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Alberto Urbinatti, Ph.D., is a seasoned researcher and expert in social sciences, with a strong background in public health, sustainability, and science and technology studies. He has worked with various institutions, including FAPESP, CNPq, and Universidade de São Paulo, and has held positions such as Researcher, Teaching Assistant Tutor, and Visiting Researcher. He has also completed postdoctoral research at the Science Policy Research Unit (SPRU), University of Sussex, UK. Alberto is proficient in multiple languages, including English, French, Spanish, Mandarin, and Portuguese.

Credentials

  • Visual Design: The Ultimate Guide (Top 10% in class)
    Interaction Design Foundation (IxDF)
    Jul, 2023
    - Apr, 2026
  • Cool Hunting
    Escola São Paulo
    May, 2023
    - Apr, 2026
  • Dados e Pesquisa Quantitativa
    Aprender Design
    Nov, 2021
    - Apr, 2026
  • Descubra a Linguagem de Programação R
    LinkedIn Learning
    Sep, 2021
    - Apr, 2026
  • Métricas para Produtos Digitais
    Udemy Brasil
    Jun, 2021
    - Apr, 2026
  • Data Science for Everyone
    DataCamp
    Apr, 2021
    - Apr, 2026
  • Workshop User Experience – Receitas práticas e modo de usar
    EBAC - Escola Britânica de Artes Criativas e Tecnologia
    Apr, 2021
    - Apr, 2026
  • Achieving public dialogue
    The Open University
  • Conversational English
    EnglishBay
  • Design Thinking
    FIAP
  • Google Analytics
    Google Digital Academy (Skillshop)
  • Professional Sommelier | Certification in Wine Fundamentals, Countries and Service modules
    Associação Brasileira de Sommeliers
  • User Experience
    FIAP
  • UX e UI Design
    Instituto TIM Tec
  • UX Research - Patricia Reiners
    Domestika

Experience

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Consumer Insights & UX Researcher (Business Strategy)
      • Oct 2023 - Present

      Broadening my scope of work to develop a Consumer Insights unit within the Business Strategy team in Brazil, as well as research for Product, Growth, Design and User Experience.

    • UX Researcher (Founding team in Brazil)
      • Sep 2022 - Present

      Experiences:• Leading Product & User Experience Research in the global expansion team for BrazilAchievements:• Member of the founding team in Brazil.• Implementing the research structure in Brazil, providing insights for Ops, Growth and Business teams in Brazil and Expansion.

    • Senior Consumer Researcher (Strategy & Insights)
      • Nov 2021 - Aug 2022

      Experiences:• Strategic research to support Product, Marketing, Data, and Business teams• Conducting quantitative (survey programming, data processing, statistical analysis) and qualitative research (ethnographic immersion, contextual inquiry, user interviews) on the behavior and profile of consumers/users • Producing insights through database queries (SQL) and data analysis (Excel, Google Sheets and basic knowledge in R and Python languages) Achievements:• Insights from research on consumer/user behavior and profile have supported will bank's 2022 advertising campaign• Research on entrepreneurial women customers brought importance to the topic and gained media attention• Research on credit sharing among family members showed an inversion of the status quo: young people have started to share their credit with parents

    • UX & Product Researcher
      • Jun 2021 - Nov 2021

      Experiences:• Working alongside the Product Manager and Design and Technology teams• Generative and descriptive strategic research (desk research, planning user interviews, surveys, discovery and inception processes in Miro)• User experience research and design solutions (reviewing prototypes in Figma, UX writing process, wireframe and prototype creation for the Banking Landing Page, reviewing FAQ, heatmap analysis in Hotjar, insights from Google Analytics)Achievements:• Support through research for the launch of the Banking product to more than 300,000 users • Insights for post-launch decision-making from metrics tracking• Buyer Persona and User Behavior development to support the Marketing team

    • Researcher
      • Oct 2020 - Mar 2021
      • Brazil

      Postdoctoral researcher supported by the Brazilian Innovation Agency (FINEP/MCTI) and Luiz Englert Foundation.Experiences:• Desk research (material from media, scientific papers, and governments reports)• Discourse and content analysis (codebook creation and categorization)Achievements:• The Brazilian case study on the controversies in tackling Covid-19 was incorporated into the global report Comparative Covid Response: Crisis, Knowledge, Politics, led by the Harvard Kennedy School and Cornell University.

