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Alan R. Bayert is a seasoned sales and marketing professional with extensive experience in the publishing industry, particularly in the STM (Scientific, Technical, Medical) sector. He has held senior roles at prominent companies like Wiley, Encyclopaedia Britannica, and OAG, where he has successfully negotiated complex license agreements, managed teams, and driven revenue growth. With a strong educational background in Marketing and Communications from Northern Illinois University and a Master's degree in Theology from McCormick Theological Seminary, Alan has developed a unique blend of skills that enable him to effectively communicate with clients and drive business results. Throughout his career, Alan has demonstrated a strong ability to adapt to changing market conditions, build strong relationships with clients, and drive revenue growth through innovative sales strategies and marketing campaigns.

Experience

  • Springer Nature
    • New York, New York
    • Academic Licensing Manager
      • Jan 2019 - Present
      • New York, New York

      University licensing manager for IL, WI, TN, KY, MO, KS

  • AlanBayert.com
    • Greater Chicago Area
    • Alan Bayert Music
      • Aug 2013 - Jan 2019
      • Greater Chicago Area

      - Compose, arrange, record, mix, copyright and publish original music. - Perform all instruments and vocals in home recording studio using Pro Tools software.- Current EP, Civility, is available for download at alanbayert.com- Live performances at events.

  • Wiley
    • Hoboken, NJ
    • Senior Account Manager, Wiley Online Library
      • 1999 - 2013
      • Hoboken, NJ

      Leading publisher of scientific, technical, medical (STM) and humanities information.Senior Account Manager, Wiley Online Library: - Negotiated complex, new product license agreements for online peer-reviewed STM scholarly journals, eBooks, Online Reference Works, and The Cochrane Library evidence-based medicine database, with decision makers at R1 Research Universities, colleges and consortia.- Responsible for 100+ college, university and consortium customers; annual target $20M.- Awarded Top Sales Performer for the Americas and worldwide several years.- Closed first-time sales to academic consortia, individual universities, colleges, community colleges, pharmaceutical and corporate accounts in USA and Latin America.- Grew and maintained existing business through challenging budget crises.

    • Director, Educational Sales and Marketing, Britannica Online
      • 1995 - 1999
      • Chicago, IL

      Director, Educational Sales and Marketing 1998-1999- Managed department of 16 people, with quota of $9 million, in the sales and marketing of all online, CD and print products in the US and Canadian institutional markets for academic, K12, public and corporate libraries through institutional, consortia and statewide license agreements.- Grew new and existing online subscription revenue with consortia representing more than 12,000 subscribing institutions and more than 14 million users.- $500,000 cost reduction through reorganizing and downsizing department from 25 to 16 people including budget, territories, quotas, and commissions as part of overall company reorganization. National Sales Manager, Britannica Online 1995–1998- Grew new product annual subscription revenue from $500,000 to $2,700,000.- Negotiated first-time license agreements with more than 1,000 academic institutions through regional and statewide consortia.- Exceeded aggressive quota three consecutive fiscal years as only field sales representative for U.S. and Canadian educational market.

    • Global Account Executive, Software Sales
      • 1983 - 1995

      Official Airline Guides. Leading publisher and global provider of digital flight information worldwide. Product Marketing Manager 1994-1995- Responsible for global marketing of fastest growth product line, FlightDisk, highest profile product line, Pocket Flight Guide, and new products. - Developed first-time marketing plans for new and existing products in North America, Asia and Latin America.Global Account Executive, Software Sales 1987-1994- Sold, promoted and supported new product airline-planning software product, OASIS, to airlines worldwide in long-cycle, culturally diverse selling environment. - Made sales calls in 52 countries on six continents and generated more than $500,000 in subscriptions and one-time purchases in a volatile, competitive industry as the only salesperson worldwide.Worldwide Data Acquisition Manager 1986-1987- Persuaded non-participating airlines worldwide to supply data for our publications as only representative worldwide. - Managed two people. Sales Manager, Online Publishing 1985-1986- Sold new online product, OAG Electronic Edition airline schedules/fares database, to corporate accounts in twenty-one western states. Account Supervisor 1983- 1985- Supported sales staff in selling publication display and custom products.

Education

  • Northern Illinois University
    Bachelor of Science - BS, Marketing, Communications
  • McCormick Theological Seminary
    Master of Arts - MA, Theology

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Industry Focus. “Publishing”

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