Okay, let’s tackle this. So Al has 18 years of experience as an owner of Avery Printing Services, which is a significant amount of time. He has skills like strategic planning, project management, sales management, marketing, and team building, which are all in demand. However, his role is as an owner, not a traditional employee, so his rate might be lower. Location is Royal Oak, Michigan, which is not a major hub for tech or finance, so rates might be lower than in cities like New York or San Francisco. Considering his experience and skills, I would estimate his rate to be around $120 per hour, which is on the lower end of the scale for business leaders with similar experience.