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Bio

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Alankrita Misra is a seasoned professional with expertise in digital marketing, project management, and data analysis. She has held various roles, including Social Media Marketing Intern, Operations Consultant, and Senior Client Success Manager. Alankrita holds a Master of Management (Marketing) degree from the University of Melbourne and a Bachelor of Arts (Economics) degree from Sophia College for Women, Mumbai. She is certified in data visualization, campaign management, and Google Ads.

Credentials

  • Introduction to Data Visualization and Story Telling
    The Datalabs Agency
    Jan, 2022
    - Apr, 2026
  • Live Projects - Practera
    Practera
    Jul, 2020
    - Apr, 2026
  • Live Projects: Certificate of Completion
    Practera
    Jul, 2020
    - Apr, 2026
  • Mental Health First Aider
    Mental Health First Aid Australia
    Apr, 2021
    - Apr, 2026
  • Display & Video 360 Certfication
    Google
    Oct, 2021
    - Apr, 2026
  • Campaign Manager Certification
    Google
  • Facebook Certified Media Buying Professional
    Facebook
    Aug, 2021
    - Apr, 2026
  • MediaMath Academy | Campaign Optimization in TerminalOne
    MediaMath
    Aug, 2021
    - Apr, 2026
  • Google Ads Display Certification
    Google
  • Google Ads Video Certification
    Google

Experience

  • Impressive
    • Melbourne, Victoria, Australia
    • Senior Client Success Manager
      • Jun 2024 - Present
      • Melbourne, Victoria, Australia

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Activations Manager
      • Jul 2022 - Jun 2024

    • Activation Executive (Digital)
      • Sep 2021 - Jul 2022

    • Activation Analyst (Digital)
      • Mar 2021 - Sep 2021

    • Australia
    • Events Services
    • 1 - 100 Employee
    • President
      • Jun 2020 - Oct 2020

      > Promoted to President from being Event Manager by showcasing strong leadership and initiative > Official spokesperson for the organization, responsible for maintaining relationships with internal and external stakeholders> Strategized and implemented plans for a complete online semester that increased engagement by 70%> Revamped internal processes to maximize efficiency > Initiated collaboration with other clubs in MBS to reach wider base in the MBS cohort

    • Event Manager
      • Nov 2019 - Jun 2020

    • Live Projects Business Consultant
      • Jul 2020 - Jul 2020

      > Managed an agile project for China Digital by collaborating with a diverse team and mentor to automate and improve current processes for the company> Strategized scope and established deliverables to meet requirements within a 3-week period> Successfully built a sentiment analysis tool with 78% accuracy and provided recommendations to further build and improve the tool

  • Uber
    • Mumbai Area, India
    • Operations Consultant
      • Jul 2018 - Dec 2018
      • Mumbai Area, India

      > Accelerated and expanded Uber Auto (Mumbai) project> Planned and executed events for drivers’ acquisition (100+ onboarded from each event)> Built and lead a team of 30 sales people to onboard auto drives in Mumbai onto Uber platform> Developed metrics to track progress of sales staff and improved efficiency> Improved customer experience by using tools for Uber app (PU/ drop) for several venues> Collaborated with Maharashtra state government to encourage women auto drivers to join Uber platform (onboarded 30 women, largest group of women drivers from one event)

  • The Climber
    • Mumbai Area, India
    • Campus Ambassador
      • Feb 2018 - Mar 2018
      • Mumbai Area, India

      > Introduced and endorsed courses offered to college students> Collaborated with students to register them for suitable course-plans (signed up 80 students over the course of one month)> Achieved targets and communicated faults and students feedback to improve course offerings

  • Flickstree
    • Mumbai Area, India
    • Social Media Marketing Intern
      • Aug 2016 - Oct 2016
      • Mumbai Area, India

      > Improved engagement by obtaining 150+ (maximium) sign-ups for Flickstree website > Promoted Flickstree on social media (snowballing Flickstree content on Facebook and Instagram)> Strategized and achieved weekly targets

Education

  • 2019 - 2021
    University of Melbourne
    Masters of Management (Marketing)
  • 2015 - 2018
    Sophia College for Women, Mumbai
    Bachelor of Arts - BA, Economics

Suggested Services

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Industry Focus. “Advertising Services”

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