Experience

• 

  Servus Limited

  • Trinidad and Tobago
  • Facilities Services
  • 100 - 200 Employee

  • Business Development Manager

    • Jun 2023 - Present

    Pioneered the revitalization of the Servus brand, playing a critical role in the development and execution of all marketing growth initiatives for the organizationGenerated all written copy for print and digital media including blog postsDevised and executed digital marketing strategies to drive online traffic, engagement, and lead generation.Directed all online and offline marketing initiatives including digital campaigns, print advertising, and in-person events.Analyzed marketing metrics to identify trends and optimize marketing performance.

  • Business Development Officer

    • Aug 2016 - May 2023

• 

  ASDM

  • Trinidad and Tobago

  • Digital Marketing Consultant

    • Mar 2020 - Present
    • Trinidad and Tobago

    As a Digital Marketing Consultant at ASDM, my role encompasses a spectrum of responsibilities aimed at establishing and amplifying online brand presence for our reputable clients within the professional services sector. Here are some key highlights of my contributions:Strategy Development: Crafted and executed comprehensive online brand strategies that resonate well with the target audience, ensuring a consistent and impactful brand message across all digital platforms.Project Management: Managed multiple projects concurrently, with a keen eye on tasks, timelines, and resources to not only meet deadlines but also surpass client expectations in delivering high-quality digital solutions.Brand Identity Enhancement: Produced and designed compelling company profiles and brand guides that significantly strengthened brand identity, and improved customer recognition in competitive markets.Design Leadership: Spearheaded the creation of visually appealing digital and print designs that effectively communicate brand value and engage the audience in a meaningful way.Lead Generation: Oversaw a remarkable 50% increase in lead generation through successful PPC campaigns and strategic social media advertising, optimizing ad performance for better ROI.Website Optimization: Conducted detailed website audits and made data-driven recommendations for improvements, enhancing user experience and site performance which in turn contributed to better engagement and conversion rates.Leveraging a blend of creativity and analytical skills, I continuously strive to improve digital marketing efforts, ensuring that ASDM and our clients stay ahead in the ever-evolving digital landscape.

• 

  ECM Limited

  • Point Lisas

  • Account Manager

    • Nov 2014 - Jul 2016
    • Point Lisas

    As an Account Manager at ECM Ltd, I was considered to be a vital link between the company and its valued clients. While our division specialised in providing electrical based solutions to both upstream and downstream oil & gas companies, there was also a heavy focus on growing the business from the light manufacturing sector.

• 

  ANSA Coatings Limited

  • Arima

  • Brand Coordinator

    • Jun 2012 - Oct 2014
    • Arima

    Spearheading the relaunch of several brands under the ACL portfolio, I was also tasked with the design and implementation of sales strategies and action plans for the brands under my purview.

• 

  Sissons Paints Limited

  • Chaguanas

  • Executive Assistant

    • Jul 2007 - May 2012
    • Chaguanas

    Being the Executive Assistant to the Managing Director provided me with a wide scope which included administrative management, corporate event management and corporate social responsibility.