Experience

• 

  GRED

  • Phnom Penh, Cambodia

  • Director of Sales & Marketing

    • Jan 2024 - Present
    • Phnom Penh, Cambodia

    I bring over a decade of proven leadership experience in the luxury industry, specializing in driving revenue growth, enhancing brand visibility, and delivering exceptional client experiences. With a strategic mindset and a customer-centric approach, I excel at developing and executing innovative sales and marketing strategies that align with the business objectives of luxury groups, driving revenue and market share growth. Leveraging data-driven insights and market trends, I make informed decisions to optimize pricing strategies and identify growth opportunities to maximize profitability. Proficient in digital marketing strategies, I leverage social media, online advertising, and website optimization to engage with our target audience and enhance brand visibility in the digital space. Committed to driving the continued success and growth, I am dedicated to elevating the brand to new heights of excellence and delivering unparalleled experiences to our esteemed guests with cultural sensitivity and financial acumen. Key Responsibilities:- Lead the sales and marketing strategies for a prominent property development company with a diverse portfolio, including hotels, residences, restaurants, and commercial spaces.- Develop and implement comprehensive sales plans to drive revenue growth and achieve business objectives in the competitive real estate market of Phnom Penh.- Collaborate with cross-functional teams to create and execute marketing campaigns that enhance brand visibility, attract prospective clients, and promote the unique offerings of GRED properties.- Manage a team of sales and marketing professionals, providing guidance, training, and support to optimize performance and achieve targets.- Cultivate strong relationships with key stakeholders, including clients, partners, and industry influencers, to foster long-term partnerships and drive business development opportunities.

• 

  Al-Zayani Automotive

  • Kuwait City, Al Asimah, Kuwait

  • General Manager Premium Automotive

    • Nov 2022 - Dec 2023
    • Kuwait City, Al Asimah, Kuwait

    As Automotive Director for Al-Zayani of the Premium Car division that included Passengers cars Brands Jaguar, Ferrari, Maserati & Bentley, overseeing Sales & Aftersales. Key Responsibilities:⎯ To achieve an agreed profitable return on the company’s investment and provide the necessary planning, coordination and motivation of the Dealership’s Management Team through solid leadership and applying best business practices ⎯ Maximum Dealership profitability and return on investment through sales of vehicle, products, parts and labour while achieving the highest level of customer care, satisfaction and retention. In so doing, I direct the activities of 4 Brand Managers towards ensuring the success and growth of the business while maintaining high levels of customer satisfaction and employee morale.Responsibilities are as follows:⎯ Develop and implement strategic plans to achieve sales targets and profitability goals for each brand.⎯ Manage day-to-day operations of the dealership, including overseeing the sales, marketing, and service departments.⎯ Establish and maintain relationships with key stakeholders, including customers, suppliers, and manufacturers.⎯ Monitor and analyze market trends and competitor activity to identify opportunities for growth and improvement.⎯ Maintain high levels of customer satisfaction by providing exceptional service and support to customers throughout the sales and service process.⎯ Recruit, train, and manage a team of sales, marketing, and service professionals to ensure the delivery of exceptional customer service and achieve sales targets.⎯ Develop and implement effective marketing and advertising campaigns to promote the dealership and its products.⎯ Manage inventory levels and pricing strategies to ensure optimal profitability and customer satisfaction.⎯ Develop and maintain a strong knowledge of industry trends, products, and technologies.⎯ Ensure compliance with all relevant laws, regulations, and policies.

• 

  RMA Group Company Limited

  • Cambodia

  • General Manager Jaguar Land Rover - Importer & Distributor for Cambodia

    • Apr 2021 - Apr 2022
    • Cambodia

    As General Manager I developed and drove business growth strategies for the country, providing country team leadership, vision and energy to ensure the full business potential was realized.I oversaw logistics, new business, and ensured profitability. In addition, I was responsible for managing overall operations, recruiting staff, and creating budgets, submitting regular performance and progress reports to company headquarters.I worked with the executive team on growth and expansion for the region, with a focus on unit profitability of targets ad ensured club profitability, exceeding EBITDA targets through operational excellence Additional responsibilities were as follows:⎯ Manage staff performance through recruiting, training, and performance management based on continuous refinement of frameworks, standard operating procedures, systems, and best practices⎯ Ensure operational excellence through maintaining a close relationship with franchisees, and club staff to drive performance through the achievement of KPI’s and targets set by the executive team⎯ Strong attention to detail, the ability to read and understand financial statements, drive the revenue levers of the business, minimize expenses through cost management to exceed EBITDA targets and other financial metrics to ensure profitability and shareholder return⎯ Lead and performance manage a team on a national scale.

