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Alexa Bogart is a seasoned marketing and management professional with extensive experience in developing and executing strategic programs, leading cross-functional teams, and driving business growth. She holds a Master of Business Administration (MBA) from the University of San Diego and a Bachelor of Science from Wake Forest University.

Experience

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Sr. Manager, Channel Experience
      • Mar 2022 - Present

      - Develop and drive implementation of strategic programs to optimize the global Channel Partner experience for 180+ organizations within the Illumina ecosystem, representing $600M+ in revenue and multiple years of double-digit growth- Partner with global, regional, and functional teams (e.g. Sales, Service, Operations, Marketing, Supply Chain, etc.) to introduce strategic, scalable programs that drive Channel Partner business objectives - Lead Voice of Field and Voice of Partner initiatives to enable the Revenue Operations organization to utilize data-driven insights to prioritize initiatives and optimize the annual planning process- Oversee and execute annual Global Advisory Council conferences for top 10% of Elite Channel Partner organizations

    • Channel Communications Manager
      • Apr 2019 - Mar 2022

    • Market Development Manager, Commercial Digital Technologies
      • Jul 2017 - Apr 2019

      - Responsible for the go to market strategy for the organization’s digital transformation value proposition, capabilities, messaging, and communications in order to improve customer awareness and buy-in- Led market research efforts for emerging digital technologies, competitor insights, and market trends in order to identify potential companies with which to partner, build or buy- Drove quarterly inorganic pipeline meetings with executive leadership to present recommendations and findings, which resulted in a pilot partnership that would bring value to over 15M customers- Enable business development, service, and sales teams to go to market with cohesive strategy and portfolio messaging- Nominated by CIO to lead the Global Millennials’ ERG as part of 2030 vision to improve diversity & inclusion across the company. Created strategic vision for 29 local chapters worldwide

    • IT Leadership Development Program
      • Jul 2015 - Jun 2017

      Recruited from MBA internship as one of five hires into leadership program for high-potential employees, and completed four 6-month long strategic projects. Highlights included: program management of Quote to Cash workstream to integrate an acquired company worth $1.3B, business analysis for global transition of website with over 6M annual visitors, and project management for inventory management system(s) integration

    • eBusiness Intern
      • Jun 2014 - May 2015
      • Carlsbad, CA

  • Sojourn Beauty
    • Greater San Diego Area
    • Director of Marketing
      • Jan 2011 - Dec 2013
      • Greater San Diego Area

      As a Director of Marketing, developed and oversaw all marketing and promotional plans, concepts, materials, content, and customer communication (distribution, salons, and retail consumers) for high-end luxury hair care brand. Created North America Back-bar and Intro Package programs, resulting in over 100 new accounts in 3 months. Additionally, led web and social media efforts to increase online sales/traffic; SEO, PPC and social media initiatives.As a Sales Consultant, managed San Diego and Orange County sales territories, and increased sales in Southern CA by 6% and opened ~30 new accounts, while also servicing select Los Angeles and Texas accounts.

  • Ernst & Young
    • Charlotte, North Carolina Area
    • Senior Consultant
      • Aug 2008 - Dec 2010
      • Charlotte, North Carolina Area

      Served customers within the financial services industry by providing risk management solutions including regulatory compliance, cost reduction, program management, UAT (testing), and M&A guidance

  • Harlingwood Capital Management
    • Greater San Diego Area
    • Intern
      • Jun 2007 - Aug 2007
      • Greater San Diego Area

      Prepared written reports by industry experts and evaluated key data points for analysis for analysts/traders in an asset management firm with over $650 million in assets. Interacted with company management across a variety of industry sectors, and developed familiarity with Bloomberg, Reuters, and Thomson One applications.

  • Preferred Hotel Group
    • Newport Beach, CA
    • Intern
      • Jun 2006 - Aug 2006
      • Newport Beach, CA

      Focused on the growth of the Preferred Hotel, Summit, and Preferred Boutique brands by researching and interviewing potential new members, attending hospitality conferences, and visiting work sites. Edited the content of all public magazines, updated and organized internal database, and participated in meetings with the CEO and other executive leaders to determine future revenue goals.

Education

  • Wake Forest University
    Bachelor of Science, Business, Spanish
  • 2013 - 2015
    University of San Diego
    Master of Business Administration (MBA), Concentration in Marketing

Suggested Services

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Industry Focus. “Management Consulting”

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