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Alena Kochergina profile image

Alena Kochergina

Account Specialist at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">SA MEDIA GROUP</span>
Intro Book
Alena Kochergina is a seasoned Account Specialist with 3 years of experience in planning and placement of advertising campaigns, proficient in Russian, limited working proficiency in English and German, and skilled in project management, media buying, and client relations.
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Location
Moscow, Moscow City, Russia, RU
Languages
  • Английский Limited working proficiency
  • Немецкий Limited working proficiency
  • Русский Native or bilingual proficiency
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Bio

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Alena Kochergina is a seasoned advertising professional with extensive experience in planning and executing campaigns for top-tier clients. As a Senior Planning and Placement Specialist at Initiative, she successfully managed advertising campaigns for prominent brands such as Unilever and KFC/Pizza Hut. Her expertise in media buying and project development has been further refined through her roles at SA MEDIA GROUP and adidas, where she honed her skills in client relations, campaign analysis, and presentation creation. Fluent in Russian, English, and German, Alena brings a unique cultural perspective to her work, fostering strong relationships with clients and driving business growth.

Experience

  • SA MEDIA GROUP
    • Москва, Россия
    • Account Specialist
      • Feb 2021 - Present
      • Москва, Россия

      - communication with client, quick solution of all work issues.- planning of advertising campaigns in Out of Home media instruments- creation of recommendations and suggestions for clients in accordance with the set goals and objectives.- buying of media in accordance with the brief/recommendatio...

  • ADV
    • Москва, Россия
    • Senior Planning and Placement Specialist at OOO/Indoor media
      • Oct 2018 - Feb 2021
      • Москва, Россия

      - communication with client, quick solution of all work issues.- business trips to the cities of Russia with client to confirm address program, or make adjustments. Development of a new one, if necessary.- planning of advertising campaigns in Out of Home media instruments- creation of recommendat...

  • Initiative
    • Senior OOH Buyer
      • Aug 2010 - Oct 2018

      - планирование рекламных кампаний на OOH/Indoor носителях.- формирование предложений для клиента.- закупка в соответствии с брифами клиентов (Регионы, Москва).- разработка (производство, размещение) различного рода нестандартных проектов.- контроль реализации и качества размещения- контроль отчет...

  • adidas
    • Москва, Россия
    • Продавец-кассир
      • Nov 2009 - Aug 2010
      • Москва, Россия

      - работа с клиентами на кассе и в торговом зале;- продвижение бренда среди покупателей;- работа с контрольно-кассовыми аппаратами, платёжными системами;- 1С , инкассация, составление отчётности, архива;- участие в корпоративных тренингах (искусство продаж, эффективные коммуникации с клиентами)- с...

  • агенство путешествий "SVM-Travel"
    • Оренбург
    • Менеджер по туризму
      • Nov 2008 - Oct 2009
      • Оренбург

      - работа с клиентами.- работа с туроператорами,- подбор и бронирование туров, авиабилетов,- ведение и расширение клиентской базы,- подготовка и выписка документов, - ведение документооборота. - посещение презентаций по туризму, выставок ( &quot;Отдых/ Leisure 2009&quot; 15-я ежегодная Международн...

Education

  • 2004 - 2009
    Оренбургский Государственный Университет (ОГУ)

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