Experience

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  In2Food

  • Marketing Manager
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  in2food

  • Paarl, Western Cape, South Africa

  • Marketing Manager

    • Feb 2023 - Present
    • Paarl, Western Cape, South Africa
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  Amka Products (Pty) Ltd

  • Johannesburg Area, South Africa

  • Senior Brand Manager

    • Jan 2020 - Mar 2023
    • Johannesburg Area, South Africa

    APPOINTED as custodian of brands from both a commercial and consumer perspective. Responsible for developing and refining brand strategy and implementing ATL and BTL marketing and digital campaignsto drive market share and achieve brand budgets. Head all marketing, including conceptualisation, de...

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  Nature's Choice

  • Johannesburg Area, South Africa

  • NPD & Marketing Manager

    • Jan 2017 - Jan 2020
    • Johannesburg Area, South Africa

    PROVIDE leadership in Brand Marketing, Communications and New Product Development functions. Key focuses were to re-position the brand, rationalize product portfolio, introduce new products with IP, provide input into business strategy, lead brand plans and manage execution. Serve on the Corporat...

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  AVI Limited

  • South Africa
  • Manufacturing
  • 700 & Above Employee

  • DIGITAL BRAND MANAGER

    • Sep 2012 - Dec 2016

    PROMOTED to lead and co-ordinate the development, implementation and management of a new e-commerce store – under the Ciro Masterbrand, including product and service offerings for the Small Office, Home Office Market (SoHo); leading a team of agencies and internal stakeholders; including the development of business and standard operating processes & procedures (SOP’s).

  • JUNIOR BRAND MANAGER

    • Oct 2012 - Oct 2014

    MANAGED customer branding, communications, budgets, NPD's, product bundles, activation's and promotions within the Leisure Channel - encompassing the Hotel, Restaurant, Forecourt & Independent Business (B2B) markets; to generate customer & product value.

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  AVI Limited

  • Johannesburg Area, South Africa

  • GROUP MARKETING COORDINATOR

    • Nov 2010 - Aug 2012
    • Johannesburg Area, South Africa

    REPRESENTED and was responsible for being the marketing internal link between business units and the AVI Marketing Shared Service (MSS) department. Provided support through focused product project monitoring and tracking consumers perceptions with corrective implementation. Initiated & Implem...