Experience

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  Streamline Corporate

  • United Kingdom
  • Advertising Services
  • 1 - 100 Employee

  • Sales and Marketing Director

    • Jan 2019 - Aug 2021

  • UK Sales Manager

    • Apr 2018 - Jan 2019

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  AGA Rangemaster

  • Head of AGA UK Sales

    • Apr 2009 - Mar 2018

    Responsible for 60 stores across the UK totalling 200 plus staff with an annual turnover in excess of 30 million and a yearly marketing budget of £200k. Managed the continual development of a group of stores in the Retail & B2B sector, increasing sales and profit in line with growth targets whilst delivering ideas and opportunities that contribute to the overall business and it's success.Drove the successful implementation of a new Distribution Channel in 2017 resulting in an overall improved Margin & EBITDA performance for the business.

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  MFI

  • Sales & Operations Manager - England & Scotland

    • May 2008 - Oct 2008

    Managed 15-store region with responsibility for 150 staff members and £50M turnover ensuring achievement of turnover, margin, and commercial targets. Drove sales to meet daily regional budgets, maximised customer footfall through stores, and delivered completed sales through each stores’ order lead bank. Monitored daily key performance indicators (KPIs), and enhanced Manager performance with appraisals, motivation, and incentives.

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  Vogue House Furnishers

  • Sales Director

    • Jun 2007 - May 2008

    Supervised 100-member team split across stores, contract division, and support group. Drove sales and KPIs through management team, analysed and challenged daily store and individual performances, and implemented efficiency enhancements and performance improvements for customer service levels. Introduced best practice disciplines, contributed to Board plan strategies and marketing campaigns, and liaised with various service providers. Developed staff planning and trends analysis, monitored footfall conversion, and performed mystery shopping analyses.

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  John Peters Fine Furnishings

  • Director of Regional Sales

    • May 2006 - Jun 2007

    Managed 150-member team, handled range/stock purchases, and produced range plans. Drove sales efforts and oversaw operations, monitored display and presentation standards, and managed supplier relationships.

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  Montgomery Tomlinson

  • National Sales & Operations Director

    • Jan 2005 - May 2006

    Supported 1K staff across all stores, supported HQ functions, defined targets and goals, and performed close-of-day business analyses. Analysed local competition, identified promotion opportunities with host store to maximise brand awareness and activity, and drove new business.

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  Courts Home Furnishers

  • Regional Sales Director

    • Sep 1996 - Dec 2004

    Oversaw 17-superstore operations with £120M annual turnover and 200-250 staff. Communicated with GSMs regarding operations and performance, devised action plans and strategies, and liaised with fellow regional team members to promote growth. Defined budgets by store and controlled cost centres to budget to achieve positive net profit return. Project-managed new store developments and refurbishments.