Bio
Credentials
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CTDA Understanding the Basic of Ceramic Tile
University of Ceramic Tile and StoneFeb, 2021- May, 2026
Experience
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Marketing & Sales Representative for the North-East USA
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Jan 1995 - Present
Manufacturers Sales Representative for North-East USA• Establish and expand market clientele through distributors, importers and architects• Develop new product lines following territory business and market trends by working closely with designers, distributors and importers• Develop and design marketing tools for showrooms such as catalogs, pamphlets, flyers, concept boards and vignettes.• Successfully launch and promote new products; conduct product presentations to distributors, importers, architects, contractors and developers • Establish individual goals, targets and develop business sales strategies • Attend tile conventions yearly: Coverings USA, Cersaie Bologna, Italy
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Marketing & Sales Representative for the New England
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Jan 1995 - Present
Showrooms Sales Representative for New England area Responsibilities:• Increase market share and sales volume • Prospecting, qualifying and establishing new customers• Develop and implement sales, marketing plan/ initiatives with customers• Maintaining company approved product margin goals• Introduce and successfully initiate company program and new product introductions• Utilizes influence and negotiate to sell and/or place displays in customer showrooms• Maintain close relationship with tile installers, general contractors and developers• Conducts client follow-ups via phone calls, letters and/or emails• Market analysis includes market trends, strength, weaknesses and opportunities• Evaluate customers complaints and resolve them in accordance with company guidelines• Collect all necessary field information to help branch manager and credit department to set and maintain credit limit for each customer• Assist in collections and in resolution of all credit issues
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Sales Representative
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1994 - 1996
• Promoted stone through fabricator and kitchen dealers in the New England region• Worked in showroom assisting customers in their stone selection• Worked closely with estimator and fabrication shop providing all details necessary for a competitive quotation
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Education
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1977 - 1981A. Locatelli
Major, Mechanical Engineering
Suggested Services
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Industry Focus. “Marketing and Sales”
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