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Alessandro Paveloski profile image

Alessandro Paveloski

Digital Project Manager at NTT DATA Europe & LATAM
Intro Book
Alessandro Paveloski is a seasoned digital analytics professional with expertise in data-driven decision-making, digital marketing, and project management, holding an Executive MBA in Data Science & Analytics and a Postgraduate Degree in Strategic Marketing Management.
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Location
Greater São Paulo Area, BR
Languages
  • English Full professional proficiency
  • Espanhol Professional working proficiency
  • Português Native or bilingual proficiency
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Credentials

  • Technical SEO Certification
    Blue Array | SEO Agency of the Year
    Mar, 2024
    - Apr, 2026
  • Intensivo de Product Marketing
    Awari
    Dec, 2023
    - Apr, 2026
  • Becas Santander Skills | Business for All 2023
    Harvard Business Publishing
    Oct, 2023
    - Apr, 2026
  • ChatGPT 101: What´s ChatGPT?
    Simplilearn
    Sep, 2023
    - Apr, 2026
  • Imersão Dados IA: Análises com Inteligência Artificial
    Alura
    Sep, 2023
    - Apr, 2026
  • Introduction to Prompt Engineering for Generative AI
    LinkedIn
    Sep, 2023
    - Apr, 2026
  • Prompt Engineering for ChatGPT
    Vanderbilt University
    Sep, 2023
    - Apr, 2026
  • Intensivo de Product Management
    Awari
    Aug, 2023
    - Apr, 2026
  • Product Analytics
    Cursos PM3
    Jul, 2023
    - Apr, 2026
  • Imersão de Español em Buenos Aires/Argentina
    Expanish Spanish Schools
    Jun, 2023
    - Apr, 2026
  • Data Science Analytics: uma visão geral
    ASN.Rocks
    May, 2023
    - Apr, 2026
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Apr, 2026
  • International Scrum Master Foundation (Scrum Guideline 2020)
    www.scrum.as
    Jul, 2022
    - Apr, 2026
  • International Kanban Master Foundation
    www.scrum.as
    Jul, 2022
    - Apr, 2026
  • International Product Owner Foundation
    www.scrum.as
    Jul, 2022
    - Apr, 2026
  • Project Planning: Putting It All Together
    Google
    Jul, 2022
    - Apr, 2026
  • Foundations of Project Management
    Google
    Jun, 2022
    - Apr, 2026
  • Project Initiation: Starting a Successful Project
    Google
    Jun, 2022
    - Apr, 2026
  • Digital Product Management: Modern Fundamentals
    University of Virginia Darden School of Business
    Jun, 2022
    - Apr, 2026
  • Scrum Foundation Professional Certificate
    CertiProf
    Jun, 2022
    - Apr, 2026
  • Estatística com Python parte 1: frequências e medidas
    Alura
    May, 2022
    - Apr, 2026
  • Python para Data Science
    Alura
    May, 2022
    - Apr, 2026
  • Python para Data Science: Funções, Pacotes e Pandas
    Alura
    May, 2022
    - Apr, 2026
  • Python para Data Science: linguagem e Numpy
    Alura
    May, 2022
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google
    Apr, 2022
    - Apr, 2026
  • Jornada Insider - Nível Expert (200 horas)
    Marketing na Era Digital
    Nov, 2021
    - Apr, 2026
  • SQL Completo
    Softblue Cursos Online
    Jul, 2021
    - Apr, 2026
  • Google Data Analytics Professional Certificate
    Google
    Jun, 2021
    - Apr, 2026
  • Google Tag Manager Fundamentals
    Google
    Feb, 2021
    - Apr, 2026
  • Bootcamp Fia Online
    FIA ONLINE
    Aug, 2020
    - Apr, 2026
  • Fundamentos do Scrum
    LinkedIn
    Jul, 2020
    - Apr, 2026
  • How to Build Digital Products
    Product School
    Jul, 2020
    - Apr, 2026
  • Human Hacks
    Slash Education
    Jul, 2020
    - Apr, 2026
  • Inovação na Era Digital
    Universidade Presbiteriana Mackenzie
    Jul, 2020
    - Apr, 2026
  • Introdução a OKRs
    Qulture.Rocks Brasil
    Jul, 2020
    - Apr, 2026
  • Employer Branding: Atraia, engaje, retenha talentos e seja uma marca empregadora.
    Descola Cursos Inovadores
    Jun, 2020
    - Apr, 2026
  • Reaprendizagem Criativa
    Keep Learning School
    Jun, 2020
    - Apr, 2026
  • Produção de Conteúdo para Web
    Rock Content
    May, 2019
    - Apr, 2026
  • Inbound Marketing
    Rock Content
    Apr, 2019
    - Apr, 2026
  • Entrepreneurship in Emerging Economies
    Harvard Business School Executive Education
    Feb, 2019
    - Apr, 2026
  • Scrum Fundamentals Certified (SFC)
    VMEdu Inc.
    Feb, 2019
    - Apr, 2026
  • Mídia Programática: Análise Estratégica e Boas Práticas
    IAB Brasil
    Nov, 2018
    - Apr, 2026
  • Advanced Analytics
    Google
    Oct, 2018
    - Apr, 2026
  • Especialista em Google Analytics
    Goobec Brasil
    Sep, 2018
    - Apr, 2026
  • Growth Hack - Marketing de Crescimento na Era das Experiências Digitais
    ESPM Escola Superior de Propaganda e Marketing
    Oct, 2017
    - Apr, 2026
  • Marketing de Conteúdo
    Rock Content
    Sep, 2017
    - Apr, 2026

