Experience

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  Apeel

  • United States
  • Biotechnology Research
  • 300 - 400 Employee

  • Associate Creative Director

    • Oct 2023 - Present

  • Manager of Design

    • Dec 2021 - Nov 2023

  • Senior Designer

    • Nov 2019 - Dec 2021

    Today, 40% of the food grown goes to waste. So we challenged ourselves to work with nature to find a solution. The result? A way to use plants to keep produce fresher, longer.As a Senior Designer at Apeel Sciences, I follow my life-long passion for outstanding design and marketing by creating Apeel's visual identity and unique marketing assets to tell our story.

  • Marketing Designer

    • Jul 2018 - Nov 2019

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  Alenarieca Design Studio

  • Santa Barbara, California Area

  • Business Owner

    • May 2018 - Present
    • Santa Barbara, California Area

    My clients are the ‘brains’ of their businesses – and I am the creative partner who develops their distinctive ‘face’. My goal is to create unique visual identities and well thought out graphic designs to help my clients stand out in a market full of competition. I specialize in brand strategy, graphic design, and marketing for individuals and small businesses, supporting them in sharing their vision beautifully and effectively.

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  Rockwell Printing

  • Carpinteria, California Area

  • Graphic Production Manager

    • Apr 2018 - Jul 2018
    • Carpinteria, California Area

    My core responsibilities:• Finalize artworks, prepare print data for offset and digital printing.• Manage complete design process, from conceptualization to delivery. • Prioritize workloads and coordinate various projects while meeting strict deadlines.• Handle picture retouching and color correction for both print and digital production.• Consult with customers on the phone, in person, and via email.

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  Alena Rieger

  • Santa Barbara, California Area

  • Freelancer // Graphic Designer // Art Director

    • May 2017 - May 2018
    • Santa Barbara, California Area

    As a freelance Graphic Designer and Art Director, I successfully create unique designs for my clients and help them build and expand their visual identity.My core responsibilities:• Conceptualize and create the brand design for entrepreneurs and established businesses.• Finalize artworks, prepare print data, and monitor print processes.• Strategize and consult with clients on marketing strategies.

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  Frese & Wolff Werbeagentur GmbH

  • Oldenburg Area, Germany

  • Junior Art Director

    • May 2017 - Aug 2017
    • Oldenburg Area, Germany

    Working with a team of 10 creatives, I created nifty communication pieces for local small and mid-sized businesses, as well as for international companies. Continually meeting deadlines, I was entirely responsible for the complete design process from conception to implementation for my clients. My main responsibilities:• Brainstormed and designed all printed promotional material for 8 clients.• Managed complete design process, from conceptualization to delivery. • Developed and implemented creative guidelines for different advertisement materials.• Finalized artworks, prepared print data, and monitored multiple print processes.• Prioritized workloads and coordinated various projects while meeting strict deadlines.• Handled picture retouching and color correction for both print and digital production.

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  Engel & Helden Werbeagentur GmbH

  • Oldenburg Area, Germany

  • Junior Art Director

    • Jun 2016 - Apr 2017
    • Oldenburg Area, Germany

    Working with a small team of creatives, I was entirely responsible for the conceptualization, creation, and implementation of graphic designs for entrepreneurs and mid-sized businesses. Consistently meeting deadlines, my primary field of work was logo design, brand strategy, and packaging design.My main responsibilities:• Developed brand strategies and graphic designs for launching and established businesses.• Brainstormed and designed all printed promotional material for 10 clients.• Derived and expanded creative guidelines for different advertisement materials.• Created packaging designs and constructed die cutter templates.• Built, populated, edited, and archived design files for prepress and digital output.• Authored, visualized, and presented 5+ design proposals for clients.• Conceptualized and designed websites, and populated digital graphics for 3 clients.• Finalized artworks, prepared print data, and monitored multiple print processes.• Prioritized workloads and coordinated various projects while meeting strict deadlines.• Handled picture retouching and color correction for both print and digital production.• Communicated and coordinated with production professionals and suppliers.Biggest success:• Tripled sales of a milk liqueur after re-branding and new packaging design.

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  Frese & Wolff Werbeagentur GmbH

  • Oldenburg Area, Germany

  • Media Designer

    • Jun 2012 - Jun 2015
    • Oldenburg Area, Germany

    Working in a team of 20 creatives, I was responsible for the conceptualization and design of various printed material and advertising campaigns for small and mid-sized B2B and B2C businesses.My main responsibilities:• Brainstormed and designed all printed advertisement material for 6 clients.• Managed the complete design process, from conceptualization to delivery. • Finalized artworks, prepared print data, and monitored multiple print processes.• Briefed and supervised photo shootings for nationwide advertisement campaigns.• Performed up to 10 projects at a given time, meeting weekly deadlines.• Handled picture retouching and color correction for both print and digital production.

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  DAS WEISSE HAUS Werbeagentur

  • Sandkrug, Germany

  • Media Designer

    • Apr 2010 - Mar 2012
    • Sandkrug, Germany

    Working with a small team of creatives, I developed numerous printed material and guaranteed that they exceeded the expectations of our clients. My main responsibilities:• Designed and edited printed material (brochures, flyer, magazines, stationery, etc.).• Built, populated, edited, and archived design files for prepress and digital output.• Prioritized workloads and coordinated multiple projects while meeting strict deadlines.• Handled picture retouching and color correction for both print and digital production.• Delegated tasks to 2 members of the design team and provided counsel on all aspects of the project.• Built and maintained websites of 2 clients, using TYPO3.• Conceptualized and designed conference and events materials including booth and stage design.

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  Diabolo Verlags GmbH

  • Oldenburg Area, Germany

  • Media Designer / Apprenticeship

    • Aug 2007 - Jan 2010
    • Oldenburg Area, Germany

    During my training as a graphic designer, I worked four days a week to gain real-life work experience. I was responsible for the graphic design of printed advertisements, brochures, newspaper, and magazines. I also learned about technical aspects of print production.