Experience

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  GTL Group

  • Australia
  • Solar Electric Power Generation
  • 1 - 100 Employee

  • Shareholder and Strategic Advisor

    • May 2024 - Present

    While not involved in the day-to-day operations, I remain connected with GTL Group as a Shareholder and Strategic Advisor. I provide strategic advice as needed, particularly concerning Council Community Solar Programs, supporting the company’s strategic endeavors.

  • CMO

    • Jan 2021 - May 2024

    After GTL Group's acquisition of ShineHub, I transitioned to the role of CMO, leading the development and strategic integration of vertically aligned brands within the renewable energy sector. My core mission involved leveraging our in-house Virtual Power Plant software, advanced payment plans, and CRM systems to create a scalable platform that other solar industry businesses could utilize to propel their growth.In September 2023, I spearheaded the comprehensive redesign and launch of the Powow brand, culminating in a groundbreaking mobile app. This app was the first in the solar industry to integrate comprehensive features such as solar data analysis, payment management, and an innovative customer service ticketing system directly within the app. This integration set a new standard for user engagement and operational efficiency in the industry.Furthermore, I directed the creation of the Powow Power brand, focusing on retail electricity. This initiative aimed to integrate solar, batteries, and virtual power plant solutions into community-focused energy programs. Notable projects under this brand included solar and battery bulk buys, community battery installations, and solar carparks, all contributing to the transformation of local energy infrastructure towards a sustainable, community-powered future, exemplified by the success in Mitcham Council.See the Community Solar Program in action here: youtu.be/NIFgD8EL2Cs

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  Alex Georgiou Consulting

  • Sydney, New South Wales, Australia

  • Strategic Market Innovation Consultant for Startups & Renewable Energy

    • May 2024 - Present
    • Sydney, New South Wales, Australia

    Leveraging extensive experience across all facets of business operations, I specialize in guiding companies from the spark of an initial idea to achieving robust product-market fit. My expertise is particularly valuable for startups aiming to disrupt the market or established entities looking to innovate. I excel in clarifying and aligning core business problems and solutions with operational needs and customer expectations, ensuring that value propositions are understood, compelling, and actionable.In the renewable energy sector, I offer specialized consultancy in designing and developing virtual power plant systems, crafting tailored electricity retail plans, and creating consumer-friendly payment options. Whether you need strategic guidance for marketing, public relations, and sales initiatives to maximize the impact and market penetration of new offerings, my approach combines deep industry knowledge with a proven track record of successful go-to-market strategies, helping companies achieve significant competitive advantages. Please note that I will not be taking on any work that competes with GTL Group operations here in Australia.

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  ShineHub

  • Sydney, Australia

  • Co-Founder and CEO

    • Sep 2016 - Jan 2021
    • Sydney, Australia

    As the Co-Founder and CEO, I led ShineHub from a small solar bulk buy provider to one of the leading Cleantech software companies in the battery and virtual power plant space, leading to ShineHub being acquired in 2019 by GTL Group. Key Achievements:CRM Development: Directed the design, development, and management of a bespoke, end-to-end CRM system tailored for distinct user types—internal staff, customers, and installers. This modular CRM supported comprehensive management of customer data, project progress, and operational logistics, significantly enhancing user experience and operational efficiency.Virtual Power Plant Innovation: Spearheaded the creation of the solar industry’s first entirely software-based virtual power plant. This innovative platform required no on-site hardware, offered $0 signup cost, and provided premium payments to customers, making it a highly attractive and popular market offering. Our clear, customer-centric model significantly outperformed traditional VPP models in uptake and satisfaction.Community Solar Program Leadership: Orchestrated the marketing and sales strategy for our groundbreaking Community Solar Program. This integrated model, featuring solar panels, batteries, and a novel residential payment plan, set industry benchmarks. The strategic PR campaigns surrounding this program garnered widespread media coverage, dramatically enhancing our market presence and brand reputation despite our limited resources.Read the story of how we pioneered our innovative business model here: https://www.smartcompany.com.au/startupsmart/advice/shinehub-anti-startup-storyRead the story of how we bootstrapped the business here: https://www.smartcompany.com.au/startupsmart/advice/shinehub-anti-startup-story/

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  Heart Au

  • Sydney Area, Australia

  • Sales and Marketing Manager

    • Apr 2014 - May 2016
    • Sydney Area, Australia

    -Created lead to sale process and all customer facing materials for the new solar and battery systems in both on grid and off grid scenarios.-Hired, trained, and managed sales reps to sell hybrid solar and battery packages with an inside sales model.-Exceptional customer service scores (4.9/5 on Facebook reviews)-Responsible for all digital marketing, landing page creation, website development, and social presence.

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  Sungevity Australia

  • Sydney, Australia

  • Business Consultant - Sales Development

    • Dec 2013 - Mar 2014
    • Sydney, Australia

    -Successfully scaled the sales team from 6 sales in December to 407 sales in February.-Built the sales team to launch the zero down lease in Australian market. Responsibilities include hiring, training, scripting, process optimization, sales tools, and partnership strategy recommendations

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  Sungevity

  • United States
  • Renewables & Environment
  • 100 - 200 Employee

  • Sales Manager

    • Aug 2012 - Nov 2013

    -Manage a team of 10 solar consultants to exceed their goals and deliver an industry leading customer experience-Maintained an average team performance to quota between 115%-120% in each quarter-Worked with the software team to develop a customer journey focused customer portal. An overview of that can be found at this Harvard Business Review link: https://hbr.org/2015/11/competing-on-customer-journeys

  • Sales Training Manager

    • Sep 2011 - Aug 2012

    Sales training, process improvement, and creative development to improve overall conversion and customer satisfaction. Successfully scaled the sale team from 22 reps to 60 reps, improved close rate by 80%, and created an industry leading customer experience.This was done by:-Creating a qualifying and closing team-Scripting both calls to bring out customer specific benefits-Hiring and training new members-Listening to calls and adjusting the pitch as necessaryLed employee training creation and delivery for the Lowe's Home Improvement stores for pilot launch in June 2012. The success of that pilot led the way for the roll out of over 150 stores nationwide.

  • Solar Sales Consultant

    • Apr 2011 - Sep 2011

    Consult with customers to see if solar PV makes sense for their homes in California, Arizona, Colorado, New York, New Jersey, Massachusetts, Delaware & Maryland.In May I set the company record for most sales in a month.

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  Recurve Inc.

  • Energy Efficiency & Solar Sales Consultant

    • Jun 2010 - Mar 2011

    Sales and consulting for whole home energy solutions. Specializing in home energy analysis, I advised clients on renewable energy systems like Solar PV or Solar Thermal, energy efficiency measures, home heating and cooling options, and insulation options. Became a recognized leader in the field and gave numerous presentations at energy courses, local events, and national trade shows

  • Assistant Sales Consultant

    • Aug 2009 - Jun 2010

    Participated in over 300 home energy audits, creating the energy model & assisting the lead consultant. Worked with the software team to create the product design and user interface for the energy auditing software tool we created. Generated and qualified leads on occasion.