Experience

• 

  Singapore Business Federation, Singapore Food Manufacturing Association

  • Singapore

  • Industry Transformation Advisor ( Food Internalisation )

    • Aug 2022 - Present
    • Singapore

    I help Singapore-based food manufacturers enhance their job transformation roles and build capabilities to internationalised out of Singapore. I am currently based in Singapore Food Manufacturing Association (SFMA). Give me a call ya if you want to know about food compliances for international markets and how I can help your company enhance the roles within to expand oversea.

• 

  Genki Forest

  • Singapore, Singapore

  • Regional Food Compliance Officer

    • May 2021 - Aug 2022
    • Singapore, Singapore

    Regional Food Compliance Function- USA-FDA, CA-FDA, AUS-NZ, UK, EU, TH-FDA, SG + ASIA food safety and regulatory compliances. - Regional product localization for various markets- Trade Regulatory and Compliance affairs- Special project research and advisories.

• 

  Premier Foods Holding Pte Ltd

  • Singapore

  • Regional Marketing & Export Manager

    • Feb 2020 - Aug 2022
    • Singapore

    Export HQ for Capital Diamond Star Group (Myanmar)FMCG division - 3 full full fledge factory and 6 brandsHelps to internationalized FMCG brands that the company owns.Manages international distributors and markets developments.International trademark and trade compliances in all areas

• 

  STABILO Singapore

  • Singapore

  • Marketing Manager (E-commerce, Digital Marketing, Brand Ambassador)

    • Aug 2017 - Jan 2020
    • Singapore

    Alignment of the digital marketing assets and formulate e-commerce road-maps. Manages major e-commerce partners and A&P framework.Creates and manages all marketing assets (Digital, Traditional, POSM)Headed the digital and marketing team.STABILO Brand Ambassador for Singapore. Plan and manages brand touch-pointsInvolved in regional pilot project and group study focus group.

• 

  Jitta Trading Pte Ltd , Jitta Trading Sdn Bhd, SIM Solutions Pte Ltd

  • Singapore

  • Group Manager- Business Development, Operations & Planning

    • Feb 2013 - Jun 2017
    • Singapore

    (Jitta Trading Singapore)Plan for brand growth strategies in SingaporeManages suppliers and distributors regionally for brand and food compliance.Marketing, A&P management. Managed the sales and merchandisers operations.Decide and plan for all major campaign and events.(Jitta Trading Sdn Bhd Malaysia)Incorporated the company in MalaysiaPlanned the operation framework and appointed functional partners in MYObtained support from Singapore government for market activitiesIn charge of importation, distribution and brand management in Malaysia.(SIM Solutions Pte Ltd Singapore)Assist the CEO to align the company’s business growth plans by planning it broad-based logistic roadmaps. Focused on e-commerce last mile fulfillment and logistical models.Sought funding from Government for different projects. Assigned to special projects and committee.

• 

  I.M Investment Holdings Pte Ltd

  • Senior Manager, Group Development

    • 2012 - 2013

    I.M Investment holding was the holding company for 8 companies, together with logistical agents from APAC countries, the group intended to create the concept of 4th PL with the HQ based in Singapore, co-supported by funds from the Singapore Government.Assisted the CEO and COO to plan the trade platforms.Engaged government agencies and investors.Constructed price policies and operating process.Planned and oversaw the formation of a Turkish product platform, a Halal platform, Malaysia Brand outlets and a Japanese Brand product stores.

• 

  Association of Small and Business Enterprises (ASME)

  • Singapore

  • HOD - International Relations

    • Aug 2008 - Mar 2012
    • Singapore

    Lead the business chambers in representing over 6000 SME companies in Singapore. HOD for the division and led a team of executives to manage funding from Government agencies to tradeshow organizers and SMEs.Took companies to visit ASEAN countries to explore business opportunities.Oversaw a team that organised over 100 Singapore Pavilion for companies to exhibit overseas in different industries.Explained government assistance funding to SMEs. Chaired working committees for other events from the AssociationGrew and build the tradeshows division to market-leader position in 3 years.Increased revenue by 300%.

• 

  Christie Digital Systems

  • Singapore

  • Event and Tradeshow Specialists ( Asia Pacific )

    • 2012 - 2012
    • Singapore

    Conceptualized and setup tradeshows across APAC countries with SI, local offices and direct participation in core events.Maintained corporate and brand identify during event launches. Assisted senior marketing manager for other projects.

• 

  Swiss Education Group

  • Singapore

  • Marketing Coordinator

    • 2003 - 2004
    • Singapore

    Assist to collate and distribute marketing collateral to regional agents and schools. Management of Marketing assets ( Print / Brochures / Gifts )