Experience

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  Virtue Analytics Inc.

  • Strategic Advisor

    • Apr 2020 - Present

    Stimulating interest in an innovative software built over institutional databases, including machine learning AI to enhance recruitment, retention and graduation of post-secondary students along with improved scholarship matching to students Recruitment Business Development for greater access to education in Canada and beyond

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  NursePreneurs

  • Advisory Board Member

    • Mar 2020 - Present

    Recommending engaging marketing and communication strategies and tactics using social media (Facebook, Twitter, Youtube) as well as Professional Healthcare Networks and traditional tactics and media to promote entrepreneurship of caring and highly qualified Nurses and Nurse Practitioners

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  Carleton University

  • Ottawa, Canada Area

  • Professor of Communications for Engineering Students

    • Jun 2013 - Present
    • Ottawa, Canada Area

    Teaching & honing the communications skills of Engineering Students (more than 450 students as of 2019)Inspired their entrepreneurial spirit and had them attempt to improve upon WIPO, CIPO, USPTO or EPO Patents, mostly focused on safety & energy-efficiency for auto/aero industries Evaluated ~120 engineering patent-improving projects, including UAV, Solar, Wind & Cleantech Sustainable Energy, Automobile Safety Projects

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  Yureka-Marketing Inc.

  • Ottawa, Canada Area

  • CEO & Marketing-Communications Consultant

    • Mar 2015 - Present
    • Ottawa, Canada Area

    Developped international education markets for Canada ensuring quality "Imagine Education au/in Canada" Brand Management and contributed to development of a new EduCanada Brand, its associated logo, print and electronic (video, fact sheets, brochures, education fair exhibit and social media) materialsFacilitated Change Management with large organisations and brainstormed solutionsProspecting business opportunities in Europe (e.g. marketing opportunities for aerospace; e.g.: via 2015 Paris Air Show; re: quadcopters, simulators, etc.), in Istanbul & Cappadocia,Turkey,etc. Made dozens of contacts in Europe & Turkey, won 100K contract at Foreign Affairs Canada &another of similar value with National Defence

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  Social Sciences and Humanities Research Council (SSHRC)

  • Ottawa, Canada Area

  • Communications-Marketing Consultant

    • Mar 2018 - Jan 2019
    • Ottawa, Canada Area

    Accelerated developed implemented written communications (web stories, news releases, backgrounder), strategic marketing & social mediain plain English to help ensure that Annual SSHRC Storytellers Competition offer #SSHRCfunded research and 25 PhD or Master Storytellers well-merited recognition and visibilityAdvised senior SSHRC Representatives; Stimulated interest and presence of Minister of ScienceWrote speaking notes and speech materials for #SSHRCStorytelllers Showcase EventProduced & coordinated communications for NSERC+CIHR+SSHRC Canada Research ChairsFacilitated bilingual launch of Tri-Research Agency Initiative: New Frontiers in Research Fund

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  Department of National Defence

  • Ottawa, Canada Area

  • Communications and Change Management Consultant

    • Jan 2017 - Apr 2018
    • Ottawa, Canada Area

    Facilitated Change Management Redesigned & updated Guardian intranet, writing in English, fact-checking, revising, translating to French and proofreading web material; researching and producing graphics/images/videos/tools with graphics team.Provided/produced webinars, slide decks, backgrounders, Frequently Asked Questions,fact sheets, electronically, including via SMART-Bridgit (~Webex) to ~700 Project StakeholdersAdvised & provided communication support to Project Leader, team members, stakeholdersProvided advice on communication issues, trends and strategic direction;Supported internal Project communications, Web writing, Video & Graphic Projects. Contributing B-Roll suggestions, scenarios & script for 45-second News Clip re: DND-CAF Guardian HR-IT Project

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  Global Affairs Canada | Affaires mondiales Canada

  • Ottawa, Canada Area

  • Senior Marketing Communications Specialist

    • Mar 2014 - Dec 2016
    • Ottawa, Canada Area

    Drafted in English, edited, proofread international education marketing plans & products (web stories, news releases, articles, backgrounders, etc.) for DFATD international trade commissioners & ambassadors for Trade Missions worldwide (including Paris, FRANCE, New Delhi, INDIA, Sao Paolo, BRAZIL, etc.); promoting Canada as an education and research destination. Advised, liaised & collaborated with University & College S&T program managers & recruitersMet, surveyed, brainstormed and engaged Trade Commissioners in creation of marketing products best suited for their geographic marketsAdvised & provided creative solutions tailored to international marketing-communication marketsBuilt relationships with key education & innovation partners (e.g.: CFI, TRIUMF, MiTacs, U15)

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  Fisheries and Oceans Canada

  • Ottawa, Canada Area

  • Marketing Outreach Specialist

    • Jan 2013 - Jun 2013
    • Ottawa, Canada Area

    Promoted socio-economic benefits of healthy Canadian oceans & Tidal Energy projects Organised “International Ocean Day” Event; promoted “World Oceans Day” (June 8) via communication publications & activities partnering with U.S. and European organisations (such as National Oceanic and Atmospheric Administration of the U.S. (NOAA), educational Dr. Seuss, Jacques Cousteau Fondation, WorldOceansDay.org etc.)Produced print flyers, activity-specific web-pages, social media (Facebook & Twitter postings)Drafted & Implemented Marketing Communication Plans, Produced communication materials, including Communiques, Backgrounders, FAQs, Intranet Pages, Briefing Notes, etc.Promoted DFO-Oceans Programs/Marine Protected Areas producing rich graphics & updated text/messaging for web-pages, brochures, guides, key messages, etc.Enriched several sections of the DFO-Oceans internet site, including improved fish stock management, marine protected areas with socio-economical communications Developed, wrote, revised proofread and translated marketing-communications materials, (in plain English & French) advising and in close consultation with Senior Management and graphic artists, regarding Whales, Oceans Day and Ocean Programs

