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Bio

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Ajay Bakhshi is a seasoned advertising executive with a storied career spanning over six decades, having held executive creative director positions at M&C Saatchi, Bates, and McCann Erickson. He has developed innovative strategies and concepts for top brands, including a notable attempt to secure the Beatles for a Pantene commercial. His expertise in copywriting, creative direction, and competitive analysis is unmatched. With a strong educational foundation from the University of London, Ajay has consistently demonstrated his ability to lead and inspire teams to deliver groundbreaking work.

Experience

  • M&C Saatchi
    • Kuala Lumpur
    • Executive Creative Director
      • Dec 1965 - Present
      • Kuala Lumpur

      I almost got the Beatles to appear in a 1966 commercial for Pantene MopTop Shampoo. Almost.

    • Advertising Services
    • 1 - 100 Employee
    • Executive Creative Director
      • Jan 1942 - Aug 1965
      • Kuala Lumpur

      It was hard getting toner cartridges during the War, you know.

  • McCann Erickson
    • Kuala Lumpur
    • Creative Director
      • Aug 1927 - Dec 1941
      • Kuala Lumpur

      TikTok videos from this era were largely in black and white.

Education

  • University of London
    LLB (Hons)

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