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Alejandra Colmenares is a seasoned executive with expertise in e-commerce, marketing, and luxury goods. She has led teams in design and creation of clothing collections and managed multiple projects from concept to completion. With a strong background in social media marketing and analytics, she has a proven track record of driving sales and growth. Alejandra holds a degree in Fashion Business from the Fashion Institute of Technology.

Credentials

  • Duolingo Italian Fluency: Beginner (Estimated)
    Duolingo
    Sep, 2015
    - May, 2026

Experience

    • Founder & Ceo

    • Chief Executive Officer
      • Jan 2022 - Present

  • Ayah Brands
    • Miami/Fort Lauderdale Area
    • Chief Executive Officer
      • May 2017 - Present
      • Miami/Fort Lauderdale Area

      With expertise in E-commerce, Marketing, Sustainability, and Eco-supply chain. Creating strong partnerships with retailers, TV shows and hotels in Eco-friendly amenities and products.

  • Adrienne Vittadini
    • Greater New York City Area
    • E-commerce Manager
      • Mar 2015 - Jan 2017
      • Greater New York City Area

      Adrienne Vittadini- Beverly Hills Polo club.• Obtain and maintain national accounts by developing new business from them.• Managing a growing E-commerce business by opening new accounts such as: Gilt.com, Rue La La, Myhabit, HauteLook, & several regular dot coms.• Establish relationships with TV channels for Branded TV segments such as: Today's show, GMA, Fox & Friends, Access Hollywood & Wendy Williams. • Manage daily operations of online stores to drive sales, with a focus on site merchandising & content.• Maximize potential of E-commerce channel across all product categories; ensure consistent and brand-aligned messaging across all online touch points.• Exercise discretion and independent judgment in the operational management of online business.• Manage daily changes to the site, including promotions, graphics approvals & updated, and delivery in line with the marketing calendar.• Understand and represent the brand attributes.• Utilize EDI technology for transmitting and receiving documents, such as purchase order and ASN’s electronically.• Communicate daily with buyers while offering diligent customer service for each specific account.• Analyze sales reports and trends in order to assist with the company’s growth.• Create skillful, line sheets with expertise on excel.• Tracking inventory control by developing innovative system.• Review and monitor inactive and next season inventory reports.• Maintain contact with all clients to ensure high levels of client satisfaction.

  • Nordstrom
    • greater new york city area
    • E-commerce Purchasing Specialist
      • May 2014 - May 2015
      • greater new york city area

      Nordstrom has been Ranked 3rd in all retailers showing the biggest sales increase by %, growing 250% year on year from 2012 to 2013.We are Ranked 24th in all retail sites showing the biggest growth in dollar amount.Ranked 2nd fastest growing e-retailer in the "Web Only" category.Ranked 95th biggest e-retailer in the world.Ranked 42nd in the Top e-retailers ranked by Facebook likes.600th most viewed website in the US.Advise for contacting Alejandra: [email protected]

  • Adrienne Vittadini
    • Greater New York City Area
    • E-commerce Account Executive
      • Oct 2012 - Apr 2014
      • Greater New York City Area

      Adrienne Vittadini- Beverly Hills Polo club.• Obtain and maintain national accounts by developing new business from them.• Managing a growing E-commerce business by opening new accounts such as: Gilt.com, Rue La La, Vente Privee, Fab International, Nomorerack, HauteLook, Woot & several regular dot coms.• Manage daily operations of online stores to drive sales, with a focus on site merchandising & content.• Maximize potential of E-commerce channel across all product categories; ensure consistent and brand-aligned messaging across all online touch points.• Exercise discretion and independent judgment in the operational management of online business.• Manage daily changes to the site, including promotions, graphics approvals & updated, and delivery in line with the marketing calendar.• Understand and represent the brand attributes.• Utilize EDI technology for transmitting and receiving documents, such as purchase order and ASN’s electronically.• Communicate daily with buyers while offering diligent customer service for each specific account.• Analyze sales reports and trends in order to assist with the company’s growth.• Create skillful, line sheets with expertise on excel.• Tracking inventory control by developing innovative system.• Review and monitor inactive and next season inventory reports.• Maintain contact with all clients to ensure high levels of client satisfaction.

  • SEW
    • New york
    • Store Manager
      • Mar 2012 - Oct 2012
      • New york

      Store Manager• Sales and “bottom-line” profits of the store.• Resolve customer problems or complaints by determining optimal solutions.• Ensure interior and exterior of store is maintained to company standards.• Utilize labor management tools, including effective scheduling, to maximize productivity, profitability andmargins.• Communicate, execute, and manage marketing and merchandising programs.• Maintain adequate store supplies.• Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank.• Management of all store operational issues, to include store housekeeping, store administrative duties, physicalinventories, price changes, etc.All SEW custom-made clothing is fully bespoke and made in New York City by local artisans.This range includes suits, blazers, vests, pants, jeans and shirts.Our jackets are crafted with canvas construction and all feature working and handmade buttonholes.The amount of input you put into the design of your bespoke clothing is up to you. Fabrics, linings, lapel styles and buttonhole colors are just a few of the choices that make your custom clothing unique and individual to you.Our custom-made line features time honored techniques of cutting and sewing, paired with fabrics from world renowned mills, Loro Piana, Dormeuil and Thomas Mason.Whether you are looking for an everyday suit for work or a tuxedo for your wedding; our stunning range of fabrics, attention to detail and impeccable fit cannot be surpassed.

  • INNOVA QUALITY
    • Bogota, Colombia
    • Principal, creative director/designer
      • Feb 2010 - Jul 2011
      • Bogota, Colombia

      Principal, Creative Director Designer & Sales manager.• Led team in the design and creation of 8 clothing collections over 2 years.• Work with the account team, strategy team to develop concepts.• Managed multiple projects from concept through completion• Approved the quality of the imported products.• Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project.• Adapted collections based on individual markets.• Provided samples to the import and export department to expand market.• Served as Sales Manager for each collection.

Education

  • 2015 - 2015
    General Assembly
    Creating Marketing Campaigns, Marketing/Marketing Management, General
  • 2015 - 2015
    General Assembly
    Introduction to Google Analytics, E-Commerce/Electronic Commerce
  • 2015 - 2015
    General Assembly
    E-Commerce Metrics & Customer Acquisition, E-Commerce
  • 2011 - 2011
    Fashion Institute of Technology
    Fashion Business, Fashion business
  • 2006 - 2009
    Arturo tejada
    Fashion Designer, Marketing, Business, Merchandising, Design and pattern making.
  • 2014 -
    Fashion Institute of Technology
    Retail Math and Planning, Certificate

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Apparel and Fashion”

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