See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Akindele Oluwatoyin Oca. profile image

Akindele Oluwatoyin Oca.

Digital Marketing and Communications Manager at Allianz Nigeria Insurance Ltd
Intro Book
Seasoned marketing professional with MBA and various certifications.
  • Claim this Profile
Location
Lagos, Lagos State, Nigeria, NG
image
image

Refer a Friend to Get
100 Credits For FREE

Refer a Friend Now

Bio

Generated by
Topline AI
Akindele Oluwatoyin Oca is a seasoned marketing professional with extensive experience in digital marketing, brand management, and communications. With a Master of Business Administration (MBA) from the University of Lagos and various certifications in marketing and data analysis, Akindele has honed her skills in driving business growth through effective marketing strategies and campaign execution. She has worked with prominent organizations such as Allianz Nigeria Insurance Ltd, Union Bank of Nigeria, and House of Tomaniere, where she has developed and executed successful marketing campaigns, managed brand perception, and optimized digital marketing efforts. Akindele is a skilled communicator, project manager, and team leader with a strong understanding of marketing principles, data analysis, and digital media.

Credentials

  • Business Presentation Skills
    Regenesys
    Oct, 2023
    - Apr, 2026
  • Advanced Data Analysis and Reconcilation
    dbrownconsulting
    Feb, 2022
    - Apr, 2026
  • Content Marketing
    eMarketing Institute
    Jul, 2021
    - Apr, 2026
  • Search Engine Marketing
    eMarketing Institute
    Jul, 2021
    - Apr, 2026
  • Search Engine Optimization
    eMarketing Institute
    Jun, 2021
    - Apr, 2026
  • Social Media Marketing
    eMarketing Institute
    Jun, 2021
    - Apr, 2026
  • Agile Intro
    IBM
    Mar, 2021
    - Apr, 2026
  • Data Science & Analytics Intro
    IBM
    Mar, 2021
    - Apr, 2026
  • Communicating for Impact
    McKinsey & Company
    Jul, 2020
    - Apr, 2026
  • Channel Management and Retailing
    IE Business School
    Feb, 2020
    - Apr, 2026
  • Digital Media and Marketing Strategies
    University of Illinois at Urbana-Champaign
    Feb, 2020
    - Apr, 2026
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    IE Business School
    Feb, 2020
    - Apr, 2026
  • Certificate of National Service
    National Youth Service Corps
    Nov, 2014
    - Apr, 2026
  • Certificate of participation
    Logus skills Acquisition and capacity building
    Nov, 2013
    - Apr, 2026
  • Certificate of merit
    Ministry of special duties lagos state
    Jul, 2013
    - Apr, 2026
  • Oracle Database SQL Certified Expert
    Oracle
    Jul, 2011
    - Apr, 2026
  • ORACLE DATABASE SQL CERTIFIED EXPERT
    Oracle
    Jul, 2011
    - Apr, 2026

Experience

  • Allianz Nigeria Insurance Ltd
    • Lagos State, Nigeria
    • Digital Marketing and Communications Manager
      • Aug 2022 - Present
      • Lagos State, Nigeria

      • Developed and maintained strong relationships with key stakeholders, resulting in a 20% increase in customer loyalty and 15% increase in advocacy. • Increased website traffic by 40% and lead generation by 25% by implementing SEO best practices, improving website content, and enhancing user experience. • Developed and executed successful email marketing campaigns that resulted in a 20% increase in open rates, 15% increase in click-through rates, and 10% increase in conversions.• Developed and executed a comprehensive social media strategy that increased engagement by 30% and followers by 25%. • Incorporate SEO techniques to verify maximal site exposure to search engine robots and crawlers.• Engaged relevant influencers to build brand awareness.• Manage marketing campaigns to cultivate brand awareness and drive website traffic.• Communicate company promotions, products and services to clients to increase brand awareness and overall revenue.• Copy writing, proofreading and revising company advertisements, print materials and press releases before dispersal.• Review staff-written materials and edited for content and brevity.• Partner with HR team to create and implement employee initiatives.• Reduce expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements.• Incorporate product changes into marketing messages to drive customer engagement and maximize profits

