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Alejandra Nieto Zapana profile image

Alejandra Nieto Zapana

Senior de Comunicación Interna at Caja Arequipa
Intro Book
Alejandra Nieto Zapana is a seasoned marketing professional with 13 years of experience in corporate communications, marketing strategy, and digital marketing, holding senior roles at Caja Arequipa and Diario La República.
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Location
Peru, PE
Skills
  • Marketing Strategy
  • Digital Marketing
  • Marketing Communications
  • Corporate Communications
  • Marketing Management
  • Show all
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Bio

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Hello, I’m Alejandra Nieto Zapana, a seasoned marketing and communications professional based in Arequipa, Peru. I hold a Master's degree in Corporate Communication Management from OBS Business School and have a solid educational background in Marketing and Social Communication from esteemed institutions. With over 13 years of experience at Caja Arequipa, I currently lead internal communications and manage external relations, ensuring our corporate image aligns with our strategic objectives. My previous roles include overseeing journalistic content at Diario La República and implementing communication strategies for the Ministry of Public. I am fluent in Spanish and possess a diverse skill set, including digital marketing, brand management, and market research. I am passionate about creating impactful communication strategies that resonate with audiences.

Experience

  • Caja Arequipa
    • Peru
    • Banking
    • 700 & Above Employee
    • Senior de Comunicación Interna
      • Dec 2021 - Present

      Responsable de la construcción y organización del área de Comunicación Interna de Caja Arequipa, delineando políticas y contenidos, acorde a los objetivos de la empresa

    • Senior de Comunicaciones
      • Dec 2010 - Present

      Responsable de la comunicación externa de la organización, con todos los stake holders a nivel nacional.Responsable de organizar eventos externos, aniversarios, cocteles, congresos nacionales e internacionales.Supervisar, gestionar reuniones y alianzas con los medios de comunicación.Responsable de cuidar y gestionar la imagen institucional y reputación corporativa.

  • Diario La República
    • Arequipa
    • Jefe de Informaciones
      • Apr 2007 - Apr 2010
      • Arequipa

      Responsable de supervisar el contenido periodístico de la edición sur del Diario La República, y asignar las tareas y responsabilidades al equipo de periodistasResponsable de liderar un equipo de 10 personas y reportar directamente al Editor regional Sur.

  • Ministerio Público
    • Arequipa
    • Asistente de Comunicación
      • 2010 - 2010
      • Arequipa

      Implementar y supervisar las estrategias de comunicación dispuestas por la sede central en Lima.Apoyar en la difusión de las actividades de la fiscalía coordinadora de implementación del nuevo código penal.Coordinar con los medios de comunicación para gestionar la cobertura de todas las actividad...

Education

  • 2019 -
    OBS Business School
  • ESAN
  • Universidad Católica San Pablo
  • Universidad Nacional de San Agustín

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Banking”

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