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  A.M. in vivo S&T

  • Ottawa, Canada Area

  • Marketing Specialist and Translation Project Manager

    • Apr 2011 - Jun 2013
    • Ottawa, Canada Area

    Writing, editing, translating, filming, photographing, collaborating with graphic designers; To market S&T via full spectrum of media (including strategic social media communications (Twitter Tweets, Flickr Photos and Youtube Clips) also for National Arts Centre cultural events Wrote, edited, translated and proofread S&T, including Nuclear Industry Reports and social media in plain English for general audiencesTranslated ~30 Nuclear scientific and safety-focused studies to French for promotional purposesConsulted & advised clients; Coordinated promotional initiatives (including production of on-line materials) for key clients in close collaboration with their stakeholders

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  Gordon Group

  • Ottawa, Canada Area

  • Marketing Communications Specialist

    • Oct 2011 - May 2012
    • Ottawa, Canada Area

    Writing, editing, translating advertising materials; Also monitored impact of social media and web advertising using Google Analytics, Hootsuite and Wordpress software tracking tools Coordinated and produced, as project manager, multiple deliverables involving and advising multiple stakeholders for several magazine stories and advertising placements on-line & in-print

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  Canada Science and Technology Museum

  • Ottawa, Canada Area

  • Marketing-Communications Consultant

    • Feb 2011 - Oct 2011
    • Ottawa, Canada Area

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  Office of the Auditor General of Canada / Bureau du vérificateur général du Canada

  • Ottawa, Canada Area

  • Corporate Communications Advisor

    • Jan 2010 - Dec 2010
    • Ottawa, Canada Area

    Consulted and advised senior-level officials regarding strategic communications (e.g. “Environment Awareness Week” projects)Defined objectives and tools of communications and marketing projects Wrote, coordinated, translated & revised in English & French about 30 intranet storiesPerformed writing, editorial and creative services which contributed to briefing materials, speeches, technical and legal documents

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  Foreign Affairs and International Trade Canada

  • Communications Strategist

    • Sep 2009 - Apr 2010

    Prepare Communication Plans for Memoranda to Cabinet - Foreign Minister's Media Spokesperson's Book for international meetings and travels - News Releases - Review and offer strategic communications advise for Federal Government Department of Foreign Affairs Communication Products, including Fact Sheets and Annual Program Reports

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  Canadian Space Agency

  • Communications Advisor

    • 2008 - 2009

    Corporate Communications, Parliamentary Affairs and Media Relations AdvisorResults: NASA-CSA Mission DEXTRE well covered Nationally with International ReachCanadian MDA and RADARSAT proposed sale to U.S. ATK continues to satisfy Canadian interestsJames Webb Space Telescope Media Event held in Montreal’s Old Port covered by all Major Montreal Media Produced more than a dozen News Releases, Media Advisories, Message Event Proposals, Background and Fact Sheets, Question Period CardsSuccessful NEOSSat Media Event coordinated with DRDC, U of Calgary and CSA Managers and scientists – well covered in Canadian major and scientific mediaConfirmed CSA leadership and Communications for International Charter – Space and Major Disasters - Liaised successfully with international space organization partners, including: Europe’s ESA, Japan’s JAXA and NASA

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  Canada Public Service Agency and Treasury Board Secretariat

  • Communications Advisor

    • Jun 2006 - Dec 2007

    Experience: Provided advice to senior-level officials re: strategic marketing-communication plans/projects Facilitated media coverage for the creation/implementation of Federal Accountability ActWrote high-quality professional communication-marketing materials for TBS initiatives/issues such as the Alternative Fuel Act and the Federal Accountability Act Results: Fielded several dozen media calls coordinating responses and interviews with more than adozen TBS Policy and subject matter experts – liaised with more than a dozen Federal organizations/Depts: e.g.: Public Works(PWGSC), Industry Canada, RCMP, Public Safety, Health Canada, HRSDC, Heritage Canada, PCO, DRDC; CIHR; DEC; Environment Canada . Highlighted Top Media Stories, issues and impacts for TBS on a daily, early morning basis.

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  National Research Council

  • Communications Advisor

    • Jan 2005 - Jun 2006

    Fielded several dozen media calls coordinating responses and interviews with morethan a dozen NRC and international subject matter experts (SMEs) – liaised with several Canadian and international science-based organizations, including Defence’s DRDC and universities in Europe, South and Central America.Wrote in close collaboration with SMEs several News Releases as well as three 500-word stories published to the NRC Highlights Internet web-site, e.g.:• A Shot in the Arm - National Security and vaccine development: http://www.nrc-cnrc.gc.ca/highlights/2005/0510vaccine_e.html • http://www.nrc-cnrc.gc.ca/newsroom/news/2005/bri_grant-nr_e.html