Okay, let’s calculate this. So Alan has 38 years of experience in catering, which is a long time. He’s also the owner operator of Ultimate Caterers, which suggests he has a strong level of expertise and control over his business. Skills like private events, venue relations, galas, and celebrations are in demand in the hospitality industry. Location is New York City, which is a high-cost-of-living area. Considering his experience, skills, and location, I’d estimate his hourly rate to be around $125. This is lower than what I’d expect for someone with more technical skills, but higher than what I’d expect for someone with less experience in the hospitality industry. Some caterers with similar experience might charge $150–$200 per hour, but Alan’s lack of technical skills and his focus on catering and hospitality administration keep his rate lower.