• 

  HGB GROUP CO., LTD

  • Phnom Penh, Cambodia

  • General Manager BMW Cambodia

    • Dec 2020 - Apr 2021
    • Phnom Penh, Cambodia

    Automotive Brands included: Luxury Brands - Rolls-Royce Motor Cars, Bentley, Lamborghini, Aston Martin, McLaren, Maserati. Premium Brand - Jeep, RAM, BMW, Volvo, Volkswagen, Mazda, Kia, Harley-Davidson. Commercial Brand - Hino, Yutong.Construction Brand - Tadano.My main responsibilities were as follows:⎯ To provide clear leadership to the management team and all employees, by motivating, coaching and coordinating them to grow the dealership. ⎯ To plan and develop short and long‐term goals and objectives annually, and ⎯ submit to management for approval. ⎯ To coordinate regular meetings with the managers of each department to ensure ⎯ their profitability and efficiency. ⎯ To oversee, recommend and maintain compensation plans for all employees and build an enthusiastic attitude and morale⎯ To identify the opportunities created by industry trends, technology, government regulations, competitor activities, customer behaviors, etc. ⎯ To use forecasts and sales projections to determine stock requirements (vehicles and parts); ⎯ To create cost‐effective advertising programs and merchandising strategies for the dealership. ⎯ To develop CRM activities and initiatives for events & promotions, that enhance the brand and retain and build the customer base. ⎯ To ensure prompt and high-quality customer service is delivered by sales and aftersales teams. ⎯ To keep and maintain relationships with manufacturer personnel & comply with Principals policies.- To maintain and develop brand culture, values and reputation, in line with CI and HGB standards.

• 

  AWT Solutions (Pty) Ltd

  • Rosslyn South Africa

  • Head of Sales & Marketing

    • Sep 2020 - Dec 2020
    • Rosslyn South Africa

    AWT Solutions assists the Sub-Saharan automotive, manufacturing & mining companies with the most suitable, comprehensive welding solution and technical support. I was hired to define, develop, manage, and implement a sales and marketing strategy to ensure that the volumes, revenue, profitability and growth targets were met and sustained in the long term in accordance with the company’s business objectives. My main responsibilities were follows:⎯ Oversee Sales External Staff, Digital Sales and Branches.⎯ Compile and Execute Sales and Marketing analysis and strategy.⎯ Manage the promotion of retail and wholesale sales of company products.⎯ Manage the communication link between branches and main sales function.⎯ Manage top level client relations and complaints resolution.Manage the income statement with include all income streams as well as expenses.⎯ Resolve customer issues within delegation of authority ⎯ Customer contract management⎯ Sales strategy and initiatives⎯ Planning of departmental daily, weekly and monthly work⎯ Work within budget in respect of costs and expenses

• 

  BMW Group South Africa

  • Johannesburg Area, South Africa

  • Specialist: Sub Sahara Africa Operations & Special Projects

    • Feb 2019 - Mar 2020
    • Johannesburg Area, South Africa

    I was headhunted by BMW SA in September 2018 due to my extensive retail & wholesale (OEM) experience to assist the project as the Motor Dealer/ Retail Process SpecialistI worked on an extended contract basis approved by Headquarters in Germany. Munich.I was an integral part of the Entire End-to-End (E2E) Retail journey that was created as an extended process to ensure that all aspects of the retail process were covered and addressed. Retail online as well as the off-line journey for the customer as well as the Dealer Staff were redesigned with an UK supplier. This encompassed lead generation, aftersales, financing, product, changing of the IT systems and the design of new Stock Management Systems (SMS), New OTP, New Invoicing, New Dealership names and Pricing Process (pricing assistance, support, discount structures) – to name a few. As it was a new Business model there were extensive legal (new retailer contracts) as well as financial impacts that we had to address (fixes margins).The entire project was documented and training arranged for all dealers BMW, MINI & Motorrad Nationally. I had to arrange Dealer Principal, Investor and AG interactions, planning sessions, Q&A & feedback sessions during the year. Change management and Internal & External communication was an integral part of the project and the Roll-out team that assisted with go-live and the necessary helpdesk and IT support.IT was a big part of the NRSM with all the new developments, new CI (Corporate Identity), new stock system and logistics as well as contract arrangements with the UK supplier.I attended EXCO meetings and delivered presentations on a regular basis and entered into negotiations with investors of Automotive Groups and business owners.

