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Aldo González

Site Search Specialist at HP

Intro Book

Creative and results-driven Marketing Professional with over 8 years of experience in digital strategy, content marketing, SEO, e-commerce, and advertising. Proven track record of leading and executing successful campaigns, driving brand growth, and optimizing marketing strategies across various industries. Adept at team leadership, cross-functional collaboration, and data-driven decision-making to enhance customer engagement and business performance.

Verified

Location

Guadalajara, Mexico, MX

Languages

Spanish Native or bilingual proficiency
English Native or bilingual proficiency

Skills

Creativity
Analytics
Strategic Thinking
UI/UX
Content Marketing
Email Marketing
Copywriting
Design Thinking
Advertising
Adaptability
Video Marketing
Branding
Project Management
Communication
Leadership
Problem Solving
Critical Thinking
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$150.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine Aldo González's hourly rate based on his profile. First, I'll go through each section systematically.

Starting with his bio: he's a seasoned digital marketing expert with a Master's in Neuromarketing. That's a specialized field, which might command higher rates. He's bilingual in Spanish and English, which is a plus, especially for working with diverse markets. His expertise covers digital marketing, e-commerce, branding, and project management. These are all high-demand areas.

Looking at his experience, he's held roles like Site Search Specialist at HP, Co-founder CEO at 4wardThink, SEO Specialist at CIENCE Technologies, and Co-founder at CRICK. The duration of his roles shows around 6 years of experience if I consider his earliest start in 2018 up to 2024. However, his positions at HP and 4wardThink are more recent, indicating he's been in senior roles. Leading SEO strategies, managing e-commerce platforms, and handling cross-functional teams suggest a senior or expert level.

His education includes a Master's degree from a reputable university, which adds to his credibility and can justify a higher rate. The location is Guadalajara, Mexico. Normally, rates vary by region, but since he's working remotely (assuming), he might charge international rates. However, sometimes freelancers from lower cost-of-living areas adjust their rates, but with his expertise, he might not underprice.

Skills listed are extensive: SEO, analytics, project management, UI/UX, content marketing, etc. These are all valuable and in-demand skills. The combination of technical SEO and neuromarketing understanding could be a unique selling point, allowing him to charge a premium.

Looking at typical hourly rates for digital marketing experts. Junior might be $20-50, mid-level $50-100, senior $100-150, and experts or consultants $150+. Since he has a Master's, leadership roles, and co-founded companies, he's likely in the expert tier. Also, his work with companies like HP and CIENCE Technologies (which is a known tech company) adds to his credibility.

Considering the location, Mexico's average rates are lower than the US, but international clients often pay higher. For someone targeting US or international markets, rates could be comparable to US freelancers. However, competition and market saturation might affect this. But his unique blend of neuromarketing and digital marketing expertise might set him apart.

Possible factors that could increase the rate: specialized knowledge in neuromarketing, bilingual proficiency, leadership experience, proven track record (e.g., increasing traffic by 40%, managing YouTube channels with 150k+ views). These results-oriented achievements suggest he can deliver value, which justifies higher rates.

Comparing similar profiles on platforms like Upwork or LinkedIn. A digital marketing consultant with similar experience might charge between $80-$150 per hour. Given his higher education and specialized skills, maybe towards the upper end of that range. However, since he's based in Mexico, maybe slightly lower than US-based experts but still competitive.

Wait, but if he's targeting international clients, especially in the US or Europe, he might charge comparable rates. Let's say $100-$150. But considering his co-founder roles and CEO experience, which adds management and strategic planning skills, maybe higher. Some consultants with C-suite experience charge $200+, but that's more for executive coaching or high-level strategy. For digital marketing, maybe $120-$180.

But I need to pick a specific number. Let's break it down. Average for senior digital marketers is around $100. With a Master's, maybe add 10-20%. Leadership roles and proven results could add another 10-20%. Bilingual might add a bit more. So $100 base + 20% (Master's) = $120, +20% (leadership/results) = $144. Maybe round to $140-$150. Alternatively, if considering neuromarketing as a niche, which is less common, could push it higher. Maybe $150-$175.

But I should also check if the experience duration is sufficient. His earliest experience starts in 2018, so about 6 years. That's solid but not extremely long. However, his roles are senior, so maybe mid to high range. Another angle: freelance platforms. Top-rated digital marketing freelancers with 10+ years can charge $150+. Aldo has around 6 years but with significant achievements. Maybe $120-$140.

