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Alessandra Sellmer

Communication Manager Holding Latin America at Atlas Copco Group
Intro Book
Seasoned corporate communications professional with 12+ years of experience in employer branding, stakeholder engagement, and communication strategy.
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Location
Barueri, São Paulo, Brazil, BR
Languages
  • Inglês -
  • Português -
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Bio

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Alessandra Sellmer is a seasoned communications professional with 12+ years of experience in corporate communications, employer branding, and stakeholder engagement. She has worked with Atlas Copco Group and its subsidiaries, developing and implementing communication strategies, managing employer branding, and fostering relationships with key stakeholders. Alessandra holds a Master's degree in Marketing Administration and has completed various certifications in engagement, leadership, and communication.

Credentials

  • Certificado de Atividade - Engajamento/Liderança - MESA DE DEBATE - RH Top Talks - Engagement - ‘’What moves us’’
    Even3
    Jun, 2023
    - Apr, 2026
  • Participação na comissão julgadora da Etapa Premiatória Regional, da 48ª edição do Prêmio Aberje
    Aberje
    Oct, 2022
    - Apr, 2026
  • COMUNICAÇÃO PARA A SUSTENTABILIDADE
    Aberje
    Sep, 2022
    - Apr, 2026
  • CULTURA DATA-DRIVEN PARA COMUNICAÇÃO CORPORATIVA: MENSURAÇÃO, INDICADORES, PESQUISA E MÉTRICAS
    Aberje
    Aug, 2022
    - Apr, 2026
  • VOLUNTARIADO COMO FERRAMENTA DE IMPACTO PARA A SUSTENTABILIDADE CORPORATIVA
    Aberje
    Jul, 2022
    - Apr, 2026
  • AberjeTrends 6ª edição
    Aberje
    Jun, 2022
    - Apr, 2026
  • Comunicação Interna Brasil 2022
    Blueprintt
    Jun, 2022
    - Apr, 2026
  • Participação na comissão julgadora da Etapa Premiatória Regional, da 47ª edição do Prêmio Aberje
    Aberje
    Oct, 2021
    - Apr, 2026
  • Activate Connections That Will Transform Your Career
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Being a Good Mentor
    LinkedIn
    Oct, 2020
    - Apr, 2026
  • Competências Profissionais, Emocionais e Tecnológicas para Tempos de Mudança
    PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
    Aug, 2020
    - Apr, 2026
  • Workplace Communication Summit
    Aberje/Workplace
    Mar, 2020
    - Apr, 2026
  • Body Language for Leaders
    LinkedIn
    Jan, 2020
    - Apr, 2026
  • Participou do Expo Fórum de Marketing Digital, em São Paulo, realizado nos dias 30 e 31 de agosto
    Digitalks

Experience

  • Atlas Copco Group
    • Barueri, São Paulo, Brazil
    • Communication Manager Holding Latin America
      • Nov 2023 - Present
      • Barueri, São Paulo, Brazil

  • Atlas Copco Brasil
    • Sweden
    • Machinery Manufacturing
    • 700 & Above Employee
    • Corporate Communications Manager
      • Sep 2011 - Present

      - Create and maintain a reputable Atlas Copco employer branding strategy and tactics, working closely with human resources departments in order to entice the best talent to the organization;- Work closely with and support the existing communications team in customer centers, encompassing media relations, internal communications issues, crises communication, internal newsletters, press releases , corporate events, exhibitions, campaigns, etc;- Being accountable for safeguarding and develop the visual brand identity of Atlas Copco Group brands in Brazil;- Work actively with local web content using digital channels, as social media, website, mobile app as much as possible in order to speed up and expand Atlas Copco brand into the cyberspace;- Develop and coordinating communication programs aiming at increase the level of communications skills across the Brazilian region;- Being the Atlas Copco ambassador among several external groups communication, including brand awareness surveys; - To continuously develop and improve the internal and external communications processes and structures in the designated Brazil region, driven by the belief that there is always a better way of doing things; - Work closely with and support the South America VP Holdings in developing good working relations with important government agencies, relevant partners and other community groups as well as developing a communication channel with them;- Oversee various community engagement programs, including Water 4 All, Ieppc Instituto Social Parque, reputable universities, chambers of commerce etc;- Work closely with Corporate Communications in Sweden and the Brand Studio;- Communicate the brand values internally in the company;- Raise brand awareness amongst target groups: internal and external.

    • Corporate Communications Manager Latin America
      • Jan 2018 - Nov 2023

  • Atlas Copco Brasil
    • Barueri
    • General Manager Assistant
      • Jul 1999 - Sep 2011
      • Barueri

  • Brasmotor S.A.
    • São Paulo
    • Assistente
      • Dec 1992 - Jul 1999
      • São Paulo

      03/98 a 07/99 Assistente - Assessoria Corp. Financeira e Gerência Adm. Financeira01/94 a 02/98 Assistente - Recursos Humanos12/92 a 12/93 Aux. Administrativo - Departamento de Acionistas

Education

  • 2000 - 2001
    Fundação Armando Álvares Penteado
    Post Graduation in Marketing Administration
  • 1996 - 1997
    Fundação Armando Alvares Penteado
    Post Graduation, Human Resources Management
  • 1991 - 1996
    Fundação Armando Alvares Penteado
    Masters degree, Marketing Administration
  • 1984 - 1990
    Colégio Paulistano
    2o grau, Ensino Médio Completo
  • 1978 - 1983
    Instituto Divina Pastora

Suggested Services

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Industry Focus. “Machinery Manufacturing”

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