Experience

  • NTT DATA Europe & LATAM
    • São Paulo, Brasil
    • Digital Project Manager
      • Aug 2021 - Present
      • São Paulo, Brasil

      • Developed digital analytics strategies for major clients, focusing on the product vision and customer needs.• Led the prioritization of features and improvements for digital products, focusing on pre-negotiated OKRs and KPIs to evaluate the impact of each deployment.• Implemented Experience Optimization projects, leading a culture of data-driven decision-making to inform strategic and operational decisions.• Liaised between the company, business areas, and technical teams to facilitate communication and ensure alignment of objectives and expectations.• Managed the delivery process with squads, performing validation of deliveries with customers to ensure they met quality standards and stakeholder expectations.• Continuously monitored product usage and performance data to evaluate the effectiveness of Experience Optimization solutions and verify the validation of initial hypotheses, ensuring continuous alignment with client business goals.• Served major clients such as PepsiCo, Santander, Banco Safra, and Unilever.

  • Awari
    • São Paulo, Brasil
    • Data Analytics Mentor
      • May 2023 - Present
      • São Paulo, Brasil

      • Mentored over 20 students in the field of data analytics, overseeing their progress in courses and providing guidance on career transitions in digital projects and products, data science, and analytics.• Held periodic meetings with students and professionals to discuss topics related to data analytics and career development.

  • Incuca Tech
    • Florianópolis, Santa Catarina, Brasil
    • Digital / Data Analytics Specialist
      • Mar 2021 - Feb 2022
      • Florianópolis, Santa Catarina, Brasil

      • Developed and deployed Google tools (Google Analytics, Google Ads, Google Search Console), Semrush, Lighthouse, and others on client digital properties, resulting in a X% increase in website traffic and a X% increase in conversion rates.• Structured digital and data analytics reports across various platforms.• Conducted A/B and multivariate tests for clients, improving the performance of digital properties (apps and websites), increasing click-through rates by X% and reducing bounce rates by X%.• Deployed tags (Universal Analytics, GA4, Facebook Pixel, Hotjar) via Google Tag Manager or scripts/codes on websites and apps.• Analyzed and reported on technical SEO and content (keywords, backlinks, and Core Web Vitals).• Supported and guided clients on digital marketing actions (Google Ads, Facebook Ads, info products, and data-driven email marketing).• Served major clients such as RD Station, Portal Telemedicina, and SensorWeb.

  • Sebrae
    • Training Facilitator
      • Sep 2020 - Dec 2020

      • I served as a training facilitator for Sebrae in a freelance capacity.• Over 4 months, from September to December 2020, I conducted trainings aimed at small business owners.• I provided basic knowledge about business administration, covering areas such as finance, marketing, and customer relations.• I developed and strengthened the negotiation skills of participants.• I worked with numerous business owners, ensuring they were equipped to face the challenges of their businesses with a solid knowledge base.

  • UNISAGRADO
    • Bauru, Brazil
    • Postgraduate University Professor
      • Mar 2011 - Dec 2020
      • Bauru, Brazil

      ● I served as a university professor at UNISAGRADO, focusing on postgraduate subjects in the areas of Digital Marketing, Strategic Business Management, and Communication in Organizations.● I dedicated nearly a decade (March 2011 - December 2020) to the education and development of students in the Bauru region, Brazil.● In a part-time role, I contributed intensively to the academic and professional formation of various classes over 9 years and 10 months.

  • Grupo Alto Astral
    • Brazil
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Product & Project Manager
      • Dec 2011 - Mar 2019

      • Managed the entire area of Editorial Production for over a decade, overseeing the Discovery, Development, Launch, and Growth of more than 100 monthly products, achieving a 300% increase in growth.• Led the implementation of the company's Digital unit, transitioning the publisher from paper to digital and increasing advertising sales by 30% through cross-media projects.• Participated in the creation and implementation of the book unit - Astral Cultural (print and digital), which subsequently became a company.• Developed and coordinated the creation of private label and licensed products (on and offline), leading marketing, branding, and production efforts.• Managed multidisciplinary teams of over 200 front-end and back-end developers, designers, and copywriters.• Coordinated the formation of teams for business expansion.• Managed the implementation of production systems and routines, ensuring the quality and punctuality of physical and digital product deliveries.

