Okay, let’s calculate this. Alan has skills like retirement planning, mutual funds, and defined contribution plans, which are in demand. He has experience in financial services, including 401k and pension plans. Location is Cedar Rapids, Iowa, which is a mid-sized city. According to the Bureau of Labor Statistics, financial services professionals in the Midwest can charge around $100-$150 per hour. Considering Alan’s skills and experience, I’ll estimate his hourly rate to be around $125, which is at the lower end of the range.