Bio
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Alaa Selim, a seasoned executive with a proven track record in the FMCG industry, has spent over two decades driving business growth and development across the Middle East. Notably, he served as Kuwait Country Manager at Brand Partners Middle East, where he successfully led key account development and trade marketing initiatives. Prior to this, Alaa held various leadership roles, including Marketing Director at Medstar Group, FMCG Division Manager at AITCO, and General Manager at Aujan Industries, where he developed and managed businesses in Bahrain and Kuwait.
Throughout his career, Alaa has demonstrated expertise in business planning, management, negotiation, and sales management. He holds a Bachelor of Business Administration from The American University in Cairo and has completed executive education programs in digital marketing from Columbia Business School. Proficient in both English and Arabic, Alaa has established a strong network across the region, facilitating effective communication and collaboration.
As a seasoned professional, Alaa brings a unique blend of regional knowledge, business acumen, and leadership expertise to the table. His extensive experience in the FMCG industry, combined with his education and certifications, make him an invaluable asset to any organization seeking to drive growth and success in the Middle East.
Experience
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Brand Partners Middle East
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Kuwait
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Kuwait Country Manager.
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Dec 2022 - Dec 2023
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Kuwait
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Medstar group
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Cairo Governorate, Egypt
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Marketing Director
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Jan 2019 - Aug 2022
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Cairo Governorate, Egypt
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FMCG Division Manager.
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Aug 2017 - Nov 2018
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Kuwait
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FMCG GENERAL MANAGER
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Nov 2014 - Mar 2017
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Kuwait
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Aujan Industries
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Kuwait
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General Manager
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Mar 2007 - Oct 2014
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Kuwait
General Manager for Saud Aujan & Bros. Co. (Kuwait FMCG distributors)
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Business Development Manager
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Apr 2003 - Feb 2007
Develop the business and manage the distributors in Bahrain and Kuwait
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Unilever
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Egypt
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Assistant Brand Manager Marketing
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Sep 1992 - Nov 1994
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Egypt
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Education
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1987 - 1992The American University in Cairo
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General -
1990 - 1991Colorado State University
One year abroad, Business Administration and Management, General -
2019 - 2019Columbia Business School
Executive Education,, Digital Marketing
Suggested Services
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Industry Focus. “Advertising Services”
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