Bio
Credentials
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Visual Design: The Ultimate Guide (Top 10% in class)
Interaction Design Foundation (IxDF)Jul, 2023- Apr, 2026 -
Cool Hunting
Escola São PauloMay, 2023- Apr, 2026 -
Dados e Pesquisa Quantitativa
Aprender DesignNov, 2021- Apr, 2026 -
Descubra a Linguagem de Programação R
LinkedIn LearningSep, 2021- Apr, 2026 -
Métricas para Produtos Digitais
Udemy BrasilJun, 2021- Apr, 2026 -
Data Science for Everyone
DataCampApr, 2021- Apr, 2026 -
Workshop User Experience – Receitas práticas e modo de usar
EBAC - Escola Britânica de Artes Criativas e TecnologiaApr, 2021- Apr, 2026 -
Achieving public dialogue
The Open University -
Conversational English
EnglishBay -
Design Thinking
FIAP -
Google Analytics
Google Digital Academy (Skillshop) -
Professional Sommelier | Certification in Wine Fundamentals, Countries and Service modules
Associação Brasileira de Sommeliers -
User Experience
FIAP -
UX e UI Design
Instituto TIM Tec -
UX Research - Patricia Reiners
Domestika
Experience
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United Kingdom
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Financial Services
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700 & Above Employee
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Consumer Insights & UX Researcher (Business Strategy)
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Oct 2023 - Present
Broadening my scope of work to develop a Consumer Insights unit within the Business Strategy team in Brazil, as well as research for Product, Growth, Design and User Experience.
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UX Researcher (Founding team in Brazil)
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Sep 2022 - Present
Experiences:• Leading Product & User Experience Research in the global expansion team for BrazilAchievements:• Member of the founding team in Brazil.• Implementing the research structure in Brazil, providing insights for Ops, Growth and Business teams in Brazil and Expansion.
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Senior Consumer Researcher (Strategy & Insights)
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Nov 2021 - Aug 2022
Experiences:• Strategic research to support Product, Marketing, Data, and Business teams• Conducting quantitative (survey programming, data processing, statistical analysis) and qualitative research (ethnographic immersion, contextual inquiry, user interviews) on the behavior and profile of consumers/users • Producing insights through database queries (SQL) and data analysis (Excel, Google Sheets and basic knowledge in R and Python languages) Achievements:• Insights from research on consumer/user behavior and profile have supported will bank's 2022 advertising campaign• Research on entrepreneurial women customers brought importance to the topic and gained media attention• Research on credit sharing among family members showed an inversion of the status quo: young people have started to share their credit with parents
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UX & Product Researcher
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Jun 2021 - Nov 2021
Experiences:• Working alongside the Product Manager and Design and Technology teams• Generative and descriptive strategic research (desk research, planning user interviews, surveys, discovery and inception processes in Miro)• User experience research and design solutions (reviewing prototypes in Figma, UX writing process, wireframe and prototype creation for the Banking Landing Page, reviewing FAQ, heatmap analysis in Hotjar, insights from Google Analytics)Achievements:• Support through research for the launch of the Banking product to more than 300,000 users • Insights for post-launch decision-making from metrics tracking• Buyer Persona and User Behavior development to support the Marketing team
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Researcher
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Oct 2020 - Mar 2021
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Brazil
Postdoctoral researcher supported by the Brazilian Innovation Agency (FINEP/MCTI) and Luiz Englert Foundation.Experiences:• Desk research (material from media, scientific papers, and governments reports)• Discourse and content analysis (codebook creation and categorization)Achievements:• The Brazilian case study on the controversies in tackling Covid-19 was incorporated into the global report Comparative Covid Response: Crisis, Knowledge, Politics, led by the Harvard Kennedy School and Cornell University.
