Experience

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  THIS WAY UP

  • Sydney, New South Wales, Australia

  • Digital Communications and Social Media Officer

    • Nov 2020 - Present
    • Sydney, New South Wales, Australia

    THIS WAY UP is a joint initiative of UNSW and the Clinical Research Unit for Anxiety and Depression (CRUfAD) at St Vincent’s Hospital, Sydney.

• 

  Waves of Wellness Foundation

  • Communications Officer

    • Nov 2019 - Aug 2023

• 

  ellaslist.com.au

  • Australia
  • Advertising Services
  • 1 - 100 Employee

  • Editor

    • Jun 2018 - Nov 2020

    Responsible for driving an audience growth of 65% YOY and leading effective marketing campaigns across all digital and social channels.

  • Digital Content/Social Media Producer

    • Sep 2016 - Jun 2018

    Sydney’s dedicated online events guide for kids and families.

• 

  Pacific Magazines

  • Sydney, Australia

  • Deputy Editor of Practical Parenting Magazine

    • 2015 - Aug 2016
    • Sydney, Australia

    Responsible for creating content for Australia’s biggest parenting magazine; editing features written by freelance writers and parenting experts to be published in the magazine; creating content for the website; commissioning writers to be published in the magazine.

• 

  Alternative Media Group of Australia

  • Restaurant and bar critic

    • Jan 2011 - Feb 2016

    Responsible for sourcing, dining, and reviewing 2-4 restaurants/cafes per month in Sydney for Alternative Media Group's titles (City News, City Hub, Bondi View and Inner West Independent)

• 

  Check-in.com.au

  • Editor In Chief of Check-in's Escape Lounge

    • Aug 2013 - Jan 2015

    Created - from scratch - the editorial content for travel start-up, The Escape Lounge. Oversaw the merger of Escape Lounge and hotel booking site, Check-in.com.au in January 2014Responsible for a team of freelance writers and travel bloggers who contribute to the 'Get Inspired' pages Responsible for the weekly eDM which goes out to over 200,000 subscribersIn charge of all social media platforms including Facebook (audience of over 37k), Instagram, Twitter, Pinterestand Google+

• 

  TNT Magazine

  • United Kingdom
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Editor of TNT Magazine Australia

    • Aug 2012 - Aug 2013

    Led a team of writers, designers and interns to produce a weekly print publication for Australia and a monthly publication for New Zealand. Wrote, edited, subbed and produced stories for multiple platforms, including print and online channels (tntdownunder.com).Evaluated and followed up on news leads and news tips to develop story ideas. Arranged and conducted interviews with touring musicians, artists and travellers. Covered events, reviewed restaurants/bars, and travelled to various destinations in Australia and New Zealand to produce high quality features.

  • Deputy Editor

    • Mar 2011 - Aug 2012

• 

  Backpacker Trade News

  • Sydney

  • Editor

    • Aug 2012 - Aug 2013
    • Sydney

    Wrote, edited and produced stories for the country's only news website dedicated to issues within the backpacking industry. Gathered and verified factual information regarding stories through interviews, observation and research.Produced a weekly newsletter which was delivered to over 5,000 subscribers.

• 

  TNT Magazine New Zealand

  • Editor

    • Jul 2012 - Aug 2013

    Led a team of writers, designers and interns to produce a weekly print publication for Australia and a monthly publication for New Zealand. Wrote, edited, subbed and produced stories for multiple platforms, including print and online channels (tntdownunder.com).Evaluated and followed up on news leads and news tips to develop story ideas. Arranged and conducted interviews with touring musicians, artists and travellers. Covered events, reviewed restaurants/bars, and travelled to various destinations in Australia and New Zealand to produce high quality features.