• 

  Sandown Group Mercedes Benz

  • Constantia Kloof Johannesburg

  • Dealer Principal

    • Mar 2015 - Sep 2018
    • Constantia Kloof Johannesburg

    In this role I was tasked with ensuring the efficient and profitable operation of the Dealership by providing strategic direction and maximizing the productivity of people by instilling a Brand Centre, performance driven culture. In so doing I helped the Group move to a higher overall capacity ensuring that the objectives, operating policies and standards were clearly communicated in order to achieve high levels of customer satisfaction, retention and profitability. I oversaw People Management, supporting departmental managers in addressing issues of strategic importance help identify the people practices that are essential to business success. I also established and assisted management with staff requirements ensuring that recruitment processes were adhered to as well as proper the proper implementation of Performance Management Systems.I was responsible for Customer Service, identifying and implementingmethods to develop customer loyalty to the Brand. I reviewed CSi rating against targets and developed action plans with managers. In addition, I ensured that all customer complaints were analysed, actioned and recorded at dealer levels and interrogated all areaswhich had an impact on customer satisfaction, setting requirements for improvement and meeting of DCSA standards.I was responsible for Financial and Asset Management which involved:⎯ Establishing and agreeing to annual budget figures⎯ Monitoring departmental budgets with managers and daily financial results⎯ Monitoring procurement of vehicles and parts stock in line with market demands and projected sales⎯ Ensuring that all capital expenditure was approved and authorized ⎯ Overseeing and monitoring the dealership open debtors, cash debtors, warranty debtors, maintenance debtors and WIPCommunication Management included establishing effective internal and external communication processes, holding regular department meetings and updating and informing the team of changes and trend

• 

  Fury Motor Group

  • South Africa
  • Automotive
  • 1 - 100 Employee

  • General Manager

    • Apr 2014 - Mar 2015

    In this position, reporting to the CEO, I worked under pressure to innovate, embrace change, lead and lead a large team. Foremost was implementation and management of the Dealership’s Strategic plan, operational processes & employment equity and work skills programsOther responsibilities included:⎯ Control of Dealership expenses⎯ Marketing Management/ Leadership of Departmental Managers and staff⎯ Driving acceptable performance levers (APL’s), productivity and quality objectives ⎯ Reporting at Franchise and Head Office Levels⎯Knowledge Required: Extensive knowledge of motor dealership operational requirement, prime products and finances and advancedcomputer skillsSkills: Excellent communication skills, plan organise and control,exceptional time management, attention to detail, good interpersonal relationships, career maturity & strong leadership skills. Assertive and persuasiveI was called on to model excellence as a Team player with the focus on value creation for all, and passion for motor vehicles and customerAs Project Manager New Dealership GM & Ford, I was tasked with planning and building a New Motor Dealership for the Fury Motor Group (GM and Ford). This consisted of ⎯ Running weekly site meetings ⎯ Budgeting for the premises and affordability ⎯ Rolling out a New Corporate Identity from General Motors South Africa & Ford Motor Company⎯ Purchasing all new furniture, IT and phone systems⎯ Overseeing construction of Parts shelving and layout, workshop hoists and oil contract⎯ Employing more staff (58 to 84) ⎯ Coordinating the move from old dealership to new

  • Special Project - Project Manager New Dealership GM & Ford

    • Apr 2014 - Jul 2014

    Planning and building of New Motor Dealership for Fury Motor Group (GM and Ford)Weekly site meetings Budget for New premises and affordability New Corporate Identity from General Motors South Africa & Ford Motor CompanyPurchase all new furniture, IT, Phone systemNew Parts shelving and layoutWorkshop hoists and oil contractEmploying more staff (58 to 84) Coordinate the move from old dealership to new

