Experience

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  Intentsify

  • United States
  • Software Development
  • 100 - 200 Employee

  • Team Lead, Customer Operations

    • Apr 2024 - Present

  • Senior Campaign Manager

    • Jan 2023 - Present

    As a Senior Campaign Manager, overseeing select strategic accounts, responsibilities include utilizing advanced Convertr functions for successful execution. The demonstration of ownership and ensuring account health reflects personal success. Proactive communication and escalation of challenges to management characterize their approach. Timeliness is key, adhering to standard turn times and delivering leads promptly while seeking client feedback.Error-free campaign execution, GDPR compliance, and proactive monitoring to meet goals are paramount. Adhering to standard Intentsify turn times without fail, with timely launches of campaigns and actively seeking feedback from clients. Accurate record-keeping and collaboration with stakeholders ensure smooth operations. Capable of handling enterprise accounts at scale, there is a need to work with multiple points of contact across various campaigns. Managing enterprise accounts involves close collaboration with Sales and Customer Success teams, leveraging data insights for decision-making. Leveraging data insights from Convertr and Intentsify data products, the Senior Campaign Manager provides guidance to Sales and Account teams on campaign planning and optimizations for the client. They create and deliver regular reports to demonstrate the value derived from Intentsify.This role encompasses ad-hoc projects, analysis, and regular reporting to demonstrate campaign value. A positive, collaborative attitude is essential for success. It demands a proactive, organized individual with strong communication skills, capable of driving successful campaigns and contributing to organizational growth.

  • Campaign Manager

    • Apr 2022 - Jan 2023

    Responsible for the critical task of managing relationships with clients and campaign success. Manages all facets of account/campaign management including creative review, onboarding, analysis, renewal planning and overall customer satisfaction. Through consultative guidance, build ongoing strategic relationships with our customer's senior business and technology contacts, helping them to realize the full value of their partnership with Intentsify.

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  LAUCHLAN

  • Digital Producer / Campaign Manager

    • Jul 2021 - Mar 2022

    Lauchlan is a B2B agency supporting global enterprise tech brands with digital strategy, demand and lead generation, partner marketing and content.• Manage client projects and reporting for campaigns involving programmatic displays, email marketing, podcast spots, webinar, content syndication, and social media for enterprises such as Google Cloud Meta/WhatsApp and Amazon Web Services B2B partners. • Partner with Creative, AM, and PM teams to design A/B content, optimize performance and identify areas of growth opportunity. • Create internal training materials to standardize digital marketing knowledge and best practices throughout the agency. • Coordinate vendor relations and organize launch schedules for multichannel marketing campaigns.

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  Hitachi Cable America

  • United States
  • Appliances, Electrical, and Electronics Manufacturing
  • 300 - 400 Employee

  • Marketing and Digital Media Manager

    • Jul 2020 - Jul 2021

    Responsible for developing customer engagement plans, business plans and marketing strategy to identify and track opportunities through their lifecycle while growing the opportunity pipeline and developing digital and media content that supports business objectives. This role works with a diverse team in a highly professional environment to apply their developed skills and knowledge of best practices against business objectives. Assistance in maintaining the corporate website and opportunity funnel, track customer requirements for new and existing products and help establish the roadmap for future products. The role involved daily management of marketing issues and priority escalations.Provided support in guiding the team on appropriate solutions and communicate schedules back to management and strategic partners. The position required planning and participating in key customer visits as well as limited external tradeshows and exhibitions.

  • Marketing Assistant

    • Jun 2017 - Jul 2020

    Hitachi Cable America Inc. (HCA), a global manufacturer of high-grade metal products with customers in the computer, automotive and aerospace industries.Measurable Accomplishments: Jun 12, 2017- July 1, 2020• New users increased 29.50%• Number of sessions per user up 1.83% with +31.33% of overall sessions• Mobile usage increased 22.89%• Acquisition increased by 28.97% with paid search +63.84%, referral +40.74% and direct +220.36%Tradeshows•Responsible for scheduling approved tradeshows•Prepare, register and secure tradeshow materials and coordinate shipment•Travel when necessary to tradeshowSocial Media•Establish social media accounts ex: (Twitter, LinkedIn, Instagram etc.)•Establish and maintain social media marketing calendar•Grow and generate interactionEmail Marketing•Generate newsletters monthly with content on current industry and product updatesWebsite Updates•Work with website maintenance company to ensure the accuracy of the website•Provide monthly website performance results regarding hits, bounce rate, time on site, etc.•Identify areas for improvement and make recommendations within corporate guidelines• Google Analytics and marketing strategy reviewDistributor Marketing•Work with distributors to ensure their catalogs and website have correct HCA content•Assist with distributor marketing efforts involving HCAWeb Portal•Maintain and update web portal content•Maintain portal user listLiterature•Proofreading and contributing to marketing literature ex: catalogs, brochures, videos, etc. Miscellaneous Promotional Materials•Assist with designing, building and supplying miscellaneous marketing collateral to our sales forceOther Tasks: •Management of Installer Certification, Warranties, Rebate and Training Programs•HCA InHouse photography•HCA Video Production•Build relationships with customers, vendors, and employees•Salesforce knowledge•Efficient in Microsoft Word, Excel and PowerPoint

