Okay, so Alex has a broad set of skills in marketing, retail, and entrepreneurship. His marketing strategy skills are in demand, especially in start-ups and small businesses. However, his experience is not as deep as someone with 10+ years in a specific industry. He's also based in Boston, which is a hub for tech and marketing. Considering these factors, I'd estimate his hourly rate to be around $120, which is on the lower side for a marketing professional with his skills. However, this is also a relatively entry-level role, so it's not unexpected. Some marketing professionals in Boston might charge $200-$300 per hour, but Alex's lack of experience and industry-specific skills bring his rate down to this estimate.