Experience

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  Evolus

  • Newport Beach, California, United States

  • Senior Social Media and Influencer Marketing Manager

    • Mar 2024 - Present
    • Newport Beach, California, United States

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  Alex Clark Inc

  • Encinitas, Ca

  • Content Creation, Social Media Strategist, Influencer Program Development

    • Jan 2015 - Present
    • Encinitas, Ca

    I help brands tell their best stories through photos.- Specialize in creating content for brand and individuals social media channels. - Social media strategy development - Custom Influencer program design - Influencer relationship development - Omni channel planning - Curated content creation- Analytics and optimization - Digital marketing Content creation for:- social media usage- marketing and digital needs- lifestyle content- influencer + brand

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  Sony

  • San Diego, California, United States

  • Social Media Manager - Alpha and Xperia

    • Mar 2022 - Feb 2024
    • San Diego, California, United States

    • Play a crucial role in executing the daily social media strategy, engaging with ambassador and sponsored brand content, community management and conversations, sourcing user-generated content, outreach to Sony Community members for requests of content for the channel, and contributing to product launches and timely brand moments. • Daily social media execution of strategy across all chosen platforms: Instagram, IG stories, Facebook, Tiktok, Twitter/X, Threads• Publish posts at optimal times to maximize reach and engagement• Foster and engage with the online community through timely responses, likes, comments, and messages.• Create a sense of community by responding to comments and encouraging conversations (brand posts and Sony community posts)• Address customer inquiries, concerns, and feedback in a professional and timely manner• Identify and escalate relevant issues to the appropriate internal teams• Actively seek out and source user-generated content that aligns with the brand's image and values for dedicated feeds, submit to internal content teams consideration every.• Work closely with team to execute social media strategies for product launches and other key brand moments. • Execute campaigns to generate excitement and engagement around new products, events, or milestones. • Onsite event assistance with activation of defined social media strategy

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  Alastin Skincare, A Galderma Company

  • Carlsbad, California, United States

  • Social Media Manager

    • Apr 2017 - Apr 2020
    • Carlsbad, California, United States

    Social Media Management focusing on both the consumer facing accounts and physician partner accounts. Influencer marketing program: curate and foster strategic influencer and celebrity relationships. Presentations on social media to: Alastin corporation large sales meetings, internal teams meetings and various physician partner meetings. Onsite event social media content creation, management and execution. (Trade shows, Sales Meetings)Monthly distribution of assets for physician partners to promote the line of Alastin products within their practice.Assisted in PR initiatives encompassing events, influencer campaigns, impactful press releases, and securing strategic media mentions, contributing to enhanced brand visibility and positive public relations outcomes.

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  L'Oréal Paris

  • Greater New York City Area

  • Social Media Senior Manager + Photo Content Creator | L'Oreal Paris

    • Apr 2016 - Apr 2018
    • Greater New York City Area

    Social Media Manger, Influencer Management and Photo Content Creator for Cosmetics + Skincare for L'Oreal Paris http://www.lorealparisusa.com

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  Colorescience

  • Carlsbad, CA

  • Marketing Manager - PR & Social Media

    • Mar 2012 - Dec 2015
    • Carlsbad, CA

    Social Media ManagementMarketingPublic RelationsInfluencer Relations

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  BULLETT Magazine

  • Greater New York City Area

  • Brand Marketing Assistant & Project Coordinator

    • Dec 2010 - Dec 2011
    • Greater New York City Area

    BULLETTMEDIA.COM

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  J. Walter Thompson Worldwide

  • Greater New York City Area

  • Rolex Watch SA - Advertising Account Manager

    • Jan 2010 - May 2011
    • Greater New York City Area

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  Merle Norman Cosmetics

  • Greater Los Angeles Area

  • Advertising Account Executive

    • Aug 2007 - Feb 2010
    • Greater Los Angeles Area