Experience

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  True Care Medical Center

  • Greenwich, CT

  • Director Digital Marketing and Business Development

    • Jan 2003 - Present
    • Greenwich, CT

    Business development: Architect of 2 new divisions - Nephrology & Diabetes led to 3-fold revenue increase in 4 years.Aggressive training of sales channels improved revenues by 67% in 24 months.Introduction of CRM and automated marketing platforms - Sales Logix and Hubspot - lead to 400% increase in lead generation in >24 months.Develop digital marketing campaigns including, SEM, social & viral strategiesOverseen design and implementation of 100+ direct marketing campaigns.Extensive R&D collaboration on design, delivery and marketing of portable dialysis units; including medical, governmental and private sector negotiations.

• 

  MARKETOOLA ­ Online Marketing Company

  • Chief Marketing Strategist

    • Jan 1995 - Jan 2003

    Creation of new revenue stream (Vidoola.com), led to 2-fold revenue increase Developed ground-up marketing solutions for medium-to-large sized companies Fortified communication channels; Developed marketing and sales professionals Expansion to European and Asian territories lead to 5-folds revenue increase Increased E-commerce revenue by 250% through CRM and automated marketing platforms: Salesforce.com and Eloqua. Utilized direct marketing channels to produce sales materials for sales force and channel partners to highlight product benefits to our customers.