Considering all factors, I'll estimate around $125-$150. To pick a specific number, maybe $135 as a midpoint. But some might go higher. Alternatively, $150 as a premium rate. Let me check again. His roles at HP and as a CEO show he can handle large clients and complex projects, which would justify higher rates. Maybe $150 is reasonable. However, location might adjust it down a bit, but international clients might not mind. So final answer: $150.

Bio

Aldo González is a seasoned digital marketing expert with a proven track record of driving business growth through innovative strategies and exceptional leadership. As a native Spanish and English speaker, he effectively communicates with diverse audiences and fosters cross-cultural collaboration. With a Master's degree in Neuromarketing from the University of Barcelona, Aldo brings a unique understanding of human behavior and consumer psychology to his work. His expertise spans digital marketing, e-commerce, branding, and project management, making him a valuable asset to any organization.

Experience

Comercializadora Sistemas Stone
- Mexico
- Information Technology & Services
- 1 - 100 Employee
- Site Search Specialist
  - Apr 2024 - Nov 2024
  E-commerce Optimization: Led the SEO strategy for e-commerce platforms across LATAM and US regions, optimizing product pages, improving site visibility, and driving user engagement.
  Technical SEO & Content Strategy: Worked with cross-functional teams to implement content strategies and SEO best practices, ensuring a cohesive online shopping experience.
  Performance Analysis: Used Adobe Analytics and Dynamic Yield to analyze user behavior, run A/B tests, and continuously improve content performance and conversion rates.
  Cross-Functional Collaboration: Collaborated with marketing, design, and product teams to ensure SEO and content alignment with business goals.
  Reporting & Communication: Regularly communicated SEO performance insights to internal stakeholders, ensuring transparent reporting and strategic alignment across departments.
4wardThink
- Co-founder CEO
  - Apr 2023 - Apr 2024
  Full-Cycle Digital Campaigns: Developed and executed comprehensive digital marketing campaigns for B2B and B2C clients, including email marketing, social media management, and advertising.
  E-commerce Strategy: Managed and optimized e-commerce platforms, ensuring seamless integration of marketing strategies that resulted in increased traffic and improved conversion rates.
  Branding & Positioning: Led efforts to build strong brand identities, ensuring consistency across digital platforms and boosting brand awareness.
  Email Marketing: Directed email marketing campaigns, crafting copy and segmentation strategies that resulted in higher open rates and engagement.
  Project Management: Managed multiple projects simultaneously using Assana, ensuring smooth coordination across all stages of campaign execution and tracking performance metrics.
CIENCE Technologies
- SEO Specialist / Content Specialist
  - Nov 2021 - Dec 2023
  Content Strategy Leadership: Spearheaded content marketing initiatives that led to a 40% increase in blog traffic and a 15% growth in direct traffic via optimized video content and SEO strategies.
  Campaign Management: Led the creation of multi-channel campaigns, including blog posts, videos, and social media content, ensuring consistency and high engagement across all platforms.
  YouTube Channel Management: Managed a YouTube channel, increasing views to 150K+ and generating over 500 subscribers. Achieved high rankings on Google and YouTube for targeted keywords.
  Link Building & SEO Optimization: Led link-building efforts, improving domain authority and organic rankings, and enhancing the overall SEO strategy for CIENCE's B2B SaaS website.
  Team Collaboration: Worked closely with design and sales teams to ensure content was optimized for SEO and aligned with CIENCE’s branding and marketing objectives.
  Reporting & Analytics: Delivered performance updates, analyzing SEO metrics and content campaign effectiveness using Google Analytics, Adobe Analytics, and Looker Studio.
Crickex
- Mexico
- Food and Beverage Manufacturing
- 1 - 100 Employee
- Co-founder
  - Aug 2018 - Jan 2022
  Brand Building & Strategy: Developed a unique brand identity for CRICK, positioning the product in 13 stores across Mexico and building strong relationships with retail partners.
  E-commerce & Marketing Execution: Led the creation of a robust e-commerce platform, driving online sales through targeted marketing and a seamless user experience.
  Cross-Channel Marketing: Managed a mix of social media, email marketing, and content creation to promote CRICK’s products, focusing on both online and offline channels to increase visibility.
  Sales & Lead Generation: Implemented strategies that led to increased product visibility and sales growth, focusing on both online and in-store promotions.

Education

Universidad de Guadalajara
Bachelor, Marketing
Universitat de Barcelona
Masters, Neuromarketing

Services

Industry Focus. “Information Technology & Services”

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Aldo González

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100 Credits For FREE

$150.0

Hourly Rate