Okay, let’s tackle this. So Alex Alvarez has 35 years of experience in sales and marketing, which is a significant amount of time. He’s been working at Le Jeune Upholstery, Inc. for 35 years, which is a long tenure. His skills in sales, sales management, interior design, and custom furniture are in demand. Location is Miami, Florida, which is a major market for furniture. However, his experience is more in the sales and marketing side rather than a technical field like software development. Considering his experience and skills, I would estimate his hourly rate to be around $150, which is a conservative estimate for a sales and marketing professional with his level of experience.