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Alan Bell, MBA, is a seasoned executive with a proven track record in driving business growth and transformation. As Managing Director at Troostwijk Auctions & Valuations, he spearheaded the UK operation, delivering significant value to clients through asset management, disposal, and project management services. Prior to this, Alan held leadership positions at Grouphomesafe Ltd and Tyman, where he successfully expanded product ranges, reinvigorated sales teams, and modernized marketing strategies, resulting in substantial growth and profitability gains.

Experience

    • Netherlands
    • International Trade and Development
    • 100 - 200 Employee
    • Managing Director
      • Apr 2016 - Nov 2018

      Responsible for the UK operation of Troostwijk, who specialise in Industrial Asset Management & Auctioneering.We provide services to assist our client's in managing their industrial assets whether this is valuations, disposal or complete site clearances.Project management and Health & Safety are key elements of our service to ensure a smooth and safe site operation throughout the process.Our Asset Management Services include:- Valuations- Facilitate Internal Redeployment- Asset disposal (Sales through Auctions, Private Treaty & Tender)Support Partner Services:- Project Management- Dismantling and LoadingTransportation

    • Commercial Director
      • Jan 2015 - Mar 2016

      Troostwijk are Europe’s largest machinery and equipment asset management company. Our role is to assist our clients in turning their surplus assets into cash. We manage the whole process from start to handover of the site. The safety of personnel and assets are a paramount concern throughout the process.We generally operate as event marketeers adding value by creating a sale event, usually with an on-line auction, and market the event in a targeted and cost effective way to attract prospective buyers in order to create a competitive environment thereby maximising the realisation for our client.Operating from 18 offices across Europe with a worldwide buyer network we undertake more than 1200 sales per year and our website attracts over 25 million page views per month.In addition, to our core expertise in asset disposal, we can also carryout buy contracts through another arm of the business or complete turnkey projects through our consortium partnerships, including the real estate. Services provided are asset redeployment, asset disposal, machinery dismantling and management of the real estate.

    • Business Development
      • Aug 2014 - Dec 2014
    • United Kingdom
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Head of Distribution Sales
      • Oct 2012 - Dec 2013

      Responsible for the sales team selling Grouphomesafe's range of branded products into the merchant and distribution sector, brands include: ERA, Schlegel, Linear, Fab & Fix, Balance UK, EWS. Negotiating agreements with the major ‘sheds’ i.e. Travis Perkins, Wickes, Grafton Group, Saint Gobain, Wolseley, Screwfix, Howdens, Magnets, etc• Devised the strategy to reinvigorate the Distribution Sales Team adding 7% to company T/O and 4% increase in Gross Margin percentage in the first year• Expanded product range, including three major products launches targeted to provide £750k in year 1. • Created the distribution and pricing policy• Restructured the team to create emphasis on Managed Services business expanding sales by £600k+ in new business in first 9 months• Negotiated 3 year contracts with Travis Perkins, Wickes and Grafton Group jointly worth multi-million£/annum

    • Sales & Marketing Director Ventrolla
      • Apr 2007 - Oct 2012

      Managed the sales and marketing teams, developed strategic plans, brand strategies, and company communication plans for both direct operations and 17 franchise businesses.• Developed and implemented the strategy to change Ventrolla’s business model creating 27% growth in turnover and increased profitability over three years• Developed commercial side of the business from 30% of T/O to 50% in 2 years• Modernised the marketing plan expanding brand awareness, lead generation and conversion rates using both ATL & BTL including direct marketing, PR, advertising and on-line offering including Search Engine Optimisation and ‘Pay Per Click’

    • Marketing Manager
      • 1997 - 2005

      Responsible for all marketing aspects for the three division of Water, Industry & Building Services plus managed the Building Services Sales Team comprising both Internal and External sales personnel.• Created the distribution strategy resulting in 69% growth in the initial two years• Raised ...

Education

  • 1997 - 2000
    University of Portsmouth

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Industry Focus. “International Trade and Development”

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