Experience

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  The Face Magazine

  • Head of Social

    • Nov 2020 - Present

• 

  Self employed

  • London, United Kingdom

  • Co-Founder & Editor-in-Chief of WAVE Magazine

    • Sep 2017 - Present
    • London, United Kingdom

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  KYRA

  • Creative Commercial Strategist

    • Oct 2018 - Nov 2020

    Kyra TV is an online digital content platform focused on youth-focused entertainment. Alongside social media content (Instagram & TikTok), it releases weekly 20 minute episodes on YouTube.- Identifying new creative and innovative content strategies to build talent social platforms, such as YouTube, Instagram, and TikTok. Primary goals include maximising audience growth and improving ongoing engagement- Conceptualising, planning and executing social content and campaigns across various brands including Nike, Calvin Klein, Tommy Hilfiger, adidas, Converse - Researching upcoming content technology and social trends, to infuse campaigns with diverse content and creative applications of new technology- Generating over £4million worth of business for Kyra TV through digital campaign strategies and brand partnerships- Strategising YouTube episodes and social media campaigns for the two biggest brand deals in Kyra history (Ralph Lauren and Lynx Music)Notable clients include:- Lynx - created and managed a series of YouTube episodes generating 1.1million views, alongside a social media campaign on Instagram - Ralph Lauren - conceptualised a series of 4 branded episodes and delivered an accompanying social media campaign. Others include, Beats by Dre, MCM, Levi’s

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  Atlantic Records

  • London, United Kingdom

  • A&R Scout

    • Sep 2017 - Oct 2018
    • London, United Kingdom

    - Independently scouted new artists: researched new artists, songwriters, producers and review demo submissions- Coordinated a detailed weekly A&R research report- Developed a network of trusted contacts and built a database of new music sources- Day to day running of the label tasks, including direct liaison with roster artist and relevant teams- Marketed the brand and representation of the label to the wider network of artists and managers.

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  Freelance, self-employed

  • London, United Kingdom

  • Fashion Stylist

    • Sep 2015 - Feb 2017
    • London, United Kingdom

    Clients include Dazed Magazine, Sukebang, Boys By Girls Magazine, Pause Magazine, Notion Magazine, Wonderland Magazine, Roller Coaster Magazine and High Snobiety.