  • Union Bank of Nigeria
    • Nigeria
    • Banking
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Jul 2021 - Aug 2022

      o Create and manage the awareness for the bank’s business in line with the approved strategy.o Manage Stakeholders( Agency, Vendors and Influencers)o Optimize and manage the Bank’s official websiteo Determine appropriate media channels, media placements, ad networks, creative, keywords, and sites to use in campaigns (e.g., Google Ads, programmatic etc.o Establish measurement strategies and implement appropriate testing methodologies.o Identify short- and long-term opportunities for meeting goals and driving revenue.o Monitor and analyze campaign performance and provided strategic recommendations.o Negotiate ad rates, timing, and placement, promotional partnerships on internet media, discounts from agencies on block bookings to save revenue for the bank.o Optimize and plan ad campaigns to achieve established goals.o Organize effective advertising Programme and initiatives.o Oversee in-house & external advert, creative, and media serviceso Analyze digital data to draw key recommendations around website Search Engine Optimization.o Monitor and report key online marketing metrics to track success.o Develop and implement SEO and PPC strategies.o Create and manage link building strategies, content marketing strategies, and social media presences.o Forecast marketing campaign growth and ROI for marketing campaignso Manage social media marketing campaignso Use Google Analytics, Google AdWords, and other relevant sites to drive traffic to company pages

    • Marketing Communications Specialist
      • Jan 2019 - Jun 2021

      o Manage the image and brand perception of the bank, both internally and externally. o Support the Corporate Social Responsibility (CSR) and sustainability goals of the bank. o Manage the social media influence and presence of the bank. o Digital Content Creation. o Plan, manage and execute companywide events, including branch launch, media parley, Influencers meet and greet and quarterly draws.o Develop and execute UBN campaigns – retail, SME, sustainability, CSR etc. o Develop and Analyze weekly, Monthly and Quarterly reports on brand performance via Digital Platforms. o Produce key strategic communication collaterals (press releases, advisory/briefing notes, speeches, talking points and presentations).o Serving as the contact person for media enquiries, managing key relationships with journalists. o Media monitoring across print, digital and broadcast media. o Employee communication – internal communication campaigns, weekly newsletter. o Tracked KPIs and completed full analytics of digital campaigns. o Liaised with product experts and graphic designers to support content development to meet business needs. o Collaborated with Retail Marketing team to complete wide range of video projects (N3,500,000).

    • Management Trainee
      • Feb 2018 - Dec 2018

      o Training and Rotation within the core departments of the bank, understanding the bank's core functions and interacting with the bank's brand, products and services. o Supported the Maiden edition of the Union Bank Education fair Edu360 with over 3,00 participants. o Created call Memos from Customer visitations. o Planned and implemented team projects to accomplish objectives. o Managed quality programs to reduce overdue compliance activities. o Defined clear targets and objectives and communicated to other team members.

  • House of Tomaniere
    • Lagos
    • CEO
      • Dec 2015 - Jan 2018
      • Lagos

      . Luxury Skin and Make-up brand.

  • Raphson Laboratories Ltd
    • Lagos
    • Communications Manager
      • Mar 2014 - Jan 2018
      • Lagos

      . Administrarive duties . Social Media Marketing. Brand Management . Human Resources duties

  • Niffy Signature
    • Lagos, Nigeria
    • Personal Assistant
      • Jun 2015 - Feb 2017
      • Lagos, Nigeria

      . Administrative duties . Human resources duties.. Training of new staff

  • Lagos State Government
    • Lagos
    • Information Technology Tutor
      • Nov 2013 - Oct 2014
      • Lagos

      .Responsible for training junior secondary school students

  • Continental Broadcastin Service Nigeria
    • Lagos,nigeria
    • Student Intern
      • Mar 2012 - Aug 2012
      • Lagos,nigeria

      . Quality control duties. Produced schedules of programmes and certificates of broadcast,. Information technology (IT) duties,. Responsible for training new Industrial Training Students.

Education

  • 2017 - 2020
    University of Lagos
    Master of Business Administration (MBA), General management
  • 2009 - 2013
    Covenant University
    Bachelor of Science (B.Sc.), Management information systems
  • 2003 - 2009
    Queen's College, Yaba, Lagos
    West African School Leaving Certificate, science
  • 1999 - 2003
    Kembos Private School, Lagos
    First School Leaving Certificate, Pupil

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Insurance”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles