Experience

• 

  Exp Journeys

  • Marketing Director

• 

  Surf Cup Sports Inc.

  • Director of Marketing

    • Mar 2019 - Present

    • Dedicated to executing the Surf brand consistently across all businesses, including Surf Club, Surf Nation Affiliate Program, Surf Cup Events, D2C e-commerce website & Retail• Successfully created and executed social media strategy upon hire, delivering 144% YOY growth • Solely responsible for content creation and brand messaging for all marketing channels under the Surf brand, including customer outreach, monthly newsletter, event planning, sales decks, video production, and internal /external communication• Responsible for all communications for staff and external community, including marketing training to and support for 50 national partners• Sourced, implemented, and currently manage the marketing tech stack for all five of Surf's businesses ranging from EMMA, Mailchimp, Brandfolder, Sprout Social, GSuite, ZoHo, domain registration and hosting for all websites• Integral in event planning and execution for ten events per year, which generated over $120 million in economic impact for the City of San Diego

• 

  Fortis Advisors LLC

  • Greater San Diego Area

  • Director of Marketing

    • Sep 2014 - Mar 2019
    • Greater San Diego Area

    As a leading provider of post-closing shareholder representative services, Fortis Advisors represent leading Venture and Private Equity funds, and all other types of shareholders in hundreds of private M&A transactions each year.• Leads all marketing, communications and professional outreach regarding Fortis’ services & products• Manages budget, calendar and execution of business development and client appreciation events• Develops and scales Fortis’ B2B lead gen efforts via customized Pardot marketing automation campaigns, landing pages, emails, newsletters and forms• Owner of Netsuite/ Salesforce data integrity, reporting, campaign management and lead generation• Responsible for design and development of website, all marketing collateral and UI/ UX for companyproducts: FORSITE-M&A Deal Tool and FORECAST-Shareholder Portal

• 

  Active Network

  • San Diego, CA

  • Senior Strategic Account Manager, Brands

    • Jan 2012 - Sep 2014
    • San Diego, CA

    ACTIVE Network is the technology leader in activity & participant management software with online registrationand event management solutions for races and sports.• Cultivated relationships with key consumer brand managers to connect them with a fully integratedmarketing solution targeting the active consumer• Successfully implemented and delivered program elements by managing program timeline, deliverables, budget, reporting and communications for integrated marketing campaigns• Strategically developed integrated recommendations for multi-platform digital and experiential campaigns• Worked with internal product managers to vet innovative new media and marketing packages to meet client objectives as well as bookings and revenue goals

• 

  Sambazon

  • San Clemente, CA

  • Creative and Digital Manager

    • Jan 2007 - Aug 2011
    • San Clemente, CA

    Sambazon crafts organic non-GMO juices, smoothies, frozen treats with ethically sourced, fair-trade certifiedAmazon Superfoods like açaí. Sambazon is committed to sharing superfood health with the world in a way that consciously benefits people and planet.• Responsible for yearly online marketing plan, driving web traffic and increasing online sales as well providingmonthly web analytics which showed doubling of web visits and online sales growth of 50% within 4 years• Managed company’s largest advertising campaign, “Warrior Up” in San Diego; consisting of outdoor, print, online advertising, in-store promotion, website, grant contest and Media/ PR launch party• Responsible for the design, development, content and maintenance of corporate and monthly newsletter, sent to 35,000 users, increasing the database by 39% within 4 years• Lead and managed creative projects, print and vendor relationships for all print materials with emphasis in environmental/sustainable materials

• 

  DC Shoes

  • Vista, CA

  • Digital Department Manager

    • Nov 2004 - Jan 2007
    • Vista, CA

    DC Shoes (owned by Quiksilver) specializes in apparel and footwear for action sports, including skateboarding and snowboarding.• Responsible for content and work flow for all web products and microsites• Worked as liaison between Quiksilver HQ, senior management, IT, advertising and web team• Responsible for analysis of web traffic to measure effectiveness with online consumers

• 

  Active.com

  • La Jolla, CA

  • Project Development Manager

    • 1998 - 2004
    • La Jolla, CA

    Product expert responsible for conducting quality assurance, user testing, and troubleshooting user issuesDrafted functional product specifications and matched them with a viable user interface designProvided technical support as well as created site text, new product communication pieces and support documentation for Event Directors, Account Managers and Customer Service Representatives Lead development of the offline registration product for the pioneer client, the Marine Corp Marathon, as well as acquired additional clients, managed data entry and client relationsInvolved in hiring, interviewing and training of account, sales and marketing managersRepresented Active.com at national marathon expos, events and conferences