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Alessandra Nahra profile image

Alessandra Nahra

Senior UX Researcher at unico IDtech
Intro Book
Seasoned UX Researcher delivering user-centric digital solutions.
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Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills
  • E Commerce
  • Site Maps
  • Digital Strategy
  • Content Management
  • User Experience
  • Show all
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Bio

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Alessandra Nahra is a seasoned UX Researcher with 10+ years of experience in creating innovative and secure digital identity solutions. She has expertise in UX research, user-centered design, and digital strategy. Alessandra has worked with various clients, including Nubank, Alelo, and Amazon, and has published several books and e-books on sustainable agriculture and writing.

Experience

  • unico IDtech
    • Senior UX Researcher
      • Nov 2021 - Present

      As a Senior UX Researcher at Unico, I apply my expertise in UX research to create innovative and secure digital identity solutions. I work with a multidisciplinary team of developers, designers, and product managers to understand the needs, behaviors, and preferences of our users and clients, and to deliver user-centric products and services that enhance their experience and satisfaction.

  • Freelance
    • UX Researcher
      • Jul 2018 - Nov 2021

      Especializada em entrevistas em profundidade, contextuais, pesquisa de usabilidade.Clientes recentes: Nubank, Alelo, AliExpress, Moderna, Meridional, Amazon.

    • Escritora e Jornalista
      • Jan 2016 - May 2021

      Produção e edição de conteúdo sobre agricultura sustentável, agroecologia, sistemas alimentares. Colaborei com veículos como Modefica, Sul21, Projeto Draft, Revista Sustentarea. Em 2020 publiquei o e-book O Chão que me Fez. Em 2021 publiquei o livro Todos os Cachorros que eu Abandonei.

  • Saiba +
    • Partner and Director
      • Dec 2010 - Dec 2016

      De 2010 a 2016 fui sócia-diretora da consultoria de UX Saiba+. Trabalhei no planejamento, execução, análise e apresentação de testes de usabilidade e outras dinâmicas de design digital; planejamento e gerenciamento de projetos, propostas comerciais e relação com clientes. Fui também responsável pelo conteúdo do blog. Alguns de nossos clientes:Telecom: Vivo, Claro, NETBancos e instituições financeiras: Itaú, CAIXA, Cielo, PagSeguroE-commerce: Cnova (Casas Bahia, Extra, Ponto Frio), Pão de Açúcar, NaturaCompanhias aéreas e turismo: Smiles, GOL, Iberia, Gol, TAM, Azul, Hotels.com, Marriott, Embratur, Ritz CarltonONGs: Médicos sem Fronteiras, APAEGoverno: Petrobras, Prefeitura de São Paulo

  • Agência Salve_
    • Project Coordinator and UX Manager
      • Nov 2009 - Dec 2010

      Projects for: Coppertone, Caloi, Samsung, Blowtex, Kimberly-Clark (Intimus, Plenitud, Huggies), Pfizer.

  • Try Consultoria e Pesquisas
    • Usability Analist
      • May 2009 - Nov 2009

      Projects for: Itaú BBA, NET, UOL.

  • Agência Salve_
    • Information Architecture Manager
      • May 2008 - Sep 2009

      Projects for: NotreDame, Senac, MEC, Abril Digital.

  • Grupo Conectt e Plena Consultores
    • Content Management, Information Architecture Consultant
      • 2005 - Jul 2008

      Projects for: ONS - Operador Nacional do Sistema Elétrico, Contax, GVI, Senai, Sebrae Nacional e Sebrae SP, CNI, Carrefour, CMS Energy Brasil, Grupo CCR, Comgás.

  • Infraero
    • Web Content Editor
      • Aug 2004 - Sep 2005

  • ISTOÉ
    • Web Content Editor
      • Jan 2000 - Nov 2002

Education

  • 2020 - 2022
    Universidade de São Paulo
    Master's degree, Saúde Pública
  • 1989 - 1993
    PUC - RS
    Bachelor's degree, Journalism
  • 2017 - 2017
    IPEC - Instituto de Permacultura e Ecovilas do Cerrado
    PDC - Permaculture Design Course
  • 2017 - 2017
    Sítio Semente
    Avançado de Sistemas Agroflorestais com Ernst Gotsch
  • 2017 - 2017
    PermaSampa e Casa da Cidade
    PDC Urbano
  • 2017 - 2017
    Sítio Semente
    Introdução a Sistemas Agroflorestais com Juã Pereira
  • 2016 - 2016
    Centro de Pesquisa e Formação do SESC
    Agroecologia Urbana
  • 2016 - 2016
    Escola de Botânica
    Introdução à Botânica
  • 2015 - 2015
    ArboreSer
    Curso Intensivo de Agricultura Urbana
  • 2014 - 2014
    Oficina Escrita Criativa
    Creative Writing
  • 2020 - 2023
    USP - Universidade de São Paulo
    Master's degree, Public Health

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