• 

  Barloworld Motor Retail South Africa

  • South Africa
  • Motor Vehicle Manufacturing
  • 300 - 400 Employee

  • Dealer Principal

    • Nov 2008 - Mar 2014

    DUTIES : Reporting to the FE. Work under pressure, be innovative and embrace change, lead a large teamImplementation and management of the Dealership’s – Strategic plan and operational processes & employment equity and work skills programs, Control of Dealership expenses, Marketing, Management/ Leadership of Departmental Managers and staff, Meeting Acceptable performance levers (APL’s). Productivity and quality objectives & Reporting at Franchise and Head Office Levels. Knowledge: Extensive knowledge of motor dealership operational requirements, Knowledge of prime products and finances & Advance computer skillsSkills: Excellent communication skills, Plan organise and control, Exceptional time management, Attention to detail, Good interpersonal relationships, Career maturity & Strong leadership skillsPersonal attributes: Team player with the focus on value creation for all, Passion for motor vehicle and customer satisfaction & Assertive and persuasive

  • Special Project Manager

    • Nov 2010 - Nov 2011

    Planning and building of New Motor DealersshipWeekly site meetings Budget for New premises and affordability New Corporate Identity from General Motors South Africa Purchase all new furniture, IT, Phone systemNew Warehouse shelving and layoutWorkshop hoists and oil contractEmploying more staff (58 to 84) Coordinate the move from old dealership to new

• 

  NADA

  • NADA National Vice Chairman

    • Nov 2010 - Oct 2012

    National Automobile Dealer association – at both regional and national levels NADA arrange regular opportunities for members to meet and network on current issues. NADA members have been able to anticipate development such as customer satisfaction index (CSI) measurements, multi-franchising and some major developments in vehicle marketing and introduce South African strategies to handle them.

• 

  Barloworld Motor Retail South Africa

  • Hatfield Pretoria South Africa

  • Sales Manager

    • Sep 2004 - Feb 2008
    • Hatfield Pretoria South Africa

    • Stock Management• People Management (HR)• Product Knowledge• Developing structures • Fleet development• Relationship building and Retention• Customer Satisfaction• Vehicle Financing• All Advertising & PRO functions• Human Resources – Staff Management• New Vehicle Department responsibilities• Day to Day running of operations• Manage Financials of Department• Budget for New vehicle sales department

• 

  General Motors South Africa

  • Market Area Manager

    • Feb 2003 - Aug 2004

    AKA - District Sales Manager Align the District Dealer network and Delta Motor Corporation’s strategy and tactics regarding Sales, Service, Parts and Delta Finance with Dealer Principals, Sales and After Sales Management via a Dealership planning processLeverage all of Delta’s resources in order to increase Dealership sales performance and enhance Dealership Customer enthusiasm.Accept an unqualified accountability for the Sales and Service CSI of the District.Accept an unqualified accountability for the Sales performance of the District.Accept an unqualified accountability for the Service performance of the District.Full job-description can be given on request

• 

  Ford Motor Company

  • Dealer Acount Manager

    • Nov 1999 - Feb 2003

    • District Manager for all financial business • FML understanding and training• All types of Vehicle financing – Understand and implement• Co-ordinate all sales & marketing activity with in defined geographic area• Achievement of volume, profit, penetration and dealer satisfaction objectives• Management of dealer relationships, particular at group level• Work with direct reports (Dealer Principals, Sales Managers & Business Manager) to develop local marketing initiatives• Develop the Finance & Insurance Management programme throughout the territory• Overseeing of financial business.• Involved in training in all my dealerships where require• Extra involvement in developing the training with Sewell’s (Dave Marshbank and Luana Pallini)

• 

  Hyundai Automotive South Africa

  • Pretoria, Gauteng, South Africa

  • Sales Manager

    • Sep 1997 - Nov 1999
    • Pretoria, Gauteng, South Africa

    Sales Managet Sales team of 16 sales executives.

• 

  Bidvest McCarthy Audi

  • Pretoria, Gauteng, South Africa

  • Fleet Sales Executive B2B

    • Nov 1996 - Aug 1997
    • Pretoria, Gauteng, South Africa

    Retail sales executive specifically for B2B /Fleet Top 10 National sales executive

• 

  McCarty Toyota Sidcup United Kingdom (U.K)

  • United Kingdom

  • Fleet Asststant

    • Jan 1996 - Nov 1996
    • United Kingdom

    Assistant to Fleet department on all Full Maintenance business