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Alex Monterroza Jaco

Managing Director at Virtual Holdings El Salvador
Intro Book
Marketing professional with expertise in business strategy and new business development.
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Location
San Salvador, El Salvador, SV
Languages
  • English Elementary proficiency
Skills
  • Business Strategy
  • Marketing
  • Marketing Communications
  • Marketing Strategy
  • New Business Development
  • Show all
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Bio

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Alex Monterroza Jaco is a seasoned marketing professional with expertise in business strategy, marketing communications, and new business development. With a strong educational background from Harvard Business School and a proven track record in leading companies in El Salvador, he excels in managing social media, influencers, and events. As a seasoned executive, he has held various leadership positions, including Managing Director at Virtual Holdings El Salvador and CoMarketing, and Director of Business and Marketing at La Prensa Grafica and Publicidad Comercial, LOWE.

Experience

  • Virtual Holdings El Salvador
    • El Salvador
    • Managing Director
      • Sep 2018 - Present
      • El Salvador

      Empresa Digital. Manejo de redes sociales. Influencers, IA, BIOP

  • CoMarketing
    • El Salvador
    • Managing Director
      • Sep 2018 - Present
      • El Salvador

      Empresa especialista en plataforma BTL. Eventos. Proyectos especiales de marcas

  • Radio Corporacion Fm
    • El Salvador
    • Negocios
      • Aug 2018 - Present
      • El Salvador

      Grupo de Comunicación Radial líder en El Salvador.

  • LMP (Latin Media Planning)
    • Miami/Fort Lauderdale Area
    • Executive Director
      • Mar 2017 - Jun 2018
      • Miami/Fort Lauderdale Area

      La más grande y completa red en Latinoamérica de Cines, la solución para optimizar su inversión.

  • Grupo Cerca
    • El Salvador
    • Country General Manager
      • Jul 2015 - Mar 2017
      • El Salvador

      Grupo Editorial más grandes de Centroamérica. Dirección de la operación local en títulos de revistas , eventos y plataformas digitales

  • La Prensa Grafica
    • El Salvador
    • Director de Negocios y Mercadeo
      • Sep 1999 - Jun 2015
      • El Salvador

      Dirección de Negocios y Mercadeo del Grupo editorial

  • Publicidad Comercial, LOWE
    • El Salvador
    • Director Gral de Cuentas
      • Jan 1994 - Aug 1999
      • El Salvador

      Direccion de cuentas locales y regionales

Education

  • 2007 - 2008
    Harvard Business School
    Negociación, Business and Social Skills
  • 1986 - 1991
    Universidad Centroamericana José Simeón Cañas
    Bachelor of Business Administration - BBA, Administración y gestión de empresas, general. CUM LAUDE

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