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Alan Siebenthaler is a seasoned executive with 20+ years of experience in sales, marketing, and leadership across various industries, including precast concrete and construction. He has held executive director and director of marketing roles at prominent organizations, and has also managed his own business. Alan has a strong background in strategic planning, team building, and budgeting, with expertise in trade shows, marketing, and sales. He has also served on the foundation board of directors for the National Precast Concrete Association and has experience with event management, including triathlons and duathlons. Alan holds a Bachelor's degree in Marketing and Finance from the University of Dayton and an Engineering degree from Carnegie Mellon University.

Experience

  • AS3 Precast Sales
    • Lexington, Kentucky, United States
    • Business Owner
      • Mar 2023 - Present
      • Lexington, Kentucky, United States

      Independent sales agent representing suppliers to the precast concrete and concrete pipe industries in the upper Midwest U.S.

  • Ohio Precast Concrete Association
    • Tipp City, Ohio, United States
    • Executive Director
      • Jul 2023 - Present
      • Tipp City, Ohio, United States

    • United States
    • Construction
    • 1 - 100 Employee
    • Foundation Board of Directors Member
      • Oct 2022 - Present

    • Board of Directors Member
      • Oct 2022 - Present

    • Canada
    • Construction
    • 1 - 100 Employee
    • U.S. Sales Manager
      • Feb 2022 - Mar 2023

      Oversee and provide support for the U.S. sales team while still managing an eight state region in the mid north of the US.

    • Marketing/Territory Manager
      • Sep 2006 - Feb 2022

      - Developed the company website in 2011 and 2016, and responsible for maintaining and upgrading.- Manage the company's involvement in a varying number of annual tradeshows, from 4 to 30, to include display design, promotion, logistics, staffing and budgeting.- Development and maintenance of all company literature using Adobe design software.- Deliver educational and promotional presentations at industry meetings and conferences.- Manage existing business and build new business in an eightstate sales region.- Promote use of company products to the municipal and consulting engineers within my region.- Develop, promote and deliver webinars.- Develop and manage creation of a variety of videos and animations.- Manage automated marketing efforts.- Oversee selection of topics and development of monthly blog posts and the company's e-newsletter.

  • National Precast Concrete Association
    • Indianapolis, Indiana Area
    • Member of Foundation Board of Directors
      • Oct 2014 - Oct 2020
      • Indianapolis, Indiana Area

      It is a privilege to serve with many fantastic industry leaders on this Board as we seek to expand the recognition and use of precast concrete products through educational opportunities, such as scholarships, education programs, research projects and outreach tools for the NPCA membership.

    • Race Director
      • Oct 2013 - Oct 2016
      • Lexington, Kentucky Area

      I was responsible for oversight of this annual triathlon and duathlon that is managed by a seasoned group of triathletes. Started in 2002, this event has raised well over $250,000 for the University of Kentucky Eye Research Fund that is utilized by the UK Ophthalmology Department on research for curing eye diseases. There are typically around 400 athletes who participate in this well-supported and managed event.

    • Director of Marketing
      • Jan 2001 - Jul 2006

      - Created and managed the Precast Solutions magazine.- Promoted the NPCA Plant Certification program to members and state DOT's - saw participation nearly double in 3 years.- Managed marketing efforts for the association, including selection and participation in a number of trade shows.- Provided voice over and live voice talent for NPCA videos and conferences.- Gave numerous presentations at state and regional precast concrete association meetings.

    • Master Builders - Preco Division - Marketing Manager
      • Sep 1998 - Dec 2000

  • Fosroc
    • Georgetown, KY
    • Preco Division - Technical Marketing Rep
      • Sep 1996 - Sep 1998
      • Georgetown, KY

  • US Army
    • 3rd AD and 1st Cav
    • Specialist
      • Apr 1990 - Jan 1993
      • 3rd AD and 1st Cav

Education

  • 1993 - 1996
    University of Dayton
    Bachelor, Marketing and Finance
  • 1988 - 1989
    Carnegie Mellon University
    Engineering

Suggested Services

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Industry Focus. “Construction and Engineering”

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