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Brazil
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Research Services
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700 & Above Employee
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Researcher
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May 2017 - Jun 2020
Experiences:• Doctoral researcher• Desk research (systematic literature review, material from media and governments)• In-depth interviews with health services users• Shadowing/ethnography • Social network analysis (quantitative & qualitative data)• Focus groups• Participatory methods (photovoice, talking maps, world cafes, and action research)• Workshops/events organizationThe research was part of the project "Resilience and sustainability nexus in metropolitan contexts: intersectoral synergies from public policies" (Fapesp Grant - 16/25375-5) and “Environmental governance of macrometropolis paulista in the face of climate variability” (Fapesp Grant 2015/03804-9)Achievements: • The project has created bridges between the municipal government and the local demands of the population• Collective construction of a community garden to help solve the problem of the lack of healthy food in the region (Novo Recreio, Guarulhos, Brazil)• Results showed that the main way the discourse of sustainability reaches the urban periphery is through health policies
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Visiting Researcher (United Kingdom)
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Feb 2019 - May 2019
Visiting doctoral researcher at the Science Policy Research Unit (SPRU), University of Sussex, UK. Research Fellowships Abroad (BEPE). Supervisor: Prof. Andy Stirling.
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Universidade de São Paulo
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São Paulo, Brazil
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Teaching Assistant Tutor
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Feb 2018 - Feb 2018
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São Paulo, Brazil
Teaching Assistant Tutor in “Social participation, empowerment and participatory research: methodology for health promotion” conducted by Prof. Nina Wallerstein from the University of New Mexico, US. Summer Course of the School of Public Health, USP.
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FAPESP
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Campinas, São Paulo, Brazil
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Researcher
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Feb 2014 - Feb 2016
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Campinas, São Paulo, Brazil
Experiences:• Master's researcher fellow • Desk research• Public policy analysis• In-depth Interviews with stakeholdersProject "Responses to global environmental change challenges at local levels: the cases of São Paulo and Beijing"(Grant 13/25792-7).
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Universidade Estadual de Campinas
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Campinas, São Paulo, Brazil
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Teaching Assistant Tutor
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Aug 2014 - Dec 2014
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Campinas, São Paulo, Brazil
Teaching Assistant Tutor in Contemporary Sociology 1 conducted by Prof. Leila da Costa Ferreira - Institute of Philosophy and Human Sciences, Unicamp. Teacher Internship Programme.
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FAPESP
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Campinas, São Paulo, Brazil
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Researcher
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Aug 2010 - Jul 2011
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Campinas, São Paulo, Brazil
Experiences:• Scientific initiation fellow• Desk research• In-depth interviews with stakeholdersProject “Global environmental changes and local public policies: risks and alternatives”, part of the thematic project “Urban growth, vulnerability and adaptation: social and ecological dimensions of climate change on the Coast of São Paulo”. Supervisor: Profª Drª Leila da Costa Ferreira. Institute of Philosophy and Human Sciences.
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CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico
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Campinas, São Paulo, Brazil
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Researcher
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Aug 2009 - Jul 2010
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Campinas, São Paulo, Brazil
Experiences:• Scientific initiation fellow• Desk research• In-depth interviews with stakeholdersProject “Global environmental changes and local public policies: risks and alternatives”, part of the thematic project “Urban growth, vulnerability and adaptation: social and ecological dimensions of climate change on the Coast of São Paulo”. Supervisor: Profª Drª Leila da Costa Ferreira. Institute of Philosophy and Human Sciences.
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Education
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2020 - 2021Universidade Estadual de Campinas
Post-Doctorate, Science and Technology Studies -
2019 - 2019University of Sussex
Visiting Doctoral Researcher, Science and Technology Studies -
2021 - 2021Mergo User Experience
UX Design -
2016 - 2020Universidade de São Paulo
Doctor of Philosophy - PhD, Public Health, Minor in Sustainability & Science and Technologies Studies -
2014 - 2016Universidade Estadual de Campinas
Master's degree, Sociology -
2015 - 2015北京交通大学
Summer School - Beijing Jiaotong University, Chinese Culture and Language -
2012 - 2013Universidade de Lisboa
Visiting undergraduate student, School of Social and Political Sciences -
2009 - 2013Universidade Estadual de Campinas
Bachelor's degree, Social Sciences - Sociology
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