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Bio

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Aletha Rideout is a seasoned media professional with expertise in video production, public speaking, and broadcasting. She has held various roles, including Assistant Creative Services Director at WBAL-TV11, Inc. and Multiplatform Promotions and Marketing Manager at First Coast News. Aletha holds a Master's degree in New Media Journalism from Full Sail University and a Digital Media Arts Diploma from Specs Howard School of Media Arts.

Experience

  • WBAL-TV11, Inc.
    • United States
    • Assistant Creative Services Director
      • Oct 2020 - Present
      • United States

  • First Coast News
    • Jacksonville, Florida
    • Multiplatform Promotions and Marketing Manager
      • May 2018 - Sep 2020
      • Jacksonville, Florida

    • Promotions Producer
      • Sep 2014 - May 2018

      Write, produce and edit news teases and topicals for news broadcast. Write, produce and edit image campaigns and proof of performance spots for the station and specific news shows.

    • Promotions Producer
      • 2014 - 2017

  • WNEM TV5- MY5 Meredith Corp
    • Saginaw, Michigan Area
    • Promotions Producer/Creative Service Production Specialist
      • May 2014 - Sep 2014
      • Saginaw, Michigan Area

      Writer, producer, field director, non-linear editor, and field camera operator for daily topical news promotion. In addition, performs the same duties for news image and station image promotion. Interacts with external and internal customers and news department. The Promotion Producer/ Production Specialist also creates animated graphics for the development and final assembly of promotions, commercials and local programs.

  • WJBK FOX 2 News
    • Southfield, MI
    • Creative Service/Promotions Intern
      • Jan 2014 - May 2014
      • Southfield, MI

      •Work with Promotions Producer writing ‘topicals’ and teasers for the evening news broadcast•Research and find supporting b-roll video for evening news stories•Assist editors with cutting approved supporting b-roll for evening news stories•Work with the Weather Authority and Promotions street teams for Man-On the- Street (MOS) interviews and reporting for the station’s commercial and promotional needs

    • Television Producer
      • 2008 - 2014
      • Southfield, MI

      •Director of Television Ministry department comprised of one staff editor and 75 volunteers•Oversaw camera and video production for weekly services•Wrote scripts and produced weekly and special event videos for overhead announcements•On screen and voice over talent for overhead video announcements•Wrote and produced Electronic Field Production (EFP) shoots for various departmental video needs •Wrote and produced local television and radio commercial advertisements •Co-produced daily radio broadcast “Get Real with MiChelle Butler” on AM1440 WDRJ•Produced weekly television broadcast show “Live Your Faith” •Managed all television, radio and video needs for the ministry as well as several of it's other satellite affiliates

    • Promotions Coordinator
      • Mar 2006 - Jul 2007

      Managed portfolio of four national retail restaurants and a funeral home conglomerate quoting ROP (run of press) newspaper advertising campaignsWorked under strict quoting deadlines placing last minute newspaper advertisements, artwork, and spec adjustments for portfolio accounts

Education

  • 2015 - 2016
    Full Sail University
    Master's degree, New Media Journalism
  • 2012 - 2013
    Specs Howard School of Media Arts
    Digital Meida Arts Diploma, Digital Media
  • 1999 - 2001
    Rochester University
    Bachelor of Science (BS), Business/Corporate Communications

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcasting”

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