Experience

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  REW

  • Canada

  • SEO Manager

    • Jan 2023 - Present
    • Canada

    Develop the overall SEO strategy for the business and drive relevant organic traffic to REW.ca

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  The Home Depot Canada

  • Canada
  • Retail
  • 700 & Above Employee

  • SEO Lead

    • Jun 2022 - Jan 2023

  • Senior SEO Analyst

    • Jun 2020 - Jun 2022

    As a Senior SEO Analyst my duty is to provide SEO recommendations to multiple teams for Home Depot's e-commerce business. My day to day activities involve keyword research, executing SEO strategies and tactics to drive organic traffic to Homedepot.ca which involves the continuous optimization of category pages, product pages, facets, store pages and content pages. I also work with my team to provide technical recommendations for developers and product teams, establish SEO guidelines and educate team members about SEO best practices as well as provide search insights to support an interconnected experience and identify areas of opportunity for the business.

  • SEO Analyst

    • Apr 2018 - Jun 2020

    The Home Depot is a trusted and well known brand in home improvement retail sector. As an SEO Analyst my duty is to assist in various on-page and off-page optimizations to improve rankings and increase organic traffic to the Canadian website.

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  Tug Agency

  • Toronto, Canada Area

  • SEO Account Manager

    • Oct 2017 - Mar 2018
    • Toronto, Canada Area

    Tug is a digital performance agency for ambitious brands. At Tug I am responsible for technical SEO recommendations, on-page optimizations, digital PR and outreach strategies for our clients which span various industries.

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  Catalyst Canada

  • Canada
  • Advertising Services
  • 1 - 100 Employee

  • Associate Account Manager SEO

    • Sep 2016 - Mar 2017

    As an Associate Account Manager SEO I was responsible for day-to-day management of organic search & assistance with local search initiatives based on the clients business objectives and best practices. I have worked with Fortune 1000 companies involved in the automotive, insurance and consumer goods industries.

  • Account Coordinator SEO

    • Sep 2015 - Sep 2016

    As an Account Coordinator SEO at Catalyst was involved the creation of detailed SEO recommendations for our clients. This includes the monitoring, analysis and reporting of organic search performance and site analysis, among other duties to help our clients rank higher on search engine results.

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  Media Matters Incorporated

  • Toronto, Canada Area

  • Marketing Coordinator

    • Jan 2015 - Jul 2015
    • Toronto, Canada Area

    At Media Matters Inc. my main responsibilities were social media management and assisting with inbound marketing activities. During my time with the company I was able to create a website for one of the company's brands (Bodyworx Professional) which serves as another revenue stream for the co...

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  George Brown College

  • Toronto, Canada

  • Peer Coach

    • Sep 2014 - Apr 2015
    • Toronto, Canada

    Provided peer coaching to students individually or in groups through presentations, workshops, outreach activities, and/or other programming focused on: learning strategies, health and wellness, career development and student support.

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  Digicel Group

  • Jamaica
  • Telecommunications
  • 700 & Above Employee

  • Online Marketing Executive

    • Nov 2011 - Jul 2014

    Digicel is one of the Caribbean's largest telecommunications companies. Their Online Top Up service was designed to allow customers to top up their prepaid mobile phones online for added convenience. During my tenure I was responsible for email marketing, overseeing the business's search and display campaigns by working closely with our account manager and Google (Ireland). I also developed creative briefs for display ads and the company website and assisted customer service teams across the Caribbean.

  • Broadband Support Technician

    • Jul 2010 - Oct 2011

    As a Broadband Technician I was able to draw on my background in Information Science to assist customers with our newly launched 4G service in Jamaica. I was assigned to 3 parishes across the country to perform installation and troubleshooting services.

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  Faith Management Company

  • Office Administrator & Graphic Designer

    • 2009 - 2010

    Faith Management Company was a small customer training company (start up), which meant I wore many hats. During my time there I redesigned the company's logo, created their first television commercial, created all their training and marketing materials and assisted the CEO.

  • Sales and Marketing Officer

    • 2008 - 2009

    As a Sales and Marketing Officer at Faith Management Company I supervised 2 sales officers and generated weekly sales reports. I also prepared and executed training for the sales department, and maintained relationships with our clients.

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  Caribbean Real Estate Investment Fund (CAREIF) ...

  • Jamaica

  • Marketing Officer

    • 2007 - 2008
    • Jamaica

    CARIEF was a real estate investment company that had been recently launched at the time. While working as a Marketing Officer I had the unforgettable experience of co-producing and hosting a 1 hour weekly radio show called ‘Inside Real Estate’ on a local radio station. I also created advertisemen...