Okay, so Alex is an Executive Assistant with experience in managing executive schedules, coordinating travel, and handling correspondence. This role typically requires strong organizational skills, attention to detail, and excellent communication abilities. Given the location in Boca Raton, Florida, the rate is likely to be on the lower side due to the cost of living in that area. According to national averages, Executive Assistants with similar experience can earn around $40-$60 per hour. Considering the local market, I'd estimate Alex could charge around $45 per hour, which is slightly below the national average but still competitive.