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Alanna Harvey is a seasoned professional with 34 years of experience in various roles, including Master Gardener, Consultant, Community Mental Health Aide, Product Manager, and Strategic Planner. She has expertise in sales, market research, product development, and landscape planning, with a strong background in Microsoft Office and customer service. Alanna has worked with several companies, including Multi Packaging Solutions and Stuart T. Wilson CPA PC, and has a Bachelor's degree in Horticultural Marketing from Michigan State University.

Experience

    • Master Gardener
      • Apr 2012 - Present

      Responsible for care of perennial gardens, water features, container gardens. Design of new plantings/containers. "Ambassador" for visitors and residents touring gardens.

    • Consultant
      • Jan 2011 - Present

      Based on needs of client. Specialize in strategic planning, database info, trade show/event development, product research

    • Community Mental Heath Aide
      • Jan 2011 - Jan 2014

      At-home aide to help with everyday living services/therapy/respite for child with cerebral palsy.

    • National Product Manager/Paper and Promotional
      • 1976 - 2010

      Product Management• Successfully managed product lines with approx. $18 million in sales.• Paper line averaged 50% gross margin making it the most profitable of 5 product lines; increased profitability of promotional line from 29% to 40-45% gross margin. • Reorganized product lines by implementing new process flow, new suppliers and/or equipment, and ways to do business for print-on-demand products.• Key team member setting up national partnerships for business development • Organized cost reduction teams resulting in reduction of $1 million in costs over 12 monthsMarketing/Advertising/Public Relations• Developed and monitored annual marketing plan including direct mail promotions, trade advertising, catalogs and price lists, collaterals, website development, e-business and other appropriate means of increasing business• Worked closely with sales team to provide support materials including organization of samples, sell sheets, power point presentations, e-mail newsletters• Responsible for trade show activities and look of booths• Key team member responsible for organizing/planning special promotional events such as customer visits, tours of facilities by association groups, open houses and other events.Product Development• Responsible for concept and development of products in all product lines. • Developed an industry certification manual in cooperation with state association.• Traveled to Asia to work with suppliers on import products.Computer Skills• Microsoft Office 2007/2009 including Word, Excel and Power Point• Familiar with Publisher• Extensive use of internet for research, sourcing, education

Education

  • 1970 - 1974
    Michigan State University
    Bachelor's degree, Horticultural Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Horticulture”

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