    • Brazil
    • Research Services
    • 700 & Above Employee
    • Researcher
      • May 2017 - Jun 2020

      Experiences:• Doctoral researcher• Desk research (systematic literature review, material from media and governments)• In-depth interviews with health services users• Shadowing/ethnography • Social network analysis (quantitative & qualitative data)• Focus groups• Participatory methods (photovoice, talking maps, world cafes, and action research)• Workshops/events organizationThe research was part of the project "Resilience and sustainability nexus in metropolitan contexts: intersectoral synergies from public policies" (Fapesp Grant - 16/25375-5) and “Environmental governance of macrometropolis paulista in the face of climate variability” (Fapesp Grant 2015/03804-9)Achievements: • The project has created bridges between the municipal government and the local demands of the population• Collective construction of a community garden to help solve the problem of the lack of healthy food in the region (Novo Recreio, Guarulhos, Brazil)• Results showed that the main way the discourse of sustainability reaches the urban periphery is through health policies

    • Visiting Researcher (United Kingdom)
      • Feb 2019 - May 2019

      Visiting doctoral researcher at the Science Policy Research Unit (SPRU), University of Sussex, UK. Research Fellowships Abroad (BEPE). Supervisor: Prof. Andy Stirling.

  • Universidade de São Paulo
    • São Paulo, Brazil
    • Teaching Assistant Tutor
      • Feb 2018 - Feb 2018
      • São Paulo, Brazil

      Teaching Assistant Tutor in “Social participation, empowerment and participatory research: methodology for health promotion” conducted by Prof. Nina Wallerstein from the University of New Mexico, US. Summer Course of the School of Public Health, USP.

  • FAPESP
    • Campinas, São Paulo, Brazil
    • Researcher
      • Feb 2014 - Feb 2016
      • Campinas, São Paulo, Brazil

      Experiences:• Master's researcher fellow • Desk research• Public policy analysis• In-depth Interviews with stakeholdersProject "Responses to global environmental change challenges at local levels: the cases of São Paulo and Beijing"(Grant 13/25792-7).

  • Universidade Estadual de Campinas
    • Campinas, São Paulo, Brazil
    • Teaching Assistant Tutor
      • Aug 2014 - Dec 2014
      • Campinas, São Paulo, Brazil

      Teaching Assistant Tutor in Contemporary Sociology 1 conducted by Prof. Leila da Costa Ferreira - Institute of Philosophy and Human Sciences, Unicamp. Teacher Internship Programme.

  • FAPESP
    • Campinas, São Paulo, Brazil
    • Researcher
      • Aug 2010 - Jul 2011
      • Campinas, São Paulo, Brazil

      Experiences:• Scientific initiation fellow• Desk research• In-depth interviews with stakeholdersProject “Global environmental changes and local public policies: risks and alternatives”, part of the thematic project “Urban growth, vulnerability and adaptation: social and ecological dimensions of climate change on the Coast of São Paulo”. Supervisor: Profª Drª Leila da Costa Ferreira. Institute of Philosophy and Human Sciences.

    • Researcher
      • Aug 2009 - Jul 2010
      • Campinas, São Paulo, Brazil

      Experiences:• Scientific initiation fellow• Desk research• In-depth interviews with stakeholdersProject “Global environmental changes and local public policies: risks and alternatives”, part of the thematic project “Urban growth, vulnerability and adaptation: social and ecological dimensions of climate change on the Coast of São Paulo”. Supervisor: Profª Drª Leila da Costa Ferreira. Institute of Philosophy and Human Sciences.

Education

  • 2020 - 2021
    Universidade Estadual de Campinas
    Post-Doctorate, Science and Technology Studies
  • 2019 - 2019
    University of Sussex
    Visiting Doctoral Researcher, Science and Technology Studies
  • 2021 - 2021
    Mergo User Experience
    UX Design
  • 2016 - 2020
    Universidade de São Paulo
    Doctor of Philosophy - PhD, Public Health, Minor in Sustainability & Science and Technologies Studies
  • 2014 - 2016
    Universidade Estadual de Campinas
    Master's degree, Sociology
  • 2015 - 2015
    北京交通大学
    Summer School - Beijing Jiaotong University, Chinese Culture and Language
  • 2012 - 2013
    Universidade de Lisboa
    Visiting undergraduate student, School of Social and Political Sciences
  • 2009 - 2013
    Universidade Estadual de Campinas
    Bachelor's degree, Social Sciences - Sociology

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