Experience

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  EVI Labs

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Creative Director

    • Jan 2023 - Present

    - Responsible for a creative team consisting of 2 art directors, 3 copywriters, 5 graphic designers, 2 UI/UX developers, and various agency accounts.- Clients include small and medium distributors with private labels, and prominent public figures launching their products.- Designed new brands for consumer-packed goods targeting a diversity of Latin American Hispanic consumers (Mexico, Venezuela, Cuba, Colombia, Guatemala)in the United States.- Brands launched resulted in products carried by large retailers, including CVS, Walmart, Walgreens, and Amazon.- Brainstormed and mocked up design ideas and layouts based on knowledge of layout principles and artistic design concepts.- Developed creative concepts, wrote, and edited engaging copy for campaign assets, including a diverse range of marketing collateral, landing pages, social media, trade-shows materials, event campaigns, infographics, and emails.- Ensured consistency and adherence to brand standards and brand voice of EVI Labs.- Conducted creative sessions with a broader team to identify breakthrough creative concepts.- Assisted the project team in coming up with creative and innovative marketing solutions.- Conceptualized and executed campaigns across digital and social platforms.- Planned and executed multifaceted advertising campaigns.- Developed complete brands, from icons and taglines to packaging and brand guidelines per client’s brand vision.- Interacted with clients, defined creative direction and pitched ideas that met business objectives.- Executed and oversaw projects and participated in the ideation, design and final production. - Ensured all design work was completed within budget.

  • Creative Manager | Sr. Graphic Designer

    • Mar 2019 - Jan 2023

    - Provided brand and project management for planning, design, development, and implementation of marketing design initiatives aligned with business priorities and goals.- Researched new software and design concepts for digital and print publications, and created strategic communication materials and creative assets supporting the new strategic marketing initiatives. - Designed and executed packaging design proposals, mock-ups, advertising and social media content. Web page improvement direction, - Designed booths and branding material for trade shows. - Reviewed and feedback on client’s packaging following FDA regulations. - Designed custom digital presentations for clients and prospects clients.

  • Graphic Designer

    • Mar 2017 - Mar 2019

    -Designed and produced multimedia and graphic content on a variety of platforms, including print and online, following brand guidelines.-Worked with the creative team and others to conceptualize, manage and produce high-quality, on-strategy and on-brand marketing collateral across various print and digital media types.-Created designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.-Developed graphics and layouts for product illustrations, company logos, and Web sites.-Planed, designed and executed E-Commerce and Web content.-Provided brand and project management for planning, design, development, and implementation of marketing design initiatives aligned with business priorities and goals.- In-house work to produce labels, create banners, posters, sell sheets, and press-ready files and oversee the production of all printed materials and other promotional items.-Prepared and managed project scheduling and cost estimates.-Communicate effectively with other designers, project managers, and stakeholders to meet project deadlines.

• 

  Building Center No. 3, LLC

  • 223 E. Flagler Street Suite 614 Miami‎ FL‎ 33131

  • Interior Designer

    • Jun 2015 - May 2017
    • 223 E. Flagler Street Suite 614 Miami‎ FL‎ 33131

    - Worked in project management, space planning, production ofarchitectural drawings, FF&E selection, procurement supervision, site visitfollow-ups, preparation of presentations and furnishing, color & materialboards.

• 

  Hugo Hurtado

  • Mexico

  • Interior Design Intern

    • May 2014 - Aug 2014
    • Mexico

    3d modeling and installations oversight

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  Lionshine

  • Miami, Florida, United States

  • Graphic Designer

    • May 2013 - May 2014
    • Miami, Florida, United States

    - Created images, icons, and marketing material that followed the company’s brand guidelines.