through negotiations and impactful displays.