Experience

• 

  Owak Colombia

  • Colombia
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Analyst

    • Jan 2021 - Jul 2025
    • Cali

    Responsible for leading market research and processing strategic information to identify actionable opportunities for the main Johnson & Johnson brands in Mexico, Colombia, Peru, Ecuador, and the CAM (Central America) region. In charge of implementing data analysis strategies, audience segmentation, and discovering creative insights that generated real marketing results, improved campaigns, and strengthened brand positioning in competitive markets.

    Key Achievements:
    • Took part in the creation from scratch of the Market Intelligence Department, setting up processes and research methods that centralized and optimized data collection and analysis. This department became a key support for company decision-making.
    • Managed and led multidisciplinary teams, coordinating internal and external meetings with stakeholders and key clients, ensuring strategic alignment and meeting marketing and commercial objectives.
    • Designed and executed multichannel marketing strategies in Latin American markets, improving brand positioning, visibility, and engagement, achieving an increase of 10% in key awareness and market share metrics.
    • Conducted market research focused on identifying target audiences, improving advertising messages, and finding growth opportunities, leading to campaigns recognized with Effie Awards.
    • Carried out advanced analysis of campaign metrics and KPIs using business intelligence, which helped optimize
    budgets and increase marketing ROI by more than 12%