    • Executive Editor
      • Mar 2005 - Dec 2011

      • Supervision and coordination of the editorial team.• Review and approval of content before publication.• Planning and defining topics and themes to be addressed.• Ensuring the quality and integrity of published content.• Liaising with other departments, such as marketing and sales, to align content strategies.• Monitoring metrics and reader feedback for adjustments and improvements.• Participation in strategic meetings and editorial decision-making.• Development and implementation of editorial guidelines.• Management of deadlines and publication schedules.• Ongoing training and development of the editorial team.

    • Editor-in-Chief
      • Jan 2000 - Mar 2005

      • Supervision and coordination of the editorial team to ensure content quality.• Definition of the agenda and editorial calendar according to the publication's goals.• Review and editing of articles and reports to ensure accuracy and clarity.• Leadership of the team of journalists and writers, encouraging a collaborative environment.• Establishment of relationships with relevant sources and collaborators.• Collaboration in defining content distribution strategies.• Management of crises related to published content.

    • Assistant Editor
      • May 1998 - Dec 1999

      • Support to the editorial team in content preparation and review.• Assistance to the Editor-in-Chief in defining topics and organizing the editorial calendar.• Preliminary review of articles and reports, ensuring compliance with publication guidelines.• Coordination with other departments, such as graphic design and marketing, to ensure content cohesion.• Management of feedback and corrections from authors and collaborators.• Participation in editorial meetings to discuss topics and approaches.• Monitoring of editorial market trends to suggest new topics or approaches.• Assistance in deadline management and in meeting publication goals.

    • Special Writer
      • Jul 1994 - May 1998

      • Development of articles, reports, and special content focusing on more complex or relevant topics.• In-depth research and interviews with experts to support the texts produced.• Collaborative work with the editorial team to ensure content quality and accuracy.• Adaptation of language and writing style according to the target audience and publication guidelines.• Review and update of previous content, ensuring its relevance and timeliness.• Participation in agenda meetings, suggesting topics and approaches for future publications.• Mentorship and guidance for junior writers, sharing knowledge and experiences.• Constant monitoring of market trends and reader feedback to refine the approach and topics covered.

    • Writer
      • Jun 1993 - Jul 1994

      • Creation of articles, reports, and other written content for different sections or categories of the publication.• Research and collection of information to support the texts produced.• Grammatical and orthographic revision of own texts, ensuring clarity and cohesion.• Collaborative work with the editorial team, following the guidelines and standards set by the publication.• Adaptation of language according to the target audience, maintaining the identity and tone of the publication.• Participation in agenda meetings, contributing with ideas and topic suggestions.• Monitoring of feedback and criticisms from readers, using them as a basis for continuous improvement.• Meeting established deadlines, ensuring the delivery of content within the editorial calendar.

  • Anhanguera Educacional
    • Bauru, Brazil
    • University Professor
      • Feb 2005 - Jun 2010
      • Bauru, Brazil

      • I served as a university professor at Anhanguera Educacional, where I played a pivotal role in the planning and creation of the Strategic Marketing Management course.• In addition to teaching, I took on responsibilities as the Course Coordinator and also as an instructor of various subjects, including Marketing and Administration.• Over a span of 5 years and 5 months (February 2005 - June 2010), I devoted myself to the academic formation and development of students in the Bauru region, Brazil, in a part-time position.

  • UNISAGRADO
    • Bauru, Brazil
    • Undergraduate University Professor
      • Feb 2001 - Jun 2009
      • Bauru, Brazil

      • I served as a university professor at UNISAGRADO, teaching courses in Social Communication, covering specializations in Journalism, Advertising, and Public Relations.• Among the primary subjects I taught are Communication Theories, Digital Communication, Media Planning, and Corporate Communication.• Over a span of 8 years and 5 months (February 2001 - June 2009), I actively contributed to the academic formation of students in the Bauru region, Brazil, working in a part-time role.

  • Municipal City Hall of Bauru - Brazil
    • Bauru, Brazil
    • Press Officer
      • Jul 1990 - Jan 1993
      • Bauru, Brazil

      • I served as a press officer for the Municipal Government of Bauru, with responsibilities encompassing team coordination and management of the work schedule.• I spearheaded the creation of daily communication materials for both internal and external communication for the Municipal Government of Bauru, as well as for the Water and Sewage Department (DAE) and the Bauru Housing Company (Cohab).• Over a span of 2 years and 7 months (July 1990 - January 1993), I actively contributed to the efficient and organized communication of the institution in the Bauru region, Brazil, working full-time.

Education

  • 2021 - 2022
    MBA USP/Esalq
    Executive MBA, Data Science & Analytics
  • 1999 - 2000
    FGV - Fundação Getulio Vargas
    Postgraduate Degree, Strategic Marketing Management
  • 2017 - 2017
    Udacity
    Digital Marketing Nanodegree, Digital Marketing
  • 2000 - 2003
    UNESP - Universidade Estadual
    Master´s Degree, Communications & Media
  • 1986 - 1990
    UNESP - Universidade Estadual Paulista "Júlio de Mesquita Filho"
    Bachelor's degree, Social Communications - Journalism

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