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Alaina Ehrgood is a seasoned marketing professional with 9+ years of experience in developing and implementing effective marketing campaigns, managing print and digital asset inventory, and ensuring compliance with federal and state regulations. She has worked in various roles, including Marketing Director and Vice President of Marketing, and has experience in banking, credit unions, and non-profit organizations.

Experience

    • United States
    • Banking
    • 1 - 100 Employee
    • Vice President of Marketing
      • Jan 2023 - Present

    • Marketing Director
      • May 2019 - Jan 2023

    • Marketing Specialist
      • May 2015 - May 2019

      • Oversee, develop, and implement effective marketing campaigns• Responsible for appropriate oversight and tracking of marketing campaign effectiveness and results• Conduct research and analyze data to identify and define target audiences to be used for credit union marketing campaigns• Attend, providing marketing for, and represent Lebanon Federal Credit Union in community events and participate in branch networking opportunities. • Work with other credit union managers and departments to ensure adequate staff involvement in credit union events and functions. • Plan, design, and develop effective presentations for internal and external use. • Manage print and digital asset inventory to ensure creative alignment across all marketing channels.• Writing and proofreading creative copy for digital and print marketing. • Maintain and update website and all applicable social media platforms for Lebanon Federal Credit Union• Coordinate with Compliance Officer and other resources as necessary to ensure the credit union’s website is compliant and readily accessible with all applicable Federal and State Regulations such as, but not limited to, the American’s with Disabilities Act (ADA). • Collaborate with compliance officer to ensure all marketing campaigns and materials are in compliance with all applicable Federal and State Regulations• Perform other various duties as assigned by the Vice-President of Community & Business Development

    • Teller II / Member Service Representative
      • Dec 2011 - Apr 2015

      • Collect and disburse funds as authorized by regulation• Provide proper information regarding balance, payments made, etc. • Maintain customer privacy and ensure security precautions are made• Maintain adequate supplies and safekeeping of all forms• Maintain cash limits for drawer as well as balancing• Sustain cash flow for sufficient cash on hand • Responsible for cash ordering to operate daily cashier functions properly• Remain up to date with operational procedures • Ensure compliance with banking regulations by monitoring disbursements and deposits• Knowledgeable of banking practices and currency as well as troubleshooting to correct errors in the processing system• Reconcile daily logs, cash advances, money orders, and cashier checks as well as updating records daily.

    • Teller II
      • Oct 2009 - Nov 2011

      • Provide excellent customer service• Perform daily settlements• Money management• Override capabilities

  • Bowhaus Design Groupe
    • 340 Nth 12th St. Philadelphia PA 19107
    • Internship
      • Aug 2008 - Dec 2008
      • 340 Nth 12th St. Philadelphia PA 19107

      • Create designs based upon client request• Take direction and critique from higher management• Use of art background to start design process• Assist with website design

  • Fleisher Art Memorial
    • 713 Catherine St, Philadelphia PA 19147
    • Internship
      • Aug 2008 - Dec 2008
      • 713 Catherine St, Philadelphia PA 19147

      • Signed in guests while monitoring the front desk• Logged payments along with misc. paperwork• Logged attendance for each class• Set up exhibitions that were currently being shown by local artists• Monitored exhibitions • Volunteered by helping teach Saturday art classes to youth age groups

Education

  • 2006 - 2010
    Lebanon Valley College
    Bachelor of Arts (BA), Art/Art Studies, Graphic Design

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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