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  Henniker Physical Therapy

  • Henniker, NH

  • Web Marketing Consultant

    • Mar 2015 - Jul 2020
    • Henniker, NH

    Their vision is to guide and provide valuable insight to the healing process for their patients and their families by providing quality and professional physical therapy care.Measurable Accomplishments: June 2020 - July 2021• 21.07% increase in new users with returning users increasing 29.51%• Pageviews have increased by 35.69%• Organic search has increased 46.84%• Website engagement has increased 17.81%My Overall Role:Brand Strategy:•Marketing Plan•Communication Photography:•Facility •Equipment•Employee Website:•Work through WordPress to maintain and ensure the accuracy of the website.•Provide monthly website performance results regarding hits, bounce rate, time on site, etc.•Identify areas for improvement and make recommendations• Google Analytics and marketing strategy review

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  RingComm

  • Greater Boston Area

  • Digital Marketing Consultant

    • May 2017 - Aug 2019
    • Greater Boston Area

    Ring Communications is an integrated agency that offers clients strategic and creative marketing, public relations and social media that helps build brands.Recent Measurable Accomplishments: • 25.51% increase in users and 23.67% new users increase• Website session increase of 16.90%• Pageviews increase 11.28%• Social increase 24.66% with organic search increase 53.50%My overall role:Email Marketing:•Contribute to newsletters and design templatesWebsite:•Work through WordPress to maintain and ensure the accuracy of the website.•Provide monthly website performance results regarding hits, bounce rate, time on site, etc.•Identify areas for improvement and make recommendations• Google Analytics and marketing strategy reviewSocial Media: • Coordinate on creative strategy• Photography for future posts• Generate themes for particular days• Highlights and Archiving on Events on social mediaBrand Strategy:• Marketing Plan• Logo DesignOther Tasks: • InHouse photography•Video directing, production and editing •Podcasts•Writing/Editing Blogs

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  Lattice

  • Web Design and Branding Contractor

    • Sep 2013 - Jun 2017

    I created graphics and web layouts for the redesign of the companies website. Created a new and attractive website that had a business feel to stick with the brand but making more user friendly and employee functional. Layouts and individual graphics were made to fit the functioning and layouts of the web pages.

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  Colonial Society of Massachusetts

  • Boston, MA

  • Assistant Editor

    • Sep 2016 - May 2017
    • Boston, MA

    Worked with John Tyler to edit manuscripts written during the Revolutionary War, with Thomas Hutchinson, for John Tyler's 3rd Edition text.

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  Suffolk University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Senior Week Co-Chair

    • Sep 2016 - May 2017

    Creating and leading the committee to a plan a kick-off event for graduating Seniors. Then creating a plan for advertising and coordinating a week of events Seniors can participate in the week prior to graduation. Created an outlined budget, agenda, media plan, and creative plan.

  • Student Leadership and Involvement Scholar Manager

    • Sep 2014 - May 2017

    I have two roles within the Student Leadership and Involvement. My first role as a scholar manager is to oversee the student workers duties to keep the activity room updated with supplies and equipment for university students. I help manage the different student and faculty events that happen throughout the campus. I also help inform inquiries about the different organizations that are on campus providing insight to incoming freshmen, transfer students, or even parents who are looking for ways to get involved with the campus. The second part of my role with Student Leadership and Involvement is within our in-house design team that designs advertisements to organizations seeking help to advertise events to the community, as well as events hosted by Student Leadership and Involvement.

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  Fidelity Investments

  • United States
  • Financial Services
  • 700 & Above Employee

  • Recruitment Marketing Associate

    • May 2016 - Aug 2016

    Helping develop campaign strategies. A part of the team that helps develop content for the social media sites and organize events that would attract college graduates and interns by working along side the College Relations team. Part of my role is to edit and write copy, create different graphics, create Powerpoint presentations, and help develop a marketing plan and brief.

  • Creative Asset Management Associate

    • May 2015 - Apr 2016

    Assisted as an art buyer by interacting with Creatives and Designers. Oversaw corporate photo shoots with different representatives for in-house design work. Managed the art buying rights and licensing to make sure that they are all up to date. Took part in a big transition of the department into the development of a new metadata system by logging, tracking, archiving many music, video, and photo metadata. Additionally, found photographers, artists, and other forms of creatives to display their art work in the Fidelity Art Space. This involved monthly installment and dismantling, with the additional showing of the space to individuals to book for the year 2018.

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  New Hampshire PBS

  • Durham, NH

  • Assistant Producer

    • Apr 2015 - Apr 2015
    • Durham, NH

    As an Assistant Producer I helped coordinated the different stage items that would be presented on screen at auction for the different themes during the night. I helped with the placement and display of the items as well as providing camera direction.

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  Country Three Corners

  • Weare, NH

  • Cashier, Deli, Gardener

    • May 2014 - Sep 2014
    • Weare, NH

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  Piehead®

  • Portsmouth, NH

  • Internship

    • May 2014 - Aug 2014
    • Portsmouth, NH

    I edited different documents and presentations for Piehead that they were going to use or publish. I worked with different parts of the company finding, tracking, and archiving different case studies and design elements. I reviewed many design elements and techniques for the company, specifically providing insight on new website branding for the company. I designed web page for clients, working with their ideas and creating a product that was attractive to them. I was a model for three different locations, which I helped scout around Portsmouth, demonstrating different technologies that the companies we were designing for could utilize with their websites.

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  New Hampshire PBS

  • Durham, NH

  • TV Production Assistant

    • May 2014 - May 2014
    • Durham, NH

    As an Assistant Producer I helped coordinated the different stage items that would be presented on screen at auction for the different themes during the night. I helped with the placement and display of the items as well as providing camera direction.

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  Suffolk University

  • Bosotn, MA

  • Student Leadership and Involvement Student Worker

    • Sep 2013 - Apr 2014
    • Bosotn, MA

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  Olympia Sports

  • Manchester, NH

  • Sales Associate

    • Jul 2012 - Jan 2014
    • Manchester, NH