Bio
Experience
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Business Development Manager/ Product manager
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Jan 2019 - Present
- Launch of new brands- Providing additional profit to the company by launching new brands- Launch of New Trademarks in the alcohol category (control of all technical issues)- Development and implementation of the company's development strategy for New Trademarks- Research / identification of problems, development and implementation of ideas, analysis of results- Development of assortment policy, pricing- Development and planning of product KPIs. Achievement control.- Organization of digital promotion of new products (SEO optimization, messengers)- Selection of production sites, negotiations- Development and implementation of business processes for the release of New Trademarks- Organization of the sales process of New Trademarks (presentations, tastings, TC training)- Negotiating with key clients (Ukraine, Europe, EMEA region)- Organization and coordination of export sales with a focus on new brands- Organization of sales in the channel "Retail" from "0" (traditional, linear, specialized)- Development and implementation of BTL events- Organization of office work in London (England) to receive direct export ordersCOMPLETED PROJECTS: Whiskey TM Calanais: www.calanais.infoINTERNET STORES: https://rozetka.com.ua/ua/viski/c4649130/producer=calanais/TELEGRAM: @Calanais_Whiskey (retail)EXPORT: https://www.firstmetropoliscorp.com/portal/conimpex-llc/
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National manager HoReCa / Export Sales Manager
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Feb 2016 - Jan 2019
National manager HoReCa, IDS Aqua Service (production and delivery of drinking water TM Alaska, TM Morshinskaya, TM Mirgorodskaya)/EXPORT (organization of export sales) - Organization and development of the HoReCa channel- Development and implementation of the strategy of the HoReCa channel - Development and approval of a marketing plan - Analysis of the market and competitors in the HoReCa channel - Optimization of the "portfolio" and the introduction of new "products" into the "portfolio" of the HoReCa channel - Development and implementation of marketing programs for the HoReCa channel- Development and implementation of strategy for the HoReCa channel - Monitoring the implementation of plans, standards in the channel - Conducting negotiations with key clients - Development and training of trading teams - Introduction of methods of digital promotion of products and attraction of clients - Development of HoReCa client engagement programs- Organization and management of export sales EXPORT: - Search for new customers in export markets (focus on CIS and Eastern Europe)- Market Research
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Business Development Manager / Product manager
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Jan 2012 - Oct 2014
- Brand building with a customer needs focus- Search and justification of economic feasibility of development of new business lines, new product groups, new products (Product Development, Sales, Procurement, etc.).- leadership teams to create marketing assets that achieve the desired results of the audience- Strategic planning and creating a marketing plan and vision with a proven ability to create new innovative ways to reach customers on their own terms- Managing portfolio of brands for maximum customer appeal and brand equity across home market and global market by honing and championing brand vision, experience, voice & identity- Responsibility for moving brands forward- Research participation- Implementation of innovations and new digital strategies, analytics tools for creating and promoting a brand- Organization and control of the work of the marketing department - Export sales of Private Label (focus on CIS and Russia)- Strategic marketing - Development and implementation of the company's development strategy - Organization of cross functional interaction in the company - Selection of manufacturers' sites for Private Label production- Introduction of tools Digital marketing, SMM - Market Research
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Sales Regional Manager/ Export manager CIS
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Sep 2008 - Feb 2012
company «Nemiroff» domestic producers of vodka, leader of Ukrainian and world markets: - distributors’ work administration (6 distributors), operative planning, operative management and control- completion of plans on primary sales and reselling in the marketing circuit HoReCa - organization and control over distributors’ trade teams (6 distributors)- negotiations conduction with the distributor’s management team- negotiations conduction with the key customers’ management teams- distributor’s personnel development (conduction of trainings on the product, sales technologies, working time planning and organization)- training conduction for the outlets staff (conduction of trainings on the product)- control of the production orders, optimization and control of the distributor’s warehouse inventory- financial issues solution, implementation of measures on the accounts receivable level reduction - new customers search and involvement, customers database maintaining, segmentation, categorization - control over the compliance with corporate standards, commercial policies and branding of «Nemiroff» among customers- formation of need and management of the department budget and their performance monitoring - elaboration and control over BTL events holding- reporting and accounts renderingTargeted region: 7 regions (Kyiv, Zhytomyr, Bila Tserkva, Cherkasy, Chernihiv)***- Export sales CIS region (Central Asia, Caucasus region and Baltics countries)
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Sales Regional Manager
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Nov 2006 - Jun 2008
Regional wholesale sales manager - MIRS Company trade and distribution, restaurant service, professional cookware, textiles, professional equipment for HoReCa (leading luxury brands of the world)Work with the following brands: Villeroy & Boch, Riedel, Schott Zwiesel, Rosenthal, Bauscher, Bodum- holding negotiations at different levels (managers, design organizations, chefs, owners)- complex delivery and saturation of restaurants and hotels (professional technological equipment, dishes, glass, textiles, coffee machines, air conditioners)- search and development of new clients- market research (analysis of competitors, consumers)- search and definition of solutions for business- consultations, active participation in the development of projects from scratch- Carrying out of small trainings for the personnel of the client- development of loyalty programs for clients- participation in exhibitionsTarget region: Western Ukraine (8 regions)Achievements: creating a customer base with "0", obtaining an exclusive national contract for the end customer from the manufacturer, successfully participating in tenders, increasing sales and share of the company's rank.sales managernatural
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Education
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2018 - 2018Griffith University
Business management -
2016 - 2016Open Training Institute
Strategiс Management -
2013 - 2014Sity Business School
MBA
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Industry Focus. “Retail and Consumer Goods”
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