Experience

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  Band of Insiders

  • Mexico
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Regional Managing Director Central America & Caribbean

    • Apr 2024 - Present

  • Sr PR Manager

    • 2021 - Present

    Coordination and development of PR and Strategic Communication for the consumer area. Supervised and direction of the teamwork for each account. Development of Strategic Alliances, Storytelling, IM, and Digital Strategies, Event & experience coordination.Brands: Instagram, adidas Originals, adidas Performance, Mezcal Amarás

  • Country Manager Panama

    • Mar 2023 - Mar 2024

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  Payless

  • Panamá

  • Regional Marketing Coordinator

    • 2019 - 2021
    • Panamá

    Marketing/promotional and media plan strategy, align global brand messaging to support regions, align budgets monthly for media, promotional and creative strategy, coordinate and briefing media agency, digital and creative teams, support e-commerce and social channels with a monthly digital plan, manage IM. Event & experience coordination.

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  ACOLOR, PR & Marketing

  • Panamá

  • Owner

    • 2015 - 2021
    • Panamá

    Lead, manage and develop Regional Public Relations & communications strategies. Strategic Alliances, Business Development, Communication & Digital Strategies, Storytelling, Regional Public Relations, New Businesses, Strategic Alliances, IM, Storytelling, Digital Marketing & Content, Consumer, Corp & CSR Comms, Budget Management, Social Media, Sponsorships, Event coordination and production, Brand activations and Fam trips. Also, I give advice to PR agencies in the region.I have worked with companies or brands such as: Mastercard, McKinsey & Company, Ford Motor Company & Lincoln, Mattel, Fisher-Price, Barbie, Crayola, Aeromexico, CAI FC, Keuka Sportswear.

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  The Prism Group Inc.

  • Regional Account Director

    • 2017 - 2020

    Coordinate all regional initiatives of all of Samsung Electronics Latin America divisions in Central America and the Caribbean, Development of PR and communication strategies. Relationships with regional media and regional IM programs. Coordination of fam trips, regional launch events / special experience events and Regional Digital Launch Events, Sponsorship, and Strategic Alliances.

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  Porter Novelli

  • Panamá

  • Regional coordinator of P&G PR agencies

    • Jul 2014 - 2015
    • Panamá

    Coordinate Procter & Gamble, Fabric Care division PR agencies to carry out all regional initiativesBrands: Downy, Ariel, ACE- Development of PR campaigns and communication strategies, influencer programs, digital content, and digital marketing in Colombia, Peru, Chile, Argentina, and Central America. - Brief to PR agencies in order to generate the best communication strategy.- Leader of Social Media and Influencer Marketing strategies.

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  Guerra Castellanos y Asociados

  • México

  • PR -Senior Associate

    • 2010 - 2013
    • México

    COMMS & PR Strategy development for Diageo Reserve Portafolio Brands: Johnnie Walker, Zacapa Rum and Buchanan’s. Develop of new innovate PR projects, Media event management, Product launch, Interviews, Strategic Alliances, Influencer program. - COMMS Strategy & PR to position and protect the brands’ image and reputation. Enhancing its’ growth in the Mexican market. - Generation of creative concepts of high impact for press, logistic assessment and event organization: product launches and corporate announcements.- Digital strategies supervision.Coordination of launch events such as Join The Pact with Sergio "Checo" Perez, Zacapa Room and Buchanan's Share Yourself, JW Game Changer, Caminando con Gigantes, and innovating food pairings.

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  Silvia Pendas

  • México

  • Account Executive

    • 2007 - 2010
    • México

    COMMS Strategy & PR for Tiffany & Co.; Frattina (Escada, Angel Sánchez) and Frette. Event management, Product launch, Media relations, Shootings, Influencer Program, Fashion runway, Fam Trips