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Alan Moore is a seasoned executive with 28+ years of experience in strategic planning, mergers and acquisitions, retail, private equity, finance, investments, sales, real estate, negotiation, small business, and sales management. He has held leadership positions at Palm Beach Tan, Red Oak Capital, Silver Tree Partners, and Fossil, and has a strong background in finance, accounting, and business development. Moore has a Master of Science in Accounting from the University of North Texas and is a Certified Public Accountant.

Credentials

  • Certified Public Accountant
    State of Texas
    May, 1985
    - Apr, 2026

Experience

    • Board of Director and largest shareholder
      • Jan 1996 - Present

      1996 equity by Red Oak Capital for a strategic expansion and franchising plan when Palm Beach Tan had six tanning stores. 1998 additional follow-on capital investment for the Mystic Tan spray-on concept which was later spun off from Palm Beach Tan and sold in 2011. Current store count: 550 plus

  • Red Oak Capital
    • Highland Park, Texas, United States
    • Founder
      • May 1995 - Present
      • Highland Park, Texas, United States

      Provider of expansion capital and guidance since 1995. Red Oak Capital's blended venture capital/private equity long term growth investment strategy originated from hands-on operating and investment experiences. Red Oak Capital's core competencies include expansion, platform building and operational growth tactics. Red Oak Capital assists entrepreneurs make dreams and paradigm shifts a reality. Previous successes included brand building, distribution, franchising, hi tech, Internet solutions, manufacturing, retail, real estate semiconductors, software and technology innovations. Previous successful investments include: Fossil, Mystic Tan, TradeStation, Silver Tree Partners, Palm Beach Tan and NPIC.

  • Silver Tree Partners
    • Dallas, Texas, United States
    • Co-Founder
      • May 1995 - May 2016
      • Dallas, Texas, United States

      After 5 years of successful real estate investing, Paul Gardner & Alan Moore launched the Silver Tree Partners platform for real estate development, investing and property management. Projects mainly focused on large land developments, multi use locations, rezoning opportunities, retail, office and multi-family.

  • Window on WallStreet - now TradeStation Group
    • Richardson, Texas, United States
    • CFO and Shareholder
      • Aug 1996 - Dec 1999
      • Richardson, Texas, United States

      CFO and investor. Window on WallStreet was acquired by TradeStation Group for cash and publicly traded stock in 1999. Red Oak Capital provided funding to transition box software dial up technology to one of the Internet's first direct feeds for stock market trading, real time quotes, charts and trading information via monthly subscriptions.

  • Fossil
    • Richardson, Texas, United States
    • Co-Founder , CFO and Executive Vice President
      • Dec 1985 - May 1995
      • Richardson, Texas, United States

      Co-founder. Positions: Controller, CFO, Executive V.P. and Board member.Areas of Responsibility: Finance, MIS, Operations, HR, Legal, Accounting, Mergers and Acquisitions. CFO at time of the 1993 S-1 filing. After Fossil's IPO, Mr. Moore joined Fossil Europe's startup team in 1993 and went on to help duplicate Fossil in Europe. In 1995, Mr. Moore launched Red Oak Capital and remained on Fossil's board for two transition terms.

  • Dallas Tickets
    • Dallas, Texas, United States
    • Owner
      • May 1980 - Nov 1985
      • Dallas, Texas, United States

      Ticket brokerage company started in college that later provided investment seed money for Fossil, Inc. Ticker symbol - FOSL

Education

  • 1980 - 1984
    University of North Texas
    Master of Science - Accounting, Auditing

Suggested Services

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Industry Focus. “Accounting and Auditing”

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