Okay, let’s tackle this. So Albert has a broad set of skills, but no specific industry experience. His experience as a public relations and creative writing professional, combined with his customer service and public speaking skills, puts him in a generalist category. His 72+ years of experience are a significant factor, but not directly convertible to hourly rate without industry benchmarks. Considering his skills and experience, I'm estimating a rate around $75 per hour, which is on the lower end for a generalist with his level of experience. This rate is more suitable for freelance or consulting work, where he can leverage his